Logo

Illustration and tattoo artist from Hamburg. Ines Hassler, also known by the name of Frau Ines, thrives on creative variety, courage as well as her own local artist community.

"Creative exchange, contacts as well as the social aspect of the scene are extremely important to me and have had a profound impact on my career," says Ines. That scene that is in Hamburg includes creative projects run by Ines along with the local artist's group: Hey Du the art shop and Ines's tattoo studio, and Live Art Club and Live Art Club, which offer "cheerful fresh, cheerful" drawing classes. "I could not be where I am today if I weren't open to the opportunities that Hamburg as well as the community has to offer me over the last few years," Ines says.

A prolific artist since at a very young age Ines studied a variety of creative professions during her time at school before settling upon what seemed to be the right choice: design. "But after just a couple of years of agency experience," she says, "I realized the fact that I was much more attached to what I did outside of my work hours , and not so much with large brands and clients. So at some point I just had the courage to establish my own company working full-time as an artist."

Learn more about the way Ines is able to balance her diverse projects, how the feedback of customers affects her design choices, and what she uses to communicate her personal brand.

Using creative variety as a motivator

"The diversification of my day-to-day life keeps me creative and active," she says. "The worst thing for me would be to do exactly the same thing over and over again. I like changing between tasks, working with various people, and achieving common goals. Therefore, my work seems like a pastime."

"But obviously, it's sometimes difficult," she acknowledges, "especially in times of pandemic or when several deadlines from different parties come together. This can be really stressful and sometimes too much. This is where it's my responsibility to strike the right balance."

"In the end the sense of self-realization is always the dominant factor," Ines adds. "Sometimes it's still crazy that I could call the way I do a job. For me, it's more than only a job, it's passion."