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The newsletter is a great way to boost traffic to your website because it alerts your subscribers that new content exists and then directs them to your blog to read it. Since your email subscribers have to join your mailing list, they will constitute the most loyal segment of your audience which means they are more likely to be drawn to your newsletter and blog post content.

Read on for guidelines that will help you build your list of subscribers, create an appealing newsletter and measure the effectiveness of your initiatives.