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The ability to attract customers in your local area is key in generating sales for an owner of a small-scale business. It is crucial to adopt a strategic approach to get noticed by local customers who are searching for your business on the internet.

Local SEO (search engine optimization) comes into play. Local SEO aims to make your business more visible in the local results of searches. In the event that potential customers within your region search for items or services that you provide you offer, your company is featured in the search results. This helps to outshine competitors and bring greater foot traffic.