Need to Know Strategies for Customer Retention from Funk Roberts

Feb 6, 2025

4 Insane Strategies Funk Roberts Use to Boost engagement, retention and revenue (PROOF Inside!) Reader Disclosure Reader Disclosure Reader Disclosure

Anyone who runs an online membership website maintaining existing members has always been more difficult than finding new members. While getting new members on board is crucial however, ensuring they are engaged and engaged is the true change-maker.

Contents Toggle

1. The ‘Shared Rituals' Strategy
2. The ‘Identity Crafting' Technique
The ‘Insider Language' Method
4. The ‘Transformation Journey' Framework
In Summary

Higher retention means more predictable revenue, deeper community connections, and a more vibrant and loyal membership base. There are a myriad of ways to engage members online however, you'll never be able to tell the effectiveness of these strategies until you try them for yourself.

We approached Funk Roberts, a well-known online fitness instructor and active member for many years, to talk about the methods that helped him increase retention, engagement as well as revenue.

Here are some strategies Funk Robert shared with us.

1. The 'Shared Rituals' Strategy

Shared rituals are consistent and repeatable events that your participants take part in frequently and create a sense of belonging and community. These rituals are like glue--they ensure that your members return and strengthen their bond with your organization.

The main benefits of this strategy include:

Creates a strong community culture
Encourages regular engagement and participation
Increases member loyalty and retention

What do you think this will look like in real life?

I run a membership program that is called " Over 40 Alpha." It's a health and fitness membership program for males over the age of 40, 50, 60, and beyond. There are several rituals shared for this membership program, which keep the members focused on the mission and the community.

sweaty selfies: Members post pictures after every workout, sharing their motivation and encouraging other members to follow suit.
Alpha Meal Posts The members share pictures of their meal, and then break them into macro parts to foster accountability and educate people in the community.
Birthday burpees For birthdays, participants film themselves doing burpees in line with their age. This is fun and challenging and brings joy within the local neighborhood.

How do you create these common rituals with your group participants?

Find the key behaviors or activities that align with your Tribe's members' objectives.
Make easy-to-follow instructions or hashtags that encourage involvement.
Highlight these rituals in your onboarding materials for establishing expectations at the beginning.

When you incorporate these common rituals to create a lively and engaging atmosphere that your members don't want to leave.

2. "Identity Crafting" Technique

The art of understanding your market's target customers is more than just understanding their demographics, it's all about understanding their needs, desires goals, challenges, and hopes. They don't simply desire to purchase a particular item or service, they want to belong to something greater.

In creating a distinctive and distinctive brand for your community it will give your members a sense of purpose and pride in who they're becoming by participating in your program.

Many people are looking to become part of the community. They want to feel valued and respected. And they wanna become part of something larger that is bigger than them.

A few of the benefits from this technique include:

Creates a strong sense belonging
Your membership is distinguished from those of your competitors.
Increases engagement and increases loyalty

With the Over 40 Alpha program it isn't about signing up to a fitness club, they are becoming the Over 40 Alpha. This identity represents determination, strength, and transformation. Everything, from the rituals to the language strengthens the identity of this group, making it a badge of honor.

What can you do to ensure that an identical feeling among your staff members?

Define a unique brand identity that is in tune with your viewers' aspirations.
Include this image in your rituals, content, and communications.
Continuously reinforce this identity through tales, stories, testimonials as well as community interaction.

As members assume an identity and brand new look that is in line with their values They become more engaged to the group, thus increasing the likelihood of them staying.

The Insider Language Method

Each successful tribe uses its own language, an unspoken handshake that distinguishes those who belong to the tribe from others. The creation of unique words, slogans and hand gestures which only you and your group use will create a feeling of belonging and a sense of exclusivity. This insider language helps build a distinct and unique culture that is difficult to replicate.

Some of the key benefits that this method offers include:

It creates an impression of exclusivity and position.
Builds stronger bonds between communities.
Helps to encourage long-term loyalty by making people feel a part of something special.

Within Over 40 Alpha, they have members who use phrases such as:

GID (Get It Done! ) GID (Get It Done!) is our rallying call which reinforces our determination to action and persistence.
"Smell The Rose": A call to pause, breathe, and enjoy the journey.

They're not just catchy words but are an integral element of the tribal DNA. They help create a community where the members feel that they're apart of something that is unique and distinctive, and want to be in.

What can you do to make this happen for your group members?

Develop unique phrases or terms that represent your community's beliefs and objectives.
Use these terms consistently across your website, email messages, and events.
Encourage members to take these ideas and apply them in their own messages and posts.

The creation of a common language creates the feeling of a community individuals are proud to be part of. This is directly affecting retention.

4. The "Transformation Journey" Framework

One of the most efficient methods to increase retention is to guide your members on a journey of transformation with clear milestones, incentives as well as community support. This gives them a reason to continue their journey in the context of your membership.

The main benefits of this framework:

Keeps members motivated and engaged.
It provides a clearly defined path that can be followed, which reduces overwhelm and confusion.
Encourages continuous membership renewal.

What is the best way to use the technology: Craft a path which leads to change, in which each member begins from a predetermined point and follows a path towards their goals, with your support each step.

Here's what I do for my program:

Milestones Set up signs on the route to commemorate the progress made (for example, Milestone T-shirts, which participants of Over 40 Alpha Over 40 Alpha program earn every three phases in the "One Year To Alpha" journey).
Incentive Programs Reward accomplishments to motivate the next steps.
Community Assistance: Ensure no one walks this path on their own by creating a community of support and encouragement.

How do you put this framework for your members:

Create a clear steps-by-step process for member transition.
Create milestones with meaning that can be celebrated by rewards.
Make sure that the community is supported throughout the year through the group's challenges, checks-ins and encouraging.

The implementation of a transformation path framework provides a reason to participants to remain. They are always moving toward an agreed-upon goal, with tangible rewards.

In Summary

The retention of members is the foundation for every successful business that relies on membership. We hope that this article has provided you with a better understanding of Fun Roberts' essential strategies for improving the retention of members and increase engagement. Implementing these four methods--shared Rituals, Identity Crafting, Insider Language, and a transformation journey--you will be able to build a strong community that increases retention and, ultimately, revenues.

Are you ready to take your membership to the next level?

Dive deeper into the strategies listed above and many more using the Tribe Secrets -The 27 Strategies to Psychologically Make Your Business A Tribe Of Loyal Customers . Uncover All 27 Strategies to Start Building your legacy today!

We're looking forward to building an environment where everyone considers themselves a key piece of the puzzle, helping to make your business successful and theirs.

Make It Done!

Your Coach and Friend,

Funk Roberts

The Tribe Member Coach

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