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Customers who are considering buying goods or services through their online shopping cart abandon a site and do not checkout. The term is used to refer to the phrase "abandoned cart" or "abandoned checkout." The research shows that customers abandon carts at 84% of times on mobile devices, while 70% of carts are abandoned are abandoned on desktop computers.

You can recover certain sales that were lost through sending out cart recovery emails. This is a follow-up email which is automatically sent to clients within 24 hours of leaving their shopping carts. This way you'll stay in touch, even after the items you've purchased and your store were abandoned are still present in the minds of shoppers.

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