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The phrase "entrepreneur" was used to invoke pictures of the traditional small proprietors, working for themselves at brick-and-mortar shops or the inventors of revolutionary and innovative ideas. Nowadays, with millennials as well as Gen Z leading the charge entrepreneurs are a wide variety of people, from an influencer in the field of lifestyle making profits through affiliate programs on social media marketing, or the co-founders of a virtual finance clinic.
Businesses that were innovative and creative grew during the COVID-19 outbreak, some out of necessity and some due to the opportunity that was that were presented by countless hours spent in the comfort of their homes. The proliferation of creators using social media has transformed the nature of the business world as we know it. Its most popular report 2023 Outlook: The Future of the Creator Class and Entrepreneurship, provides exclusive insights into the consumer sentiment about the creator economy and insight into the methods entrepreneurs can use creator strategies to expand their business empires in 2023.
What exactly is the term "entrepreneur?
Traditional entrepreneurs embark on their business journey with the intention of entering into the business world. Many of them already have a plan of action regarding their venture. They keep an eye on the latest trends in business and identify when the time is right to turn their dream into full-time job.
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