Pricing Strategies to Combat Stagflation Cost Strategies to Stop Stagflation
It's hard to guide your business during times when inflation is high or a recession in the economy. However, it's much more difficult when they're occurring at the same time.
It's a sign of stagflation and experts are forecasting an era of stagflation which is expected to last until 2024.
It is likely that you're seeking ways to cut your expenses and shift the overall strategy of growth.
But what about pricing?
As Chief Product Officer Kurt Smith worked with growth-stage to Fortune 100 companies at Accel-KKR He always saw pricing as one the main methods of growth that they employed to achieve their goal for revenues.
as well. Kurt is of the opinion that iterative pricing can be an highly effective strategy to use in markets with high volatility.
Two one-hour conversations, sales leaders Todd Stellfox and Tony Markov both spoke with Kurt about pricing strategies that work in a variety of unstable markets as well as beyond. Listen to both interviews and read highlights from each.
Don't rely on your competitor's cost.
They could be erroneous regarding the value of their product. (2 mins):
Strategic Pricing to Inflation and Foreign Exchange
The price positioning process is based on buying power in the area (2 mins):
What is the best way to price a brand new product?
Formulating a formula for the value to business in the event of launching a new product or service (4 hours):
What does do the US as well as Europe consider pricing
In the past, early-stage American companies were more concerned in capturing market share as well as European companies were able to feel cross-border pain points more acutely But changes are taking place. (2.5 mins):
Strategies to Price to Get in to New Markets
Strategies for horizontal models vs. vertical expansion models (18 minutes):
Iterative Pricing
The platform permits companies to assess their pricing (2 minute):
Full-length Video
Check out the full interview with Tony and Kurt for more details on the pricing strategy for the entire world:
Listen to the complete interview of Todd and Kurt for more information about choosing the appropriate value measurement and other revenue-generating opportunities different marketplaces :
About Presenters
Kurt Smith, Chief of the Product Division at
Kurt Kurt is the director of product, strategy, payments as well as corporate development for, in addition to the general manager for Interactive Quotes (IQ). Before joining IQ , Kurt spent over a decade investing and working in software companies that were growing around the world. As a professional, Kurt has been a passionate advocate of helping individuals and companies identify and scale their unique capabilities to the fullest extent. He has been associated with the top software companies that are growing fast across the globe as an Operations Director at Accel-KKR. Kurt has also been a part of the management of Fortune 100 companies while an Engagement Manager at McKinsey. Kurt began his career working in FinTech as a Project Manager at Envestnet (NYSE ENV) as the company grew with the help of the process of an IPO.
Todd Stellfox, Sales Manager at
Todd is the Sales Manager of North America at where he oversees an account Executives selling's product worldwide. The veteran has more than 12 years of experience as well as knowledge in the payments and SaaS company, and is extremely passionate in sharing his knowledge to help others, and helping his customers and colleagues succeed. Todd currently lives within Charlotte, VT with his family.
Tony Markov, Sales Team Director at
Tony was the person who started the EMEA operations. He is now a Key Account Executive and Sales Team Lead in Amsterdam The Netherlands. With more than eight years expertise working with SaaS and the vast majority of it in SaaS payments and billing, Tony is always involved in growth driven projects as well as discussions with SMB as well as Enterprise SaaS companies looking to scale.
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