Need to Know Strategies for Customer Retention from Funk Roberts

Feb 6, 2025

Four Amazing Strategies Funk Roberts Use to Boost the Retention, Engagement, and Revenue (PROOF IN INSIDE!) Reader Disclosure

For anyone running an online site for membership keeping existing members is always been more challenging than acquiring new ones. Although attracting new members is essential but keeping them interested and committed is the real difference-maker.

Contents Toggle

1. The ‘Shared Rituals' Strategy
2. The ‘Identity Crafting' Technique
The ‘Insider Language' Method
4. The ‘Transformation Journey' Framework
In Summary

Higher retention means more predictable revenue, deeper relationships with the community, as well as a more vibrant and loyal member base. You might find countless ways to engage members online, but you'll never know whether they work until you've tried them yourself.

This is why we reached out to Funk Roberts, a well-known online fitness coach and a long-time member advocate, to share the proven methods that helped him increase retention, engagement and revenue.

Here are the methods Funk Robert shared with us.

1. The Shared Rituals Strategy

The shared rituals are regular routine activities that members participate in regularly and create a sense of community and belonging. They are like glue. help keep members returning and help them feel more connected to the group.

The main benefits from this approach include:

Builds strong communities
Promotes regular participation and engagement
Retention and loyalty of members is increased.

What is this like in practice?

I run a membership program known as " Over 40 Alpha." It is a health and fitness subscription for those who are over 40 and 50, 60 and beyond. I run several shared rituals in this program that ensure that the participants are focused on the mission as well as the group.

Sweet Selfies The members post photos at the end of every workout, expressing their motivation and encouraging other members to do the same.
Alpha Meal Posts: Members share photos of their meals, breaking them into macro parts for accountability, and to educate the community.
Birthday burpees: On their birthdays, the members record themselves performing burpees that correspond to their age. It's challenging and fun and can be a source of celebration within the local community.

How can you implement such common rituals with your group participants?

Identify key activities or behaviors that are in line with your Tribe's member's goals.
Create easy-to-follow prompts or hashtags to promote participants.
Make sure to include these steps in your onboarding materials to set expectations starting from the very beginning.

By incorporating these shared rituals to create a lively, engaging environment that people don't want to quit.

2. "Identity Crafting" Technique

The art of understanding your market's target customers is more than just knowing their demographics; it's the ability to understand their wants goals, challenges, and hopes. People don't just need to purchase a item or a service. They want to belong to something greater.

If you can create a distinct and strong brand for your community you can give members the sense of belonging and satisfaction in the person they are becoming as a result of your program.

Many people are looking to become part of a community, they wanna feel valued and respected. And they wanna feel part of something greater beyond themselves.

The benefits from this method are:

Creates a strong sense belonging
Your membership is distinguished from those of your competitors.
Increases engagement and increases loyalty

Within the program Over 40 Alpha the participants aren't simply enrolling in a fitness class, but turning into over 40 Alphas. This identity represents the strength of commitment, dedication, and transformation. Every aspect, from the ceremonies to the culture is a sign of that identity which makes it a badge of honour.

How do you guarantee the same sense of feelings for your members:

Define a unique identity that resonates with your viewers' aspirations.
Integrate this brand's identity into your content, rituals as well as your communication.
Continuously reinforce this identity through stories, testimonials, as well as community interaction.

When members take on an identity and brand new look that is in line with their goals and values, they are more involved within the community, which increases retention.

The 'Insider Language' Method

Every tribe that is successful is a unique tribe with its own dialect - an unspoken handshake that distinguishes those who belong to the tribe from others. Developing unique phrases, slogans and hand gestures that only your community uses can create a deep sentiment of belonging and exclusiveness. The insider dialect helps create a distinct and unique culture that is difficult to replicate.

Some of the key benefits from this technique include:

It gives a feeling of exclusivity and status.
Strengthens community bonds.
Helps to encourage long-term loyalty by making people feel a part of something special.

Within Over 40 Alpha, they have members who use phrases such as:

GID (Get It Done! ) GID (Get It Done!) is our rallying call that reaffirms our dedication to action and determination.
"Smell The Rose": A reminder to take a breath, pause and appreciate the journey.

These aren't just catchy phrases They are element of the tribal DNA. They help create a community where people feel they're apart of something that is unique and unique--something they want to stay a part of.

What can you do to make this happen to your employees:

Develop unique phrases or terms that represent your community's beliefs and objectives.
Apply these words consistently across your platform, emails, and events.
Encourage members to take these ideas and apply them in their own messages and posts.

Creating a shared language builds the feeling of a community members are proud to be a part of, which directly impacts retention.

4. The "Transformation Journey" Framework

One of the most effective ways to boost retention is to guide your members on a journey of transformation through clear objectives, incentive programs, and community support. This gives them a reason to remain and keep progressing within your membership.

A few of the main advantages of this framework include:

Members are kept motivated and interested.
Gives clear directions for you to follow, helping reduce confusion and anxiety.
Encourages continuous membership renewal.

How to implement this: Craft a path that leads to transformation, where every member starts from a predetermined point and then is guided to the goals they set, and with your help throughout the process.

Here's what I do for my program:

Milestones Set up signs throughout the journey to mark the progress made (for example, the Milestone T-shirts, which participants of Over 40 Alpha Over 40 Alpha program earn each time they complete the "One Year To Alpha" journey).
Rewards Rewards for achievements inspire the next step.
Community support ensure that everyone walks along this road without support by encouraging a sense of support and encouragement.

What can you do to implement this model for your staff members:

Create a clear and step-by-step plan for a member's transformation.
Set up meaningful milestones which are recognized with reward points.
Ensure continuous community support through regular check-ins, group activities, and encouragement.

Implementing a framework for transformation provides a reason to participants to remain. They are always moving toward an agreed-upon goal, that is rewarded with tangible results.

In summary

It is the core of any successful membership business. We hope this blog has provided you with a better understanding of Fun Roberts' key strategies to boost member retention and engagement. Through implementing these four tactics--shared rituals, identity Crafting, Insider Language, and a transformation journey--you will be able to cultivate a thriving community which increases retention, and ultimately the revenue.

Are you ready to take your membership to the next level?

Explore these strategies and more with Our Tribe Secrets -The 27 Strategies to Psychologically Make Your Business A Customer Tribe . Uncover All 27 strategies and begin building Your Legacy Today!

We're looking forward to building an environment where everyone is considered a vital piece of the puzzle, helping to make your business successful as well as theirs.

Do It! Done!

Your Coach and Friend,

Funk Roberts

Tribe Membership Coach

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