SEO for Bloggers: How to monetize Your Viewers

Aug 10, 2022

When you've blogged for a time and gained an audience, you might be wondering, What's next? How do I make money with my blog?

The data shows that around three-quarters of bloggers use monetization methods. Affiliate marketing and advertising are two popular strategies, but you could also add the ability to sell products on your blog. This can be even more exciting and lucrative -- especially for creative or entrepreneurially-minded people -- and can help grow your reach.

Do you have a blog on nutrition? Do you have a recipe? Why not create an eBook and offer online cooking lessons, or even sell memberships with benefits that are exclusive to you? You could even take this one step furtherby selling on-line consultations, or physical goods.

There's not a "one-size-fits-all" approach this time, which is what gives it the enthralling appeal.

What bloggers can do to harness the potential of eCommerce?

In many cases, online stores create a blog to draw readers from their target audience. It is an advertising strategy to boost ranking on search engines and establish credibility with the people who are most likely to be customers.

So as a blogger, you've already overcome one of the biggest issues in marketing eCommerce. You're a skilled content creator and you're already attracting an audience that's grown to respect your work as well as your views. No matter if you've been blogging 10 or one year years, your readers already show interest -- which is only half the fight.

What are the products bloggers can sell?

Here are some ideas for monetizing your blog:

  • Make money selling eBooks or guides. It's a great opportunity to increase the value of your biggest source of content! What are your most popular posts? What can you do to incorporate them into a comprehensive tutorial? If, for instance, you're an experienced woodworker, you might get the inspiration of your top 10 blog posts and make "The Beginners Guide to Woodworking," filled with fresh illustrations, tips, pictures and other resources. Make something useful for the people who are already awed by your posts and will be supportive.
  • Give the ability to join online community and forums. Your readers will have the chance to communicate with one another, ask questions, and really build an online community for your business. Consider this as your own personal social media site, but with more control and flexibility. If you write about parenting toddlers, for example, you could open up a forum to the parents who follow your blog. You can share suggestions for summer activities as well as preschool lunches, benefit from their shared experiences, and even have an opportunity to connect directly with the parents you have!
  • Make sales of consultations or online courses. Now that you've built your own loyal and enthusiastic audience, a lot of them would be willing to pay for a more in-depth dive into your area of expertise. It's possible to offer photography classes like this one, or personalized workout consultations.

How can you integrate an online store to your blog

Are you ready to start? Let's dive into how to add an online store on your blog. If you're using WordPress, then you're already an inch ahead!

1. Decide what to sell (and how to sell it)

We've looked at a variety of examples for monetizing your blog. Now you need to choose the right fit for you! It will obviously influence all decisions you make from here on out.

The first step is to think about your specific audience. What will they find most useful and what would they most likely be likely to spend money on? Consider the types of media they use as well as the tools they utilize already. Perhaps you'd like to connect with the people on social media, or email your list with surveys to get their opinions direct.

If you opt to adopt advice, establish an online forum, design online courses, or offer additional digital goods then you don't need to be concerned about matters like inventory management or shipping. However, you'll need to think through any tools you'll need. For example, if you plan to develop online classes, you may use a program such as the Sensei LMS with to build those classes and then offer them at the request of your learners.

But if you sell physical items, you will be able to determine the method of getting them into the hands of customers. You don't always have to handle inventory and shipping your own, however. Here are two excellent options for bloggers:

2. Install

Additionally, you'll be able to create and manage your own store by using the same dashboard and processes you're already familiar with.

To install :

  1. Click on Plugins - Add Newin your WordPress dashboard
  2. Look up forfor ""
  3. Select Install Now to activate
 setup wizard

3. Add products

You'll add products similarly to the way you write blog content. The process varies a bit based on the type of product that you're selling. Here are some examples, with links to specific instructions for each one:

4. Connect a payment gateway

 Payments dashboard

5. Create a shipping schedule

If you're shipping tangible items it is necessary to choose what you'll charge shipping and what processes for shipping products. Are you looking to provide no-cost shipping or charge a cost? Do you want to send packages using USPS, FedEx, or any other service? What is the be to send each item?

creating a shipping label in  Shipping

6. Add extensions

Here are just some great extensions that bloggers can use to bloggers:

These are only some of the possibilities to choose from! The marketplace for extensions has a wealth of useful tools to assist in everything from marketing and design , to selling merchandise and collecting payment.

7. Get the word out!

Once you set up your online shop, you'll need to spread the word to the people who will be visiting your store. It's good to know that you don't need to be a salesperson in order to do this. In fact, you shouldn't! Create a blog post that announces your new services and talking about how thrilled you are. Include behind-the scenes photos of your process. Send an announcement to your list of email addresses.

However, in general, you'll just want to open your shop to your readers who are loyal and casually mention things when they naturally fit into your blog posts. Add a link to your footer to solicit donations, or write a post about your coming adventure, and invite anyone who would wish to participate. Upload a photo of yourself wearing one of your t-shirts or share a story about the person you're excited about who recently signed up to your club. It's not a good idea to promote commerce at the sacrifice of the thing that has brought you great your success to date and your amazing content!

Are you ready to take the exciting journey and get into the many possibilities that come with blogging and eCommerce? Start today!