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Social commerce is a crucial method to connect with customers who are in the same place and ensure that loyal customers are content. On social media platforms--such as Facebook and Instagram, TikTok, and Pinterest--users can browse brands or categories and, with only a couple of clicks, they can make an order without having to leave the app.

There's an enormous amount of potential revenue available here: The 2024 world-wide revenue of approximately 700 billion U.S. dollars were made through the use of social commerce.

In the next section, we'll take you through what social commerce actually is and how it differs from other buying categories like traditional ecommerce or social selling, along with some of the benefits as well as tips for newbies.