Selling on Facebook (A Plan for Facebook Group owners)

Jul 11, 2024

If you're trying to advertise your online courses, you're likely to need an target audience. In the ideal scenario, it's not necessary to wait for the moment the course has been developed to start building your crowd. There's something I've learned in my years being an entrepreneur: creating products and later in search of a community to market the item to it is like putting the cart before the horse. It is best to build a community first. Learn about the requirements of their constituents, and make them aware of the idea.

The creation of a blog can be a great way to build an audience who will be interested in your courses online. Even better, it could aid in helping create a network of leads and customers who can provide an analysis of what they are looking for to know, require and likely to buy. In Facebook Groups Facebook Group you can watch posts and tap into the desires of your customers, their preferred languages and other areas that are not being met and offer your customers preciselywhat they want, with less effort than having to work out the details by yourself.

In this post, I will teach you how to build communities using the Facebook Group, tap into the group to find out the preferences of people, as well as when you are ready to create the group.

A fatal mistake to avoid

In my years of conducting consulting and the launch of courses online I've observed one fatal mistake that I'd like to steer you away from. It's a mistake to launch of courses prior to getting the support of the members of the community.

You may have witnessed it happen or perhaps you've witnessed it for yourself. You've put in lots of effort and time to develop an online learning course. It's exciting to earn sales and help others and work to create your online course in awe. Then, you offer it to the public and...

... crickets.

No one purchases.

It's difficult to believe, but it's the truth. Also, it's true that it happens far more often than instructors would like to admit.

Instead of figuring out what will or won't not be popular, I would suggest to invest your time and energy into building your community first. When you've become the leader of your community, and you'll find it easy to make income from coaching, courses as well as any other service you'd like to offer.

In the beginning of building my own business I struggled to figure out a method to establish a social network around my business. Lucky for me, I set my focus mostly on the Facebook community more than anything else other than podcasting. As I look back on my experiences that allowed me to in promoting my online course a tremendous force - it was my Facebook group. It has been an effective source for contact for networking, socializing as well as tapping into what an already established audience is looking for.

Forge A Network Around Your Topic

If you're planning to advertise your course to those that are part of the Facebook Group, you first have to establish your group in a manner which is relevant to your company and the niche it's in.

As for me I've set several groups. One group that has the highest returns to me is my Secret Tool to Podcasters group as well as my Pay2Podcast groups (the latter one is one that is paid for). A group specifically designed to be used by podcasters allows me to sell to people who are in the niche of podcasting.

If I had created communities that were dedicated to fasting weightlifting, diets or something that was not related to my field I'd make groups of people who wouldn't be interested in my classes online on podcasting.

If you've never doing this, login to Facebook and then create a brand new made Facebook Group. When you've completed this process it's time to decide on an appropriate name for your group. This brings us to my second suggestion:

Make Your Facebook Group Name for SEO

When many people create groups, they are trying to think of appealing names. But for Facebook this isn't going so well. If you look at Facebook like a search engine, you'll see that it's extremely proficient at crawling for specifics - however, it uses phrases that carry more significance.

For instance, if you have created a group with the name "Fantastic Beasts" and it is devoted to those who love gyms, Facebook doesn't know that. Instead, you can name your group "The Weight Room" or "Gym Fans - Want To Get Ripped." Use the to search for "Gymnasium" within your group's name.

If your group is one intended for social media marketers or members, put those keywords into the name of your group. The only way to do good to be fancy with titles is when you've already built a reputation that's strong and can direct the flow of people into the group. If you've got a solid base and a large fanbase (like Lewis Howes or Hal Elrod for instance) it's a good idea to include your name within the name. However, if there aren't a lot of people that will likely search for your name on Facebook or even send messages to your members through mailers advertisements, podcasts, or other channels - you should use keywords that correspond to the topic you're discussing in your group name.

 Keep a Focus on your Facebook group

In the same way as my initial suggestion of creating groups that are niche-specific relevant to your target people who will be taking your online class. Your group must also have an objective.

Your group's purpose isn't to sell stuff (including online courses) to members. Yes, you'll want to use the group to generate leads to your business or gain new clients, and also to create more courses however, don't frame the group in this the way.

A wonderful example of a community that has strong goal can be found in An excellent illustration of a group with a strong purpose can be found in that of the Order Of Man Facebook Group. With over forty thousand members active and growing Ryan Michler's Facebook group has become an online community that is distinct from the other communities on the internet. There are many posts within the community that are in the range of 50 comments, sometimes in the hundreds. Men who are focused on work are able to meet and talk about an issue that is clear: the definition of being men and the best ways to develop as an individual.

When you start a Facebook Group to build a number of members, ensure that your Facebook Group is focused. You've probably noticed that the Facebook groups that I have mentioned are highly focused and have a strong intention. Focusing on your goals with a clear and specific focus will also help you when you wish to advertise your school to the public.

 Encourage people to sign to your Group on Facebook. Group

It can be difficult to build a community. task. In the event that you do not already have an existing community, you'll have invest an amount of time and effort into it, but at the end of the day, it will be worth it. According to Arne Giske an Facebook Group Growth Hacker told me during The Thriving Launch Podcast: "At first it'll need a lot of hard work. If you're a newbie it will take some time and energy. However, once you've built the community you want, you'll be able to have a group that buys what you have. And, not only that, but there will also be an audience that will let you know what they'd like to see and you'll be able to build it, and then sell it to them."

The time and effort spent in the beginning will be worth it in the long run.

One way to establish the type of community you want is by starting with Facebook posts. This is what my customer Tim Hoover did with his Elite Fitness Group. With no email address or the group was not but established, he employed this method of just making posts and asking members of his group to join his group. He now has over 500 highly active members. This is exactly what I initially did however after a brief period of time, I stopped requesting for people to join as my friends began to recommend me and invite their friends.

It might sound daunting or time-consuming to establish an audience when you don't have one already. However, everyone have started with a blank slate. For instance, take Arne Giske as an example. When he began his own group, around 23 years old, the man was old, living in his parent's basement with no job, totally new to the world of online shopping. He stuck to this method of constantly asking members of those he was targeting to join the group. The group today hosts more than fifty thousand people who have joined. If you're an Millennial business owner, join the group to learn how he's implementing his strategy so that you can replicate his strategies for your group.

Here are some other ways you can tell your neighbors about your community:

  • Videos on Facebook (if you're new to online ads, go easy on this)
  • Your target audience through email or friends you think would be curious
  • Private Facebook message requesting people who you think would be interested in the group and the content
  • Link your Group to your main menu content on your site
  • Social media posts that include the hyperlink to your company
  • Include a mention on your podcast on behalf of your group
  • Requesting your friends to share the news to their friends' circle Then, you can create blog posts for your group.

To increase membership in Groups By Giving People Incentives to join.

It is possible to encourage membership through doing giveaways, offering special content, such as videos as well as content aren't made available elsewhere.

Also, you can provide a few minutes of additional time with you via the group - time that isn't offered elsewhere. This exclusivity and specialization will aid in establishing your organization as the authority in high-end treatment and knowledge within your area.

Here are a few ideas for giveaways

  • Special PDF documents
  • You've never seen hacks before or that are desired by other people which you normally only offer to customers
  • Training videos and walkthroughs are exactly what the public wants.
  • Free online courses

This is the sort of thing that causes people to want to give their email addresses all the time to be considered, and also help. It's precisely the reason people choose to be part of an organization.

Offering prize-driven giveaways and exclusive prizes is precisely what Ryan Levesque was doing while creating his Next Level Mastermind group (it's part of a paid course and he's exemplifies the ideal example). In the beginning of his group, he gave a slew of tantalizing giveaways. He offered gifts to individuals who made the top posts for his group (which inspired members to participate and actually contributed!). Then he offered affiliate prizes for those who joined the most.

It is a strategy Ryan Stewman utilized to grow his sales talk by collaborating with the sales pros Group to be the largest and most active sales community on Facebook. Incentivize members to join. Make use of the resources available. At first, it may seem as if you're giving away everything in your artillery However, once you've built into a group of dedicated and thankful members - it'll result in rewards.

Offering so much for a group that is cost-free may be tiring But it's actually your goal to draw people's attention. That's the way you're earning admirers. If you're sick of it and aren't used to offering for attention, consider taking a look at the message Gary Vaynerchuck has to say in his video: "I Day exchange attention for money." In sales, the importance of attention is vital. This is the reason Coca-Cola, TMobile, and each of the big corporations invest billions on running ads to grab your attention.

You are trading value in order to attract attention and gain trust which can help you create a network of loyal customers and steadfast supporters.

Sign Up To Your Facebook Group To Conduct Market Research

The company is nearer to selling, but we're not near enough to be there. You're currently logged into an account. It's targeted to a certain group it's growing and new members are signing up. Your contribution is valuable and you're building loyalty and involvement.

The next step is to ask individuals about their concerns. Talk about their issues with them. Find out what their issues are and learn more about them for the purpose of creating an online platform that's exactly what they require. This way, if you decide provide them with something they'll buy.

Take note of their struggles and thoughts in the same way as their pain points and thoughts, and all the necessary information to market an educational program.

Below are some methods for conducting market research in your company:

  • Participating in polls with the participants of your company ( here's how to do that)
  • Asking questions about pains
  • Inviting discussions
  • Inciting more dialogue

Markets do not have to be hard, it's easy by simply asking. Note down what's being said and the items being requested.

Utilize The Data Promote Your course

I'm not a huge fan of the old saying "build it and then they'll show up." I'd prefer to let them come into the room, bring their belongings and help them buy what they want.

As Russell Brunson has said in his book Dotcom Secrets that in the places where people meet, there's a chance to make money. It was difficult to locate communities that you could join with a legal basis to market your products the products you sell. Facebook Groups let you do the whole thing on your own at the least amount of expense.

If you've been a part of the group, you've become aware of the things they're seeking. You're acknowledged by them and they will be delighted to buy from you.

It's not that difficult since you've taken the time to establish trust, create communications, and grab the attention of customers.

To you'll now need start discussing the plans to create an online class that is compatible with the requirements of your target audience (which your time spent with them and research have helped you gather the information). By reading articles and posts, it is possible to determine how to create an online course that helps students solve these issues.

In lieu of creating your course, only to be unable to complete it with no revenue it is possible to sell your course to a limited number of beta participants. Since the course is live and in beta the cost isn't as high because it's live and also offers benefits that will not be offered in the future. If you've conducted your research thoroughly, you'll know exactly what you're seeking from online classes and that should not be difficult to figure it out.

Once you've earned respect and admiration, the people who read your posts and curious about what you're up to (which is crucial to the selling). Since you've provided value free of charge there's no reason to doubt that your paid content will be even better and worth it.

In my instance I've achieved this with the aid of my Paid2Podcast course as well as my ProfitFromFB Course. Both of these courses have been validated via real sales which justifies that it is necessary to promote the course to individuals who are not part of my Facebook Group.

Start Your Community prior to You Build your Course

If you follow my suggestions in this piece, there's nothing wrong with creating an active group of people who have an interest in the topic you're studying. By doing this, you'll prevent developing a course no one buys, by confirming your students' requirements prior to designing a course to show your students exactly what they want to know.

Luis Congdon is a digital marketing specialist for businesses. His work has appeared and quoted by Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Huff Live, Elephant Journal, and many others. For free online instruction in digital marketing that will improve your sales on the internet, head over to

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