Mobile Marketing in eCommerce - Connect, Capture, and Convert

Mobile marketing differs from conventional eCommerce marketing due to the devices that customers use to access and navigate your store online. The general consensus is that your website should be designed for mobile use. Mobile marketing is effective, however it extends beyond that.

Here's why:

Mobile users require and want to experience a completely different experience from those who could get or want for a laptop or desktop.

So, your mobile-based marketing needs to take advantage of specific tools and methods that are especially effective with phones. Let's talk about some later. However, to give you an idea, the strategies you employ for mobile marketing should include email marketing, social media, SMS and anything else that could be used and accessed with the smartphone.

With regards to eCommerce, mobile buyers represent about 40% of retail sales. It's more than $350 billion which is predicted to rise in the coming years. Every day, people spend hours gazing at their phones since, unlike computers, they take them everywhere.

Here are seven aspects of mobile marketing you can implement to attract customers into your store

1. Use email newsletters and automation

Newsletters sent via email are especially suited to smartphones because responsive designs will perfectly fit with the tech. It's an effective method to keep in contact with your customers and leads, keep them informed by providing valuable content, pertinent promotions, meet the needs of your customers and leads, while making them feel special.

Plus, 68% of emails are read on mobile devicesbecause, for many, it's more convenient.

And by incorporating email automation to your workflow to strengthen the bond with your customers and not have to invest longer on it.

When someone completes the form, purchases an item, has an inquiry, leaves a cart, or takes another step on your store, you'll be able to create automated email notifications that will immediately respond. Some examples are welcome emails, onboarding programs as well as special deals and abandoned cart emails along with a variety of other emails.

If you're not sending out email messages, such as newsletters and emails, you're missing an easy opportunity to keep mobile customers engaged and active. Why? because even if your clients wait in the school's pickup line, sitting at the barbershop, or on the subway to commute, they can browse your email and buy your goods. The key is meeting them where they are.

MailPoet lets store owners make effective email newsletters as well as automations. And the editor ensures that your email messages look stunning on devices of all types and sizes. Are you short on time? Utilize pre-designed templates for a variety of scenarios for eCommerce. See the ways MailPoet will help boost the effectiveness of your mobile marketing campaigns using email.

2. Make videos for marketing and advertising

With regard to smartphones, videos are the king. Reading lengthy text on smartphones won't be nearly the same as watching a video.

You can put videos on social media platforms and use them to drive existing followers into your store, or to promote your videos on platforms such as YouTube to draw new followers.

And embedding videos on your site could turn viewers who browse into paid customers. How? Videos can be used to demonstrate the capabilities of your product, or show how you can use the product. Customers can leave testimonials which show how useful your products can be. Also, you could share behind the scenes images that highlight your incredible staff or environmentally friendly materials.

That's the fastest video you'll ever make and they look amazing when viewed on mobile devices.

3. Optimize for voice search

This is a particular case of mobile marketing. In the absence of a computer, it's much more simple to talk on the phone rather than typing on it. Voice search has thus become very popular and, with devices like Siri and Alexa, a regular element in the lives of millions.

This affects the types of blogs and pages that you create, due to a variety of reasons.

In the beginning, most people make use of voice search to answer simple questions and finding basic details. It is a great way to connect people with blogs with this type of data.

Therefore, it is possible to change the titles of some of your pages, or even create new ones around the long-tail, type of inquiries that people typically use when using voice search.

It could be beneficial to provide some FAQs on a number of your pages related to the content on that page. Additionally, you could include FAQs in more of the H2 and H3 subheadings.

As an example, a bookshop might have a title that is the kind of question that someone could ask -- like "What are the top books for new parents?" -- followed by a list of the five most popular choices.

4. Create display ads

Advertisements on banners don't usually do very effectively on desktops, as they get lost among all the other content on the page. However, with less screen space on mobile devices, your adverts could attract more focus.

In either case, you could create display ads and target them to people while they browse social media or play their preferred mobile game. These are ideal for remarketing to previous site visitors or, when properly targeted, can help to find potential customers.

 Find out more about how to create the perfect display advertising campaign.

5. Leverage social media

What are people using their phones for between three and four hours per day? Many are spending quite a part of their time on social networks.

Are you posting on the platforms where your audience is most likely to be?

It's a fantastic place to promote videos, special deals, blog posts, valuable problem-solving tips, and other sharable content. Consider including humor like memes or funny GIF animations, when appropriate.

It's not just about increasing sales and introducing new clients to your brand It's also a excellent way to engage with your current audience in order to remain at the forefront of their minds, increase your brand's value, and gather feedback to help shape the future direction of your brand.

6. Use AMP for your blog posts

What's the most significant obstacle to effective mobile marketing in eCommerce? Page load speed. Why? because mobiles are mostly about speed and convenience. Fast means convenient.

Mobile-optimized pages often fail in this regard. A lot of pages require more than three seconds for loading, which is about how long users are willing to stand in line for.

In other words that the longer your websites are taking to load, the more engaged visitors and sales you'll perish. Especially on mobile devices.

The AMP project -- which is a reference to 'accelerated mobile pages' -- provides an opportunity to organize your blog's page and other web pages to load faster for mobile phones.

The average load speed for pages that are AMP-style is less than one second. That's fast -- approximately four times faster than typical mobile websites.

AMP pages provide an easier, more comfortable experience. It's easier to scroll and pages aren't loaded in a clunky fashion, one part at a time. Also, this will increase your SEO because the speed at which pages load is one of the factors that rank your site with Google.

The best news is that you may not have to spend thousands on an expert developer who can help you. There's an AMP plugin that works with WordPress that can help you change your website pages into this format. Find out more information about this AMP plugin.

7. Utilize SMS-based marketing

SMS marketing is extremely effective on mobile devices because pretty everybody reads and opens texts.

There are many kinds of advertising messages you can transmit via text messages, simple automated customer service messages can be highly appreciated by your customers.

You could, for instance, send a text message whenever a customer's purchase status is changed. The customer could receive a message saying that they're waiting on their order and that the order is processed, their payment has been refunded, their order is shipped, etc. Remember that, just like other methods of marketing, such as email it is necessary to get the permission of your customers before sending out via text.

Track your mobile marketing stats

However, you could go further and view mobile-specific stats through Google Analytics. Follow individual campaigns for ad placement, see how users flow through your site pages, identify the pages that cause users to abandon as well as monitor exactly how much revenue different ads and traffic sources are responsible for.

Make sure you are Mobile first

There is a chance that you're already employing a variety of these mobile marketing techniques. If yes using them, here's a great reminder to make sure you're doing the same. If you're not getting it right or failing to implement things like video, social media or SMS, you should take your time to review the priorities so you can attract more, draw, and engage to more leads and customers that visit your site on their mobile devices.