Pricing Strategies to Fight Stagflation Pricing Strategies to Combat Stagflation
It's hard enough to guide a company through a period that is characterized by high inflation or a recession. However, it's even harder when these events occur in tandem.
It's a sign of stagflation which economists predict that a stagflation period will continue until 2024.
Perhaps you are already looking for ways to lower your expenses and shift your overall growth strategy.
What about the price?
The Chief Product Officer of Accel-KKR Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always considered pricing to be one of the most essential growth levers they employed in order to achieve their revenue goal.
and Kurt thinks that the iterative approach to pricing could be a highly effective strategy during unstable markets.
In two one-hour interviews Sales leaders Todd Stellfox and Tony Markov both spoke with Kurt on pricing strategies that can work even in the most volatile of markets, and more. Watch both of the interviews here and view highlights of each.
Don't rely on your competitor's price is
How your competition could get wrong about their products' worth (2 minutes):
Strategic Pricing to Inflation as well as Foreign Exchange
Pricing position based upon buying power in the area (2 mins):
How to Price a New Product
What formula should you write to calculate the business value of the new service (4 minute):
How the US and Europe Think About Pricing Differently
Historically, early-stage US-based companies focused more on taking market share and European businesses felt the cross-border pain points more acutely But things are changing (2.5 mins):
Strategies to Price to Get into New Markets
Strategies for horizontal vs. model of vertical extension (18 minutes):
Iterative Pricing Using
How the platform allows businesses to evaluate their pricing (2 minute):
Full Video
Stream the full interview between Tony and Kurt to learn more about global pricing strategies:
Stream the full interview between Todd and Kurt for more on getting the right value metrics and more revenue opportunities in diverse markets.
About Our Presenters
Kurt Smith, Chief Product Officer of
Kurt is the Head of product, payments, strategies, as well as corporate development at, as in addition to the General Manager of Interactive Quotes (IQ). Prior to joining IQ, Kurt worked for more than a decade working with and investing in growth stage software firms around the globe. In his professional life, Kurt has been a dedicated advocate for helping companies and individuals discover and expand their own special capabilities to the full potential. He's worked with some of the most rapidly growing software businesses around the globe as an Operating Principal at Accel-KKR. He's also worked on behalf of Fortune 100 companies while an Engagement Manager with McKinsey. Kurt started his career working in FinTech as a Project Manager at Envestnet (NYSE: ENV) during the time the company was growing by announcing an IPO.
Todd Stellfox, Sales Manager at
Todd is Director of Sales for North America at where he oversees an account Executives who sell the product globally. The veteran has more than 12 years of industry and knowledge in the payments as well as SaaS sector, and loves sharing his knowledge with other people and helping clients as well as colleagues achieve their goals. Todd lives in Charlotte, VT with his family.
Tony Markov, Sales Team Leader at
Tony has been the founder of's EMEA operations. He currently, he is an Key Account Executive and Sales Team Lead in Amsterdam The Netherlands. With more than eight years expertise working in SaaS and the vast majority of which are within SaaS payments and billing, Tony is constantly immersed in projects that drive growth and discussions with SMB and Enterprise SaaS companies looking to grow.