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UGC is a type of user-generated material (UGC) helps brands increase the authenticity of consumer participation marketing. The UGC was not developed through an agency or in-house creative team, UGC is an natural and authentic endorsement from someone who is loved by family and friends. If properly executed, UGC marketing strategies can assist in acquiring new customers, improve relations with current customers in the company, and increase the amount of engagement and visibility for your company's brand.

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