Paddy McGill: How to Grow Your Business with Online Training (Success day 1 of Summit)

Do you have an idea for a business? wondering what you can do to grow your business?

This is the place to be. Maybe you've exhausted your time working with clientsor to get new customers to buy your item. What ever your business's model is has reached an impasse, you'll need an effective strategy for scaling your business.

This week, we'd like to show you how online courses will help you achieve this by reaching more customers, saving you time, as well as expanding your area of influence, no regardless of what kind of business owner you're.

  Check out our no-cost video with course development expert Paddy McGill, to learn how you can scale your business by offering online courses and learn how other entrepreneurs have done it.  

  Increase Your Business Clients Using Online Courses  

Running a client business can be incredibly fulfilling. It doesn't matter if you're a freelancer consultant, influencer, or service provider, there is often no greater feeling than working with your clients and helping them achieve an outcome they would achieve by themselves.

However, there's a big issue with running a client business.

When you deal with customers on a one-on-one basis that means you're trading time and energy for cash. There are only 24 hours a day, there is no limit to the amount of clients you can serve.

It's a good thing when you take online courses, you can multiply the amount of time you spend helping clients, without having to clone yourself.

A variety of types of entrepreneurs are moving to online learning with similar results. Let's look at how various types of businesses that are client-based do this.

  YouTubers  

YouTubers historically have relied on ad revenue. With all the content they already create, packaging the content into an online course is easy, and enables YouTubers to earn a more lucrative return on investment as compared to ads.

Sunny Lenarduzzi is a great example of this.

  Bloggers  

The norm for bloggers is to create content that is accessible for free on their websites and attempt to make money from their posts by using banner advertisements and affiliate links. Today, many bloggers have discovered they can make more money with the same effort when they convert their content into online courses.

  Speakers  

If you've hit an upper limit in the amount of speaking opportunities they could accept, online courses can help you break through that limit. Some experts choose to speak for free, as they make their income from selling online courses related to their.

Michael Port has been giving keynotes on public speaking and professional growth for more than 15 years. Michael Port is an example of a person with a successful speaking career that decided to step away of delivering keynotes, to make a more significant impact through online courses.

  Podcasters  

Podcasters are also ditching the traditional sponsorship model, instead, they are selling their own courses. This enables them to monetize their audience without interrupting their shows with ads by other businesses.

John Lee Dumas is a podcaster who's used online courses to grow his following and to grow his business. The popular podcast was created by "Enterprise on Fire", which increased to 6 figures in sponsorships. Then he created an online course on podcasting which now generates greater revenue.

  Coaches and Consultants  

Professionals who are at capacity within their schedules and are unable to give up any time to earn money are scaling up with the help of online courses, by creating the digital component of their business.

Mari Smith is a leading expert in Facebook marketing and has provided consulting services to many companies. In order to grow, she decided to share her expertise by creating online courses.

  Authors  

Authors may increase their book revenue by offering online courses that are a natural extension of concepts covered in their books. An example is Dorie Clark, who is a top-selling author and branding expert. Following the success of her books, she took her business to the next step with the launch of an online program dubbed, Recognized Expert.

If you have a skill that is appealing to an audience or a passion that is sought-after by people, offering your online course can be a fantastic option to grow your business and earn additional income.

The online courses may also serve as an acquisition technique, helping to bring new customers to different areas of your business. This is the subject we will explore further in the next part.

  Online Training Courses to Help Customers Acquisition  

Some businesses flip the model of online courses around by making use of online courses to create an audience, with the intention of having the students purchase products from other companies.

One excellent example is Hootsuite the world's leading provider of software for managing social media. They offer no-cost social media marketing online courses in their Hootsuite Academy. More than 250,000 individuals have taken the courses and many have been paid customers of Hootsuite's program.

  Online Training Courses to Help Customers Success  

It is also possible to use online courses to train your customers to utilize your product and ensure they don't leave for another competitor. This is a good strategy to use in the event that your product needs a learning curve to use.

An excellent example one is Later A company that provides software for managing and scheduling social media postings. Although their program is simple to use, a lot of people don't know how to be effective on social media. It was later discovered that users were able to sign up, then use the software without much satisfaction on social networks before leaving the platform.

  Myths about Making Online Courses  

At this point you might be thinking: if online courses are this great, why doesn't everybody possess one? As we've shown in the cases below, online classes are helpful to all kinds of entrepreneurs, at various levels of their businesses.

After polling our community We discovered that there are common believed myths and misinformation about making online classes that hinder students from getting involved.

Let's break them down.

  Myth #1: I'm no expertin this field, and therefore can't make an online course.  

If you help someone obtain what they're looking for, to that person you are an expert. While there may be certain things that you can be able to learn, if you are able to guide your viewers on a journey to learn, this is enough.

  Myth #2: People are able to learn from me absolutely free of charge  

Even though this may be the case, what people value most and would be willing to purchase is the convenience. When they take an online course students will receive a proven curriculum along with accountability and communities. In fact, getting the benefit of a community is an important attraction for someone who decides to invest in the online learning course.

  Myth #3 I'm not sure what to teach  

Take stock of the intersection between your skills, passions, and market demand. What are you uniquely qualified to teach? Do you have questions that are often asked by customers? If so, this is generally a clear hint that you can develop an online course that will solve those issues.

  Myth 4: If I instruct them, they will not hire me  

Not everyone wants to or has the money to pay for your expertise. Make your course online for those who do it themselves They do not want to pay for your services anyway.

  Myth #5"I'm not able to devote enough time  

Creating an online course enables you to reach out to more students with less effort. If you invest time in the beginning and letting more time in the future.

  Myth 6: I want my course to be perfect  

Ah, perfectionism. The reality is, there's nothing that is perfect. That's because your customers are the best assessors. Although you may think that your course is perfect, your students will suggest ways to improve. Done is better than perfect.

  Myth 7: There's too much competition  

The competition is an indicator of the demand for market. This is not a bad aspect. What you need to focus on is finding ways to make your mark. Consider ways to match your content with a particular target audience, and infuse your message with your unique voice.

Beware of these myths that could get behind your taking action!

If you're in search of additional tips to begin designing your own online courses, download this free guide for creating and selling online classes.