Episode 5 from the Podcast: Andrew Lock - Top Marketing Expert Talks with Walt Disney's Entrepreneurial Secrets

On this show, we had the opportunity to talk with Andrew Lock. He tells us about how he went from being cameraman at the BBC to becoming a giant in the online marketing space.

You'll need to go through Andrew's novel "Walt Disney's Way" and discover how to develop a stronger company (including membership websites) by using the Magical Marketing Strategies of Walt Disney.

You can learn more about what Andrew is doing by visiting his website AndrewLock.com or MagicalMarketingExperience.com

Here are some moments you'll want to miss in the episode:

• An amazing story about the way this former BBC cameraman used his unique ability to connect with online marketing titans such as Yanik Silver and Dan Kennedy. He built a thriving online enterprise, and eventually became one of the most prominent name in the field of online marketing. He started out as a total noob. If you've ever wondered if it's possible to do this the way, this story of his will let you know that you absolutely can. (0:00)
• A clever method by which Andrew Lock got a free membership in Yanik Silver's highly exclusive and prestigious mastermind group. This technique to get gigs, interviews, free products and even get your products promoted by the biggest names in online marketing. Imagine the boost in sales that would give your business. (1:06)
• Andrew Lock shares the dark space he was in when he was ill and the ways it was possible to lift himself out. Also, how you can take the knowledge he gained to guide you through difficult times of your career and life. (17:31)
• The key to almost effortlessly achieving commercial success. Most people make this mistake and the result is years of frustration and needless suffering. Follow Andrew's advice and your success, determination and stability within your company is nearly guaranteed (10:21)
• What a seemingly unnoticeable issue in your website's performance is certain to kill your conversions now and the best way to make use of one of Walt's highly-protected business secrets for quick fix (30:37)
• A sneaky way Disney basically "manipulates" children into influencing their parents at Disney themes parks. Learn how to utilize this devious tactic ethically in order to increase the sales of your online course (29:13)
• The big mistake Disney's new CEO is making that would have Walt rolling over in his grave. Learn what NOT do during a recession (33:18)
• A successful online business. The answer is simple... Follow this and you'll get interview on podcasts. If you don't, you'll probably continue to struggle (37:47)
• The M_______ Test. It's a brain-dead easy method to find out if the subject you're teaching is a great match for a site that offers membership (Plus the test is a simpler method to locate a virtually unlimited number of interesting concepts and topics that you can build a website around) (39:33)
• The insidious trap almost all new entrepreneurs fall into that causes them to struggle needlessly, often for years without ever figuring it out (This could hold you back now) There is an easy way to stay out of this. (10:43)
• "I________ kills entrepreneurs". An important lesson to learn from the epidemic and the best way to defeat the number one entrepreneur "killer". (16:37)
• A lesson that all website that has a membership needs to take from Walt Disney's theme parks. It's the main difference between a membership site which slowly dies and fades no matter what else is tried as opposed to one that expands quickly and is growing almost without effort (25:32)
• "The "Kodak" test. How even the color of the pavement in the theme parks is extensively tested to draw customers in. It also explains how to use this same principle for your online courses, sites, and memberships to boost sales (26:43)
• How Disney makes use of "fake smells" to encourage parents to purchase tickets to the theme parks. Disney literally invented a machine for this purpose. Andrew explains how to take this concept and apply it to online courses and memberships in a genuine way to boost conversions. (29:36)

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Are you considering starting a membership site or want to determine if your current website is the most effective model? If yes, check out the following resource:

Take a look at the 10 Membership Models Video

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