Strategies to combat Stagflation through Pricing Price Strategies to Counter Stagflation
It's not easy to steer an organisation through times that are characterized by high inflation or when there's a recession. It's even harder when they're occurring in tandem.
It's a sign of stagflation economic experts are forecasting that a period of stagflation continues until 2024.
Perhaps you are already considering ways to lower your expenses and shift the strategies for growth overall.
But what about pricing?
the Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR and Accel-KKR, he considered pricing to be crucial tools for growth they used to meet their next target for revenue.
and Kurt is of the opinion that iterative pricing is highly efficient in market conditions that are unstable.
In two one-hour interviews sales executives Todd Stellfox and Tony Markov both spoke with Kurt on pricing strategies that perform even in the toughest and most volatile of markets, as well as other topics. Stream both interviews below and see highlights from each.
Why You Shouldn't Rely on the price of your competitors
What your competitors could do the wrong impression about the quality of their products (2 mins):
Strategic Pricing for Inflation to Counteract the Effects of Inflation Foreign Exchange
Pricing positioning based on the purchasing power of the region (2 minutes):
How do you price a brand new product?
How should you formulate a formula for business value when launching a new product? (4 minutes):
How do Europe and the US and Europe consider pricing?
In the past, the early stage American companies were more concerned with taking market share and European businesses suffered from issues that cross-border companies face more frequently. The situation is changing. (2.5 minutes):
Strategies to Price for Entry into Markets that are New Markets
Solutions for Horizontal models. Vertical model expansion (18 hours):
Iterative Pricing
The platform allows companies to analyze the price of their products (2 seconds):
Full-length Videos
You can stream the complete interview of Tony and Kurt to find out more about international pricing strategies.
Listen to the entire interview of Todd and Kurt for more information about getting the right value metrics and more revenue opportunities across various markets
About Presenters
HTML1Kurt Smith, Chief Product Officer at
Kurt has been the director of product payment, strategy, and corporate development for , as well as the general manager for Interactive Quotes (IQ). Before joining IQ, Kurt spent over 10 years as an advisor and investor in growth-stage software firms around the globe. In his career, Kurt has been a dedicated advocate for helping people and businesses recognize and harness their unique capabilities to their fullest potential. Kurt has worked for several of the fastest-growing software firms around the globe as the Operating Principal of Accel-KKR. Additionally, he's collaborated on behalf of Fortune 100 companies while an Engagement Manager for McKinsey. Kurt started out his career in FinTech as a Program Manager for Envestnet (NYSE ENV) as the business grew up to an IPO.
Todd Stellfox, Sales Manager at
Todd is the sales manager for North America at where he leads a team of Account Executives selling the product across the world. He has over 12 years of industry and knowledge in the payment as well as SaaS business, and is passionate about sharing his knowledge with other people and helping customers and colleagues achieve success. Todd is currently residing within Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony has been the co-founder of the company's EMEA operations in EMEA. He is currently an Key Account Executive and Sales Team Leader in Amsterdam, the Netherlands. With more than eight years of experience in SaaS and the bulk of it focused on SaaS payment and billing, Tony is constantly immersed in projects that drive growth and also talks with SMB as well as Enterprise SaaS companies looking to expand.
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