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Prospective customers frequently add items or services into their online shopping cart before leaving a site without checking out. This is also known in the context of an "abandoned cart" or "abandoned checkout." Studies show that customers abandon 84% of carts on mobile devices and 72% of carts on desktop computers.

It is possible to recover certain sales that you lost through sending out cart refund emails. The email is a follow-up which is automatically sent to your clients within 24 hours after they have abandoned their cart. In this way, you'll be able to stay in touch while your store and the products that were abandoned are present in the minds of shoppers.