Six Essential Strategies to Maximize Conversion Rates
When a potential customer is onto your site via a sales funnel, how can you maximize the chances for the customer to make a purchase?
A great e-commerce site must be structured in a way that effectively communicates the product's features along with the company's value proposition, market placement while eliminating obstacles to shorten the amount of time it takes for a customer to decide.
It is the goal to minimize friction in order to make it simple or easier for customers to purchase. There are some easy ways to help make this possible.
Six Tips for Increasing Conversion Rates
1. The appearance and user experience of Your Website
Websites need to be easy to navigate and feature friendly, brand-branded color schemes and fonts. The website should be balanced with text, images and illustrations, and space. We recommend following industry and specific design trends as well as keeping your branding in mind.
2. Menu and Price Page
Your website menu must be easy to identify, with a direct link to a product page and an pricing page.
The pricing page is one of the most important aspects to convenience of purchasing. For SaaS businesses, the majority of pricing pages will offer several types of tiers. Each tier will be clear about what is included in the tier.
The goal is to drive consumers not to just purchase and then to choose the right product this is the reason sellers should be sure to highlight in a "top pick."
Pages on pricing are also the place sellers may showcase testimonials, provide links to FAQ and cancellation policies pages, and display other elements important to the purchase.
3. Purchase Clicks
Reduce the number of clicks needed to finish an order is essential in order to speed up the process of buying. It reduces the amount of time that customers spend deciding by offering an effortless buying experience.
Some sources say that the fewer clicks, the more effective. But, this could be different according to the business you run. Experts recommend using heatmaps to understand how your audience interacts with your site and making decisions based on the data.
4. Checkout Process
The process of checkout is supposed to be straightforward while improving the confidence of the customer of the purchase. There are three different customizable checkout choices: the web storefront, the popup storefront, plus our most recent and natural checkout option, the embedded storefront. Each checkout lets you include a logo, indicate the number of details about your customers necessary, and many more.
We process payments securely on behalf of you. We give your customers access to a wide range of payment alternatives to choose from, which are displayed based on their geographical location.
5. CTAs
A clear and well-placed call to action (CTAs) are equally important. They must provide an exact description of what action they trigger when clicked.
Single buttons are preferable to many buttons. In particular some of the best designs do not include a "Go back" option, but instead allow users to move forward.
The location of buttons will depend on the information you wish for the user to see first. Because people who read left-to-right typically read in an F-shaped pattern in addition to the fact that most people have a right hand, the button should be placed in the right-hand corner in case it is at the end of a segment.
We suggest encouraging buyers to purchase as soon as possible. A Buy button placed on the homepage -- and potentially on every page -- is a great way to enhance conversion rates.
6. Website Localization
Localization of websites is crucial for securing a larger audience in addition to increasing the faith and confidence of the customers.
- Localization of Languages:Most sellers will simply route their customers to the locale-specific website, based upon their IP address. Others will have an possibility of choosing another local or language. Merchants can customize the checkout language (as and the email language used for email messages to buyers) for an experience that is localized.
- Currency Localization: It's crucial to rely on a partner who can localize your payment experience for your buyers and customers, both on the price webpage (using our store Builder Library options) and at checkout (by offering the local currency and payment methods that are relevant).
Learn more about our currency and language localization options on this page.
Constant Optimization of Conversion Rates
If a potential customer visits your site, optimizing your conversion rates is vital. An effective ecommerce site clearly communicates product features and the value propositions, while minimizing interruptions. By simplifying navigation, using clear CTAs and enhancing the checkout process, you create an effortless experience which encourages quick and confident purchases. This method improves customer satisfaction and improves conversion rates resulting in sustained growth for your business.
Every business and every customer is unique, so continually test your site's A/B and analyze data to find the most effective solutions for your needs.
