In today's hectic marketer, creating content and besting algorithms is a full-time occupation. If you're the designer, content marketing or a generalist in marketing, your schedule is probably so packed that it's hard to make time to stay stimulated and remain up to date.

Then, since the advice is usually condensed into a 280-character Tweet, one-minute Instagram Reel, or a short LinkedIn blog, you'll stay inspired for the entire day. (No overtime required.)

14 influencers in marketing that you must be following

In this article

1.    Marketing experts in video we love
2.    Content marketing experts to learn from
3.    Social media marketing experts who inspire us
4.    Web design & SEO experts to follow
5.    Marketing strategists doin' cool stuff

Marketing experts on video that we love

Danielle Diamond

Danielle Diamond is the creator of Epiq Media, a video agency that produces videos for clients such as Adidas, Lyft, Calm, Bumble, TikTok, and Exit Five.

On LinkedIn Danielle's motto is "Don't just be an ad. Get the show on TV," and she will show her users exactly how to do this. She delivers captivating advertisements, (short) video marketing guides, and also the actual outcomes that the creative strategies yield.

Here's just a sneak peek of her innovative work to Exit Five:

Kim Gehrig

To give you a sample, here's an advertising campaign she created for Apple:

Kevin Anson

Kevin Anson is a video marketer working with companies like ClickFunnels, IBM, and Mercedes Benz. According Kevin Kevin, he's created over 10,000 ads and videos within the last sixteen years, and he's now instructing others on his well-known YouTube channel.

The majority of his videos are under 10 minutes, and they are focused on practical and technical tips, like the steps to create an application video for the App Store as well as how to smooth out audio as well as how to apply subtitles to YouTube videos.

Kevin's videos are available through YouTube or Instagram.

Content marketing experts to study from

Ross Simmonds

The CEO of Foundation, an agency for content marketing, Ross Simmonds is an authority to follow for everything related to content marketing and development. Simmonds is well-known in the field of content marketing for interacting with fellow marketers as well as creating Twitter threads that are full of practical advice.

Ross's success in social media also functions as a Masterclass in that is repurposed. Not only does he tweet to 60,000 followers, Ross also provides digestible tips for marketing on Instagram, YouTube as well as LinkedIn.

Amanda Natividad

Amanda Natividad is the vice president of marketing for SparkToro the company that conducts research on audiences. On Twitter she frequently shares content marketing advice with her 16,000 followers. In addition, her monthly newsletter, The Menu is a deep dive into her opinions on marketing. She also interviews founders, marketers, and content creators through her YouTube channel, The Menu Show.

Kaleigh Moore

Kaleigh Moore is a writer on freelance, marketing consultant, and founder of Content Remix an audio repurposing podcast agency. Both on Twitter as well as LinkedIn she offers actionable tips to improve your writing and repurpose every type of contentwhich includes written, audio, and video content -in order to make the most impact.

Social marketing specialists in the field of media who motivate us

Lauren Thomas

Lauren Thomas has an impressively star-studded resume on LinkedIn The resume includes: In the past, she's been for AT&T, The Coca-Cola Company as well as Macy's, and she now is the head of social for Intuit. The best suggestions for content creators?

"Do work that you're proud of and have a little fun along the way."    Lauren Thomas, social media guru

Through LinkedIn, Lauren shares her tactics for hitting 100,000 followers on TikTok and getting the support of leadership for social strategies, and coming up with new social strategies.

Christopher Tompkins

Christopher Tompkins is the CEO and the head strategist at The Go! Agency, a social media marketing company. Apart from sharing his opinions on the direction of social media marketing via LinkedIn and Twitter He also hosts the podcast The Bulletproof Marketing, where he frequently interviews marketing and growth experts.

Christopher is particularly bullish on the potential of video for social media marketing, telling Forbes:

"If you look at the latest developments in digital (social, paid, email) be aware of the level of change you're watching on each channel. You will be amazed at how widespread this is in comparison to before...My recommendation is to step outside of your comfort zone and start using video soon."

SEO and web design experts to watch

Andy Crestodina

Andy Crestodina is co-founder, the chief marketing officer of Orbit Media Studios Web Design and development company. His team is determined to help clients design effective, interactive sites that boost sales. Naturally Andy is the one who has it. Andy an important part of creating story-driven websites is strategically using videos. According to him, TechSmith:

"In studies, we find that faces of people are magnetized and that we are compelled to look at them and pay attention to them. Therefore, video offers a significant benefit over podcasts and blogs for connections."  Tweet

Connect with Andy on LinkedIn and Twitter to get tactical and expert advice regarding SEO, analytics, and website development.

Oli Gardner

Oli Gardner is the CEO of Be The Keynote A company that helps people become more effective communicators. Oli has also founded Unbounce, a no-code landing page platform.

Oli's interests in marketing tools and communications are evident in the content of his tweets as well as LinkedIn posts, where he frequently offers tips on becoming a better virtual communicator -- whether on webcasts, landing pages or videos on social media.

Neil Patel

Neil Patel is one of the biggest names in SEO and digital marketing, and rightfully so. Every couple of days, he shares new tips for marketing through YouTube with short, less than five minutes videos. He tackles the subject of digital marketing broadly, sharing advice about how to be ranked on Google and how to spot patterns before they become too well-known, and how to automate your marketing.

Together with Eric Siu, a founder, investor, as well as advisor Neil is also the host of the show Marketing School.

Apart from his podcast and YouTube channel You can also follow Neil as well on Instagram and LinkedIn..

Marketing strategists doin' cool stuff

Amrita Mathur

Amrita Mathur is the Vice Director of marketing at Superside, a popular design firm. Through LinkedIn as well as Twitter, she frequently explores the way she approaches marketing as well as what's happening behind the scenes at Superside.

The posts of Amrita are honest and truthful, and after readingthem, it's easy to feel like you're experimenting alongside Superside. Superside team. In February, for instance, Amrita shared on LinkedIn the fact that her team and she were investing into "a lot of moonshots" since, she explained:

"I'm calling this COMO. Much like FOMO, COMO is the price of not being able to participate, and we'll be investing in areas we believe to be where COMO is high." COMO is extremely high."

Just a few months later, she shared some of the results of those investments, like the risk of investing in video -- and how developing a dynamic, person-centered ad increased their link click-through-rate by 48%, reduced the cost per click by 62% and cut their cost-per-thousand to 30 percent.

Dylan Kohlstadt

Dylan Kohlstadt is the CEO and founder of Shift ONE, a B2B digital marketing agency. A lot of his posts are on how marketers can move forward by providing benefits to their communities. As Dylan tells Peer to Peer Marketing:

"I consider that one of the biggest field in digital marketing currently to explore is market research in community. Find out ways to develop a physical and a digital community that you can provide value, and also where you build loyal and passionate followers, who also happen to buy from you too."

There are many ways to connect with Dylan on twitter, YouTube as well as LinkedIn. It is also possible to follow her show, The Dylan Kohlstadt Show available on Spotify or Apple Podcasts.

Rand Fishkin

Rand Fishkin is co-founder and CEO of SparkToro which is an tools for conducting research on audiences that help brands better understand their customers. Fishkin is widely known on Twitter for helping followers understand how to better make use of data and research in order in order to optimize their marketing strategies.

While Rand is a proponent of the application of data and research on customers across all types of marketing He's witnessed firsthand the effectiveness of video marketing:

"Video is a powerful medium with distinctive capabilities. One that I've discovered is the memorability of video and its ability to make a lasting impression that stays with an individual is unparalleled."    Rand Fishkin

Rand is also available on LinkedIn. Rand via LinkedIn.

Find (and remain) inspired