Run Competitions to Market Your Membership Site
If you're looking for a method to increase traffic on your membership website's websites and also to increase the reach of your site, organizing events could be the answer. Naturally, there is many ways to increase your audience, but contests and giveaways are a great option.
Contents Toggle
- Benefits of Using Competitions and Contests
- Affect a Wider Area of Users
- Boost Social Media Following
- Improve Web Traffic
- Expand The Email Addresses of Your List
- Facilitate Discussion
- Promote Your Member Product
- Key Points to Consider Before Running a Competition
- How do you run a Competition for Your Website
- Contests & Giveaways by Fatcat Apps
- Comment Contest
- Free Prizes Draw Competitions
- Final Thoughts
In this article we'll go over the benefits running a contest on your website in order to improve its popularity and provide important tips needed to reach the stage of getting started.
The benefits of using competitions and Contests
Before we go to the tools that can aid you in running your own contest on your site for membership, here are some benefits of launching the contest.
Expand your reach to a wider audience
If the contest demands participants to share your website via social media, or other venues, then attracting an even larger audience might be the primary motive to hold the contest.
Many contest management services give you the ability to accept contest entries on social media. It also allows tweeting and sharing of your posts providing your participants with the opportunity of winning.
Every social media share could put your site as well as your membership offerings in the hands of new prospective members or visitors. Therefore it's an excellent option to incorporate some kind of social media component to your contests.
Boost Social Media Following
Growing your followers on social media is an aim in and of it's own. If you utilize this social network to allow participants participate in the competition and invite people to following your profile in order to take part can increase the number of followers you are able to have.
Increase traffic to websites
An appropriate contest will be certain to increase website traffic. You can create a contest entry form to be a form of advertisement for those who participate. Another option is to create an event that offers a thrilling prize could become an exciting event in itself. The creation of a contest that is generous gives you the chance to reach out to influential influencers, bloggers, and other major actors in your industry with a prize to discuss that their followers could be attracted to.
This increased exposure can increase the amount of people who visit your website, which gives the chance to convert those new customers into subscribers or members.
Increase the number of emails you receive
After they have signed up to your email list in order to be a part of the contest, start putting your email marketing campaign to work by offering amazing content to the newly subscribed members. Once your new leads are the right amount of warmth, you can begin to promote your membership program to new prospects.
Engage in discussion
Another option for running a contest is to select the person who has posted a comment on your blog. Since comments could lead to debate about your site as well as its products that require membership, it's worth taking the time to encourage your visitors to voice their opinion.
Promote Your Membership and Your Membership
The last but not least, organising a contest helps in the marketing of your membership service. It is done by creating a competition with a storyline that others in your industry are keen to share with their audiences and/or an entry process which incorporates advertisements on social media platforms for spreading the word of your membership plan.
Key Points to Consider Before holding a contest
When you are preparing to begin your very first contest There are a number of aspects to take into consideration. To begin it's best to take some time to think about the prizes you will offer.
Are you planning to give the grand prize or include runners-up prize as well? A reduced or free access to membership programs is a good alternative. If you're looking to advertise the contest to existing members, it is necessary be thinking outside the box.
You must ensure that the prize you select to award is suitable for the people you're looking to reach But make sure you're giving them something they'll be able to post on social media and get their name out there. You must ensure that the prizes will be aligned with the goals you have set for the contest and the outcomes.
The hope is that the competition you are competing with will attract an increase in traffic to your website. If that's the case, you'll have ensure that you've put in place processes to deal with this additional traffic and you will get the maximum value out of it.
Finally, don't forget to install website analytics in order to track the results of the competition. Google Analytics is a free software. Google Analytics allows you to see if your site has seen increased traffic and where the visitors are coming from and what you've observed them doing to your website.
How to run a contest for your Website
If you're making use of WordPress to run your own membership site, then it's even easier than you'd expect to host an event. With an array of free and paid plugins that are specifically created to assist with this, all you need to choose is the appropriate tool for the goals you're trying to reach. Below is a quick description of a few popular WordPress contest and contest plugins.
Promotions and Contests run by Fatcat Apps
The cost-free Contests and Giveaways plugin is a great tool for creating and running an event that requires participants submit their email addresses in order to be able to take part. Once the deadline for contests is met, and the plugin is finished with its work, it'll choose a winner by random. Due to IP monitoring as well as the use of cookie, this contest plugin can deter fraud associated with contests.
If you are looking for a fast and straightforward way to try contests on your WordPress site This plugin is a good option.
Comment Contest
The no-cost Comment Contest plugin can help you to generate discussion around your blog article. If it is enabled, it will allow you to decide the posts that should participate in the contest as part of the contest, before deciding the winner. Since a simple comment is all that's needed for participation in the contest, there is a high likelihood of receiving a positive response by your readers.
No Frills Prize Draw Contests
This Free plugin will allow you to start hosting competitions on your WordPress website for free with the option of upgrading to a paid version and unlocking additional features.
In the settings you can decide what the participants have to do to qualify for the prize, which could include entering some text, answering an answer to a multiple choice, or just clicking enter. The winner is selected by the plugin. It is up to you to contact the lucky participant and hand over the cash prize.
If you're looking to get to the top of the list by participating in contests, then the premium KingSumo Giveaways plugin will cost you a lot, but it's a feature-rich one.
Last thought
If everything goes according to plan however, competition from your competitors could increase website traffic as well as increased exposure through social media as well as new members for your program.
Do you have any questions concerning running a contest your website for membership? We'd love to hear from you via the comment section below.
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