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The term "entrepreneur" is often used to create images of traditional small business owners, self-employed at brick-and-mortar stores or inventors of new, world-changing ideas. Nowadays, with millennials as well as Gen Z leading the charge entrepreneurs could be any one of the following: including the lifestyle blogger earning income through social media affiliate marketing to the co-founders of a virtual personal financial clinic.

The number of new ventures in business grew during the COVID-19 epidemic and others were born because of necessity and some out of the opportunity presented with the many hours of being in the comfort of their homes. The exponential growth of creators across social media has reshaped business as we have known it.  Its most popular report 2023 Outlook: Entrepreneurship and the Creation Class provides exclusive insights into consumer sentiment about the economy of creators and provides the inside scoop on the ways that entrepreneurs can utilize creator strategies to expand their businesses in 2023.

What is the term "entrepreneur?

Traditional entrepreneurs begin their journey with the intent to enter the world of business. They often already have a business plan ready for their entrepreneurial venture and keep an eye on emerging trends in business to determine when it is time to transform their dream into full-time working.