Meet Fast Fwd: Inside's last year's interactive video
Take part in the above video, and read on to learn how we created the website.
Capturing quality content
To start, we reached out to members of our talented community around the globe creative directors in the Netherlands, filmmakers in the UK animators from Australia as well as NGO activists in Nigeria, to name just a handful.
We then requested them to use their cameras, phones, as well as computers, to respond to three questions regarding the year ahead:
- What's your mission for the upcoming year?
- What's inspiring you in the New Year?
- What are the biggest hurdles that you are anticipating for 2023?
Their responses spoke to the power of communities, such as this gem by Creative Director as well as Soursop co-founder Ravi Amaratunga Hitchcock...
"In the individual streams, we are able to only do so much however, as a group we can do massive gigantic, enormous things."
...and the limitless possibilities of storytelling. I love this quote by Staff Pick filmmaker Faith Briggs.
"I don't want to just make up cool stories. I'd rather tell stories that matter."
The post process is streamlined
After editing all of the submissions to video We knew that we wanted to each segment of the video stand alone. We came up with a series of supercuts, which feature our most popular answers to each of the three questions above.
Then, in anticipation of adding interactivity, 's creative team developed a few principles to change the footage from sizzles and raw footage into an experience that is immersive.
- Create an interactive element within the first 10 seconds
- Set a timer of 15 to :20 in between hotspots
Imagine an interactive user experience
"Making interactive videos can be about adding value," says Jen Mendler, a Senior Designer at . "Our group did the bulk of the work by providing such interesting wisdom on the next year And we followed it with a multimedia experience that puts the viewer in the driver's seat. It's all about choosing the future you want to live in 2023."