Staff Select: The fright of our lives online
The age of digital is bringing about a new reality: an infinite screen time. Instead of being able to experience our environment the information we consume in terms of concepts, images, and even sounds are packaged in a series of ones and zeros, which we are able to consume. Screen-driven life is common and frustrating for the contemporary artist. Apart from entertainment, artists depend on screens for jobs, and are using devices for creating digital content meant to be consumed on yet another screen. This creates an endless loop which can feel somewhat overwhelming but it's also incredibly.
It's an audio-visual scene that is prone to the possibility of causing seizures for those with epilepsy, which is photosensitive. The use of discretion by the viewer is recommended.
Sha fills this surreal digital experience with familiar imagery from the creative field, like Wacom tablets and transparent grey-and-white-checkered backgrounds. As the film progresses, the images become grotesque, and then begin to speed up, resulting in an increased stress that's common to those who have spent their night in offices that are empty looking at a glowing screen while racing against time and looming deadlines. Sha states that she was trying at her "kind of pain that is never ending and can't be relied of with medications. There's no way to get out of it." The constant repetition of images and music builds up to a tipping point, where emotions as well as the image are able to be sustained. It's a matter of 20 seconds of digital chaos. After that, the repeating loop collapses on itself before revealing a moment of calm, and it starts all over again.
The tense cycle of "It is My Fault" is a sincere, bleak message for our ever-repeating digital lives. But if our everyday life is largely comprised of digital experience that are brimming with emojis, as well as on-screen entertainment, then what is the world of simulated reality made by VFX artists such as Sha? Perhaps Sha believes that he is correct. There isn't an easy way to get out of it, and it is our fault.
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