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Most shoppers are multichannel consumers, meaning they regularly use several platforms. Studies show that anywhere from 42 percent up to 73 percent of consumers use multiple channels during their shopping journey. This shows the necessity for a multichannel sales strategy.

When you sell on multiple platforms, you will be able to connect with clients wherever they go, whether through social media, online platforms or even in stores. No matter the size of your business it will enable you to increase your reach and maximize your profits.

In this post we'll discuss what multichannel selling is and which channels are appropriate for your business and the best way to begin your multichannel selling strategy.