Methods for Collecting Testimonials for a better growth of your membership site
Contents
- Why Bother With Testimonials?
- You can ask at the right Time
- Let It Be Easy For Your Members
- Talk to your members about their experiences
- Text is good However, Video is better
- Make the Testimonials available on Your Website
- Final Ideas
A great way to increase the number of members in your membership programs, no matter if you're only beginning or are already well established is to put up the testimonials of your members on your site.
When used correctly, testimonials can enhance the look of your membership program by making it more trustworthy and can highlight its best features.
They can also give visitors that social proof to convince the reader to bet on your content.
There's plenty to gain from including testimonials on your membership site, collecting and publishing feedback from your members isn't always straightforward.
However, if you follow the advice in this guide, you should be well on your way to growing your website's members through using testimonials.
Why Bother With Testimonials?
In the end, positive testimonials can have significant impact on conversion rates of your website's membership page which can help turn many of your site visitors to paying customers.
Used properly, testimonials can help answer any questions potential customers might ask, demonstrate your knowledge and experience as well as signaling that you are safe in entering payment details into your system.
If you're pleased with your membership website and its information, then there's no reason why you shouldn't publish testimonials on your website. So to help you begin, this manual contains tips and advice regarding how you begin collecting and using testimonials to boost the popularity of your membership website.
Let's begin...
Make sure you ask at the right time
Due to the many benefits of publishing testimonials on your website, you might feel compelled to solicit opinions from your users as soon as possible. In this case, however it's not a good option.
Give your customers the time they need to browse your site, and if necessary request assistance. After they've had the chance to use your membership site in addition to experiencing your top-quality customer service They'll be more inclined to - and more ableto offer genuine and positive feedback.
Help Your Members
Although you can send an email to your members to ask them to share their thoughts on your membership program, this approach probably won't produce the most effective results.
In the meantime, strive making it as simple as you can for your customers to provide comments.
It's not just about giving you the chance to collect the type of feedback you're looking for however, you also have the option of using the features that are more advanced of software to incorporate feedback fields to forms that let visitors give you feedback with the click of the button.
We've now covered the best way to gather feedback from your members, let's examine some of the data you can try to gather from your members...
Ask Your Members about Their Experiences
For you to get the sort of feedback which can be utilized as a useful testimonial, you need to make sure you ask the appropriate questions.
Instead of simply asking your customers what they thought of your membership site, encourage them to talk about the experiences they had.
Inquire about their needs and prompt them to explain why they decided to sign up in the first place and how the program supported them and the results they saw following the advice you gave them to application.
Some other suggestions for concerns to be asked include what they were hesitant about prior to signing up and, if so, how your member site dealt with their concerns.
Also, you can ask them whether they would suggest your program and, If so, to whom.
Keep in mind that you do not have to release all of your feedback. However, the more you inquire, the more material you'll have to work with.
Be careful not to go overboard by asking for too much of your members and risk them being overwhelmed and refusing to accept your request. It's better to be less when you're asking a favor from your members.
To make your testimonials more interesting and credible Be sure to request for a photograph from your participants and include a hyperlink to their websites or social media profile so your visitors can verify that the feedback is genuine.
Text is Good, but Video is Better
Some reports say that using videos on your landing pages can increase conversions by over 70%, as compared to just publishing comments with text on your site.
Think of members you've worked closely and developed an excellent relationship. In particular, those that you have known are getting great results from your content. They are the perfect people to hit up for video testimonials.
Think about reaching at these individuals.
These apps put your request for review front and center and make it quick and easy for even the most non-techy users to submit one.
You should seriously consider giving potential reviewers an incentive for taking the time for a video review.
Post the Testimonials on Your Site
Last but not least, ensure that you post the feedback as soon as they begin receiving these.
Don't wait until you've received several responses from your subscribers. Instead, you should put this useful content to work right away.
Although the initial responses you receive aren't amazing If they're enthusiastic, you're welcome to publish these testimonials on your site.
You can always replace them after you've honed your method for getting feedback, and you've started receiving impressive feedback.
Alternately, you could utilize the purpose-built testimonials plugin to make a new website and add the feedback in plain text format.
In the process of publishing your reviews, make sure to include the most details you can like the complete name of the participant along with a photograph, as well as the address of their website or the link to their Facebook profiles so that the readers can confirm who the testimonial is from.
Make sure you get the permission before you publish the review, particularly if you've done any editing.
Finally, don't just create a page for your reviews and then store all your feedback there.
Make sure to publish your top suggestions on the main page of your site and also on your sign-up pages.
When you display your praiseworthy testimonials front and center, you can deploy them at the exact time they'll prove most useful in growing your membership site for example, in the section where you ask your visitors to act and sign in or input their payment details.
Final Thoughts
I hope these suggestions for getting testimonials and using them to advertise your membership website are helpful.
It is now time to begin asking comments from your customers and then publishing it so it can have the biggest positive impact on your membership site's conversion rates.
If your site's membership program is still waiting to get its first members, then you could always consider offering the program for free as a reward for honest feedback.
Although you wouldn't generate any income directly from these members, their feedback will be valuable for advertising your membership website.
Are you prepared to begin inviting your members to give feedback? Share your thoughts in the comments!