Reach More Customers by Running Paid Ads with Performance Max
Performance Max allows you to reach the largest number of customers on Google properties, including YouTube, Gmail, Search and the Google Display Network. Your advertisements are created automatically by analyzing the products you have synced to your Google Merchant Center, so you do not need to make ads.
Google's machine learning utilizes your feed of products to make and present a wide range of ads that are designed to target those who are most interested at the perfect time. Additionally, you can add custom messages, images, and URLs to existing campaigns to create highly personalized shopping experiences. Google then automatically tests multiple combinations to determine the most engaging version to help boost your business and increase results.
With Performance Max, your best-performing advertisements are displayed more frequently. Its bidding tool automatically removes any guesswork from your keyword strategy, as well as its integration with other online tools can make your life easier.
Below, we've highlighted some of the latest Performance Max features you can use to generate higher sales.
Make more sales using these four methods
1. Sync your product feed
Your shop is distinctive and so are your products. Utilizing Google Listings & Ads, you can connect the customized fields (known as attributes on ) of your listings direct to Google Merchant Center.
In order to help customers find precisely what they're looking for the best way to do this is to show the most relevant things regarding your product to attract shoppers with ads that are relevant to them. In this case, instead of showing the results of a blue sweater is better to provide an element that identifies the style of blue garment. Are they heavy, soft knit, button down, or zippered? Being specific with attributes can aid in converting, since they'll find exactly the items they're looking for.
It is the Google Merchant Center is the initial step towards displaying your items through Performance Max. The synchronization of your feeds helps to:
- Expand the reach of your ads:Find new customers wherever they are searching or scrolling. Your ads will be displayed across all of Google's advertisement inventory and formats
- Learn about trends in the market: Gain actionable insights for improving your marketing effectiveness and better understand your audience.
- Bring customers to your product: Convert more shoppers into buyers with targeted advertisements and more insight.
The next step
To define your product's unique characteristics, go to "Attributes" within the navigational center of Google's Google Ads & Listings plugin. You can add, edit, and delete, and see any rules you have created in this panel.
2. Increase sales by using custom ads
After you've updated your listings for products It's the time to personalize your advertisements. By using Performance Max assets, you can upload your own copies, links as well as images, as well as the information included available in your product catalog. You can then use those to build more engaging advertising options. Discover more information on Performance Max assets in this article or by watching the video.
By uploading additional text and photo assets lets you reach and engage with the shoppers who matter most for your company. It's essential to upload some images attached to every item so that customers can get a sense of how the product will appear in real life. Images can also assist Google create multiple versions that will catch the eye of different viewers.
Performance Max's assets and customized advertisements can boost your revenue by:
- Better visibility Websitelinks and images help your ads gain greater impact and prominence on search results page.
- More clicks:Assets also can increase your overall number of clicks by providing customers with additional interactive methods of interaction with your products and store.
- Better optimization: Google will automatically switch off assets in accordance with their performance. If one asset isn't performing it will be replaced by a different asset to be assigned to the ad.
Your next steps
- Make Asset groups for your Performance Max ad campaigns. Upload more images and different headlines in order to increase your customers' engagement as well as increase sales. Learn how to begin using asset groups on this support page.
- Create a unique URL for your destination for each ad in your advertising campaign so that customers can access more information about your products.
A greater degree of customization for your product assets allows Google's machine learning tools more options to use, so it can create the best performing ads -- the ones which result in greater engagement with customers and increase revenue.
3. Advertise your brand's products
Promotions can be powerful incentives that draw the attention of consumers to showcase your goods and boost sales. When selling online, you're not only competing with other brands however, you're also competing with other forms of media that takes people's attention from your products. Promotions are a way to draw attention, so that customers remember your products as they are ready to purchase.
If you have a deal added on one of your items and you want to share that offer to be displayed in ads campaigns created through Google Listings & Ads. Shoppers will see a special offer link displayed with it which makes your advert be noticed. Other benefits of promotions include reaching users on various gadgets, increasing clickthrough rates as well as increasing conversion rates.
If you already have an active product feed within Google Merchant Center Google Merchant Center, you are able to use Google Listings & Ads to provide a wide range of types of incentives, like:
- sales:The sale badge and strikethrough-price annotations automatically show when an item is in sale and also is in line with Google's criteria.
- CouponsYou could choose a percentage discount, cash back; buy one and get another free, or purchase one, get a second one at a discount percentage.
- shipping:Offer free or discounted shipping.
- Price drop: A distinctive price-drop badge should be displayed only in the event of an extreme drop in reasonably stable cost for an item.
Your next step
Launch and create your offers and offers. If you add or modify a coupon in your account under Coupons > Marketing and Coupons, you'll find a Channel Settings box for visibility on the right. Choose "Show coupons in Google" to activate it.
4. Expand your reach
Multi-Country advertising is an automated function, that puts every country within reach so that you can expand your opportunities. The end result: you can sell more and increase your sales faster.
- Expand: Extend your reach with multiple countries in the same language on a single feed.
- Budget Control it all by putting together a single campaign budget.
- Expose: Reach new markets through Google Search, Maps, Google Shopping, YouTube, Gmail, Google Display Network as well as Discover.
- Monitor: Pay attention to your metrics and manage your campaigns directly from your store.
- Optimize:Enhance your performance across every region.