Repurposing your videos How do you convert the length of your videos into bite-sized videos

The use of video with long form in order to produce smaller video that is able to be utilized on different platforms requires more effort than the majority of viewers would be prepared to spend.

The secret behind the most well-known video repurposing engines relies on an extremely small team of people and gadgets that can create appropriate pertinent media for each platform, which maximizes time spent creating videos with a long time. It is good to know that the technology is accessible now than ever before. This lets individual artists or groups who are small to seem bigger than they are in the top video streaming services.

Let's take a look at how Justin Moore, Sponsorship Coach and the Founder Creator Wizard The Sponsorship Coach as well as the Creator Wizard Creator Wizard uses his live stream as well as long videos to write blog posts as well as short videos to TikTok, Twitter, Instagram and YouTube.

We've also gotten insights from the'repurposing champion' Alexis Nash about how she can make the most out of long-form videos (think possibilities for interview opportunities, virtual events, masterclasses as well as videos podcasts).

But first, lets understand the basic concepts about HTML0 in the previous.

Before you begin using video in long form as a primary source of content, you must be aware of the following:

   1. You don't have to copy and paste parts of your video script

One of the most efficient ways to create content using the source material that is long to cut it up into smaller videos.

"Content being copied and pasted on a new platform is not always a bad issue," notes Alexis Nash of the firm's Social Media Lead. Particularly when you're trying to boost your number of followers on a specific social media network.

The company, for instance uses Twitter to cross-promote its TikToks in an effort to boost their reach

It's not the the only option to reuse video content. The majority of repurposing involves writing, or revising the script of a film as well as establishing an entirely new viewpoint.

In this case, for example, turning the video's story into an article to post on your blog requires the creation of new stories by, for example, expanding the idea to a greater extent or by hiring experts who can explain the fundamental concept with greater depth.

   2. Utilize a combination of CTAs in your repurposed content

Instead of sticking with a "watch the full video" CTA Try various CTAs.

Yes, CTAs to a parent of a film can increase the amount of traffic that goes to the video however, it is also possible to test CTAs that encourage discussions through social networks. In this case, for instance, maybe the creators end their video by asking "what is your opinion on this particular topic CTA'. This is an excellent method of getting the message to the viewers.

Alexis recommends asking yourself: "What are you trying to get across, and who's it, and what action would you like to create? These answers are likely to form the majority of your processes in making your choices."

   3. Determine the best channel-content match in the extent to which you're in your ability.

If you're planning to recycle content for various channels, you should consider whether it's going to be appreciated by those who view it, and in the format that it will work efficiently.

Ask you:

• Which is the most efficient approach to publish this kind of query on a social media platform for publishing?

Examine whether a text-based article will do better or simply the audio only clip. "Repackaging your content into new creative formats and making it suitable to be used on a particular gadget is crucial," says Alexis.

• Do you think this is an idea an audience of a particular platform might like?

Concentrate on the audience you want to reach across all platforms and your "unmet needs," Alexis advises.

In order to do that, Alexis reviews videos she hopes to transform "through [the platform-specific audience's] eyes" and asks whether this particular video benefit to them, or is it just an advertisement, or self-serving? Does the audience care about the content? Are they able to see this tale as pertinent to their personal experience?"

• Does this topic match our tone of branding in a particular way?

As an example, Instagram is a film-based platform, and is extremely artistic. It's the reason "a highly corporate-styled thought-leadership or video can undermine the spirit of our Instagram website and confuse the users" Alexis explains.

Repurposing your content across every publishing channel means that over time you'll be able to identify which content performs best across all channels, so that you're in a better position to serve the target audience while keeping it current throughout the entire spectrum.

What are the areas which you'll have to think about repurposing your workflow?

Repurposing could be a perfect choice for pre-production as well as post-production stages.

If, for instance, you've published a set of video assets you can start using it to create part of your post production workflow. If you're putting together plans to produce future video content, which falls in the realm of video Consider making repurposing an integral part of your workflow.

The most appealing? It is possible to utilize these techniques also. We will explain the way they function:

The videos can be reused videos, without having to take them.

This process is a bit of commitment to your writing as well as your recordings. However, it is highly efficient for Justin who is able to make up to four short videos using 10-minute video recordings.

Two main action points here:

• Include additional sentences and words during the recording.

Therefore, when Justin creates videos for his long-form together with his crew and his team, they create earmarks for videos they'll reuse. "We incorporate a part in the lower part of the script which allows us to determine those areas in which we might make changes to editors."

Then, when Justin has completed recording the video, the video will be shared with others "Usually I'll also record several tracks that will only be used for recording a word that has been repurposed which is why it's sensible when you're recording the Short loops, returning back to their starting point, or using a different hook at the top so that it's clear what I'm speaking about."

Recycle the video asset that was created as the parent when you've finished creating it

The way to do this is: "I have my assistant download the replay, after which I cut it into smaller pieces for. In most cases we could make about 12-15 minutes of video clips taken of the streaming live. Afterwards, we trim only the top audio clips.

9 ways to create additional content using your favorite asset

Smaller teams can develop the entire strategy of an online platform that makes use of recycled content. In addition, you can create new content online should you be able to spare some time.

These are sources you can use to create six channels using your long-form video footage that you've got. You can use any or all of them based on the resources you have in your possession:

1. Improve your social media marketing strategy with repurposed materials

You can then build the following resources:

• Instagram posts as well as carousels on LinkedIn along with Instagram

Use the key phrases and insights from the transcript and design Instagram graphic.

Pro tip: Feed your transcript of your video to Your Writer's Reviews. Once you have that, you are able to automate the process of creating major takeaways, as well as the speakers' quotes.

Ideas presented in terms of steps or insights in relation to a specific topic (think 2023's predictions, or X steps for doing something Y) transform them into carousels.

   Tweets, as well as Twitter threads  

The lessons you learned at the beginning in the form of tweets. Connect them with the same narrative to form your Twitter thread.

Tweet and audio clips from Twitter

Take the audio out of the video. Use it later to find intriguing audio bits that could be utilized as separate videos. After that you'll have the ability to create audiograms based on the audio file using a sound wave visualizer.

This video repurposed can be a good instance of how to mix the audio from the virtual event with an image that's a distinct aspect of the occasion to create a visually appealing and visually pleasing post for Twitter users. Twitter:

"The first accompanying video was one of someone talking to the camera while in his vehicle," Alexis shares.

Here's Semrush making the same mistake in repurposing the main lessons from Christina Garnett's dialogue along with Christina Garnett into an Instagram Reel

Pro suggestion:Use 's text-based editing tools to help you with the to find and producing the most efficient footage for reuse. This is the method Alexis uses it: "It used to be so cumbersome for me to search through an hour's worth of video all the way through to uncover little gems. Now, I'm adept at reviewing videos, and I can immediately convert my favorite parts into videos."

Posts that contain news and text to LinkedIn

The entire collection of lessons learned from the video is contained in a single LinkedIn post.

If it resonates with your LinkedIn followers If it is possible to develop as many fresh LinkedIn content as you can using the information you've collected through expanding the contents of each.

Another method to enhance your LinkedIn strategy for content using the primary asset is to include your summaries of the video in the newsletter you send out to your LinkedIn email list (again, AI can pull your summary, edit it and publish it).

It is also possible to combine the primary lessons to incorporate them in your email newsletter. Add a 'watch full video' CTA. Daniel Huerta, host of The podcast that includes the video "The Modern People Leader is doing this. The most recent edition version of LinkedIn newsletters which highlight the main points of each episode:

   Source

   2. Make content for your audience with repurposed content

Learn new concepts, takeaways as well as models you've shared in your videos and then post them to your private group (Facebook groups, Slack, Discord, or something similar).

It is recommended that you seek out provocative ideas or issues that individuals are most likely to decide to take a stand on. They can be a great way to spark conversations since they inspire your members to discuss their own experiences and views.

3. The content you reused can be used in your newsletters and emails

Review your lessons learned from your last video and include them in your email copy to announce the upcoming event or the video, like Superside did in this piece:

After publishing the video, you can expand the takeaways in each of your net-new Newsletter issues.

Try new angles or adding your own ideas on the same subject or takeaway or aggregating data from others that have participated in the same topic.

   4. Create new content on your blog by repurposing blog post. Blog posts that have been reused

The most effective way to do this is to modify the video's script prior to publishing your video on a blog post like what Justin does.

"We look over the script. Then, in the end, we simply make a few small changes to the script, and then throw the video on creatorwizard.com. We typically add YouTube videos to our site also."

Another alternative is to glance at the film for the topics it's studying. If they are aligned to your general content strategy then you could use them as the base for composing up to four or three new blog content. Pair

Experts' perspectives are presented in the video as well as more research studies which will assist create new tales.

The UserGems team at UserGems has created two blog posts that were inspired by sales director's interview on the thirty minute to President's Club podcast.

The initial blog post discussed the methods she utilizes for arranging meetings for discovery (the subject of the interview). In her second blog post, she offered strategies for career advancement that she shared on the podcast, in response to an inquiry regarding reps' development as professional which hosts asked their guests.

   5. Advanced tip: Consolidate information from video clips into a single video

Then, get expert advice that you could share with the video clip you make on subjects that are similar to LinkedIn as well as Instagram carousels that are tilted X experts on topic The Y.

You can even do it better if you could create video clips in which guests hosts the same questions, such as mistakes they've made, or suggestions on XYZ topic. Combine and group all answers in a carousel or blog thread.

If this blog post that contains experts from a wide range of fields is completed make a brief outline of the piece for inclusion in your email newsletter. It is also possible to reduce the information into a short paragraph and make the article available in an LinkedIn blog post.

Start your video-driven content engine now!

Keep in mind that repurposing content from video is more than giving you the content to use to promote your business on different channels in addition to increasing the quality of all lengthy videos you produce.

Begin by cutting your video into fragments. In the next step you can increase the repurposing strategies and implement the methods we've described.

And for the tools needed for cutting, translating or adding additional elements to your repurposed video We've got you covered.

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