Strategies for creating innovative frameworks from a dazzling director duo
The annual conference for video marketing, Outside the Frame, gathers experts and creatives all over the world of video content creation to impart their knowledge and knowledge.
This year was a pleasure of welcoming New York-based director pair rubberband consisting of Jason Sondock and Simon Davis, to the video stage. We'll look at the ways their innovative frameworks result in video content that is used by the likes of Air Jordan, Apple, Chanel among others.
three fundamental guidelines to creating your most effective work
Rubberband comes in three varieties. three essential actionable strategies to keep in mind as you begin to do important work.
1. Make it easy
No matter the scale of your project, you must always get back to the basic idea. Adhering to a simple essential concept and tone can actually make the most out of your video marketing efforts.
This means that you are able to easily communicate and present the concept in your film, even when the visuals and production are more complex. People can usually get behind things that are easy to grasp.
2. Talk how you would like to be treated
No matter what the subject is be respectful to your audience or be disrespectful.
Be aware of how people want to be addressed and then go with your gut. Reports and data will only reveal only so much when they are not contextualized.
3. Create work you'd like to be able to view.
You should always make art that you are interested in. Just because you're making advertisements doesn't mean it must be devoid of artistry.
Be bold and push the limits and be a little edgy -- if that's where your instinct is guiding you, then trust your gut.
"The most reliable barometer of quality work is your own."
Jason Sondock, director
Work outside your comfort zone
People can get easily fatigued when they watch muted content that is the same as all other content however a stream of energy well channeled and unorthodox could get them up and running time.