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People who want to purchase products or services through their online shopping cart, and then quit a site and do not check out. This is also known in the terms of an "abandoned cart" or "abandoned checkout." Studies show that customers are able to abandon 84% carts using mobile devices, as well as 72% of carts placed on PCs.

There is a chance to recover some of the lost sales by sending them Cart reminder email. It is a kind of follow-up email which you automatically send to clients within 24 hours after they have abandoned their carts. This way, you can remain in contact even when your shop and abandoned items are still present in the minds of customers.

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