Strategies to combat Stagflation through Pricing Prices Strategies to Counter Stagflation
It's not easy to guide an enterprise through a time which is marked by the high rate of inflation or recession. This becomes more difficult when both occur simultaneously.
The term is Stagflation, and economists are forecasting an era of stagflation that can last until 2024.
There is a good chance that you're already considering ways to cut your expenses as well as change your overall plan to increase your growth.
What is the price?
As the Chief of Product Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR and Accel-KKR, he always considered pricing to be one of the most important strategies in order to grow their business and meet their goal for income growth.
as well. Kurt thinks that the concept of iterative pricing can be an effective plan of action in unstable markets.
Two one-hour conversations, sales leaders Todd Stellfox and Tony Markov both spoke with Kurt about strategies for pricing which are successful across a range of volatile markets as well as beyond. You can watch both interview here, and then read the highlights from both.
Why You Shouldn't Rely Your competitor's prices are
The competitors you are competing with may be wrong in their assessment of the worth of their product. (2 seconds):
Strategic Pricing to Inflation and Foreign Exchange
Position of the price based on purchasing power of the local region (2 minutes):
How do you determine the most effective way to market a new product?
Formulating a formula to calculate the business value of the new service (4 minute):
What is the difference between how the US and Europe Think About Pricing Differently
The past was that the early stage American companies were more concerned in gaining market share however, European businesses felt the cross-border pain points more acutely However, changes are taking place. (2.5 minutes):
Strategies for Price in order to Enter into New Markets
Strategies for horizontal models vs. Vertical expansion models (18 minutes):
Iterative Pricing Using
How 's platform allows companies to evaluate the value of their products (2 second):
Full-length Video
Listen to the complete interview by Tony and Kurt to get more information about global pricing strategies:
Stream the full interview between Todd and Kurt for more details on ways to identify the ideal value measurement and additional revenue-generating opportunities in different market segments :
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is director of corporate strategy, and product strategy at, as well as the General Manager at Interactive Quotes (IQ). Before joining the company , Kurt worked for more than 10 years as a consultant and investing in growth-stage software businesses around the globe. As a professional, Kurt has been a passionate advocate of helping organizations and individuals discover and expand the capabilities of their individual strengths in the most effective way possible. Kurt has worked for one of the fastest-growing software companies around the globe as an Operating Director for Accel-KKR. Additionally, he's collaborated on projects with Fortune 100 companies while an Engagement Manager at McKinsey. Kurt started his career in FinTech as a Program Manager for Envestnet (NYSE ENV) as the company grew with the announcement of an IPO.
Todd Stellfox, Sales Manager at
Todd has been appointed the the sales Manager in North America at where he manages a team of Account Executives selling the product around the globe. The man has more than 12 years of experience within the business, as well as experience in the payments and SaaS business, and is passionate about sharing his expertise with other people and helping his clients and colleagues achieve their goals. Todd is a resident of Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony has been the founder of the company's EMEA operations. He is currently serves as a Key Account Executive and the Sales Team Lead in Amsterdam The Netherlands. With more than eight years work experience within SaaS and the vast majority of which are within SaaS payment and billing, Tony is constantly involved in growth driven projects as well as discussions with SMB as well as Enterprise SaaS firms looking to increase their growth.
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