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UGC is a type of content that is created by the users. (UGC) helps brands by changing customer engagement into real marketing. Instead of being developed by an agency or an internal team composed of artists, UGC is an organic, unfiltered, word-of-mouth endorsement from a friend who is trusted. If executed correctly, UGC marketing strategies can help you attract new customers, improve relations with customers already in the business, as well as increase the engagement and visibility of your company.

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