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Every artist deserves an online presence that represents the vision and beauty of their art. Ceramic artist from Vermont Brielle Macbeth Rovito set up her own website and online shop Dust and Form her first thought was that she required an online e-commerce platform that would give her complete control over how she displayed and sold her sculptured works.

"I have explored different hosting platforms" Brielle told , "and, every time, woos me again--both in ease of use and in the built-in tools which help me to seamlessly convey my entire concept of Dust as well as Form."

Learn more about how Brielle has brought her business in ceramics to life through an online website that showcases her own design vision. It also keeps her store online running efficiently.

Translate your artistic vision into an online store

In the year 2019 Brielle was ready to redesign and launch her store online "with a new body of work that, at the time was very intimate and intimate."

"I wanted to share this work outside of the scope I had, but with a manner that was connected to the essence of my work," Brielle told . "By the creation of an online catalog that made it easier to purchase as well as communication between those purchasing."

Her online store's creation the platform has allowed Brielle maintain control over her ideas of Dust and Form. Crucially, that includes the way her art is displayed and sold. The philosophy behind her web design can be summarized as "simplicity, but not simple."

It is important to prioritize high quality images for your website.

What's the key element to making a website that can bring any artist's work to existence?

"Imagery," Brielle says. "It's really all about imagery."

That's the route Brielle took when building Dust and Form. "If it's possible, hire other to help you," she says. "I discovered that having strong people around me has been vital to get real feedback and assistance when it comes to how my business translates online."

The "design and overall essence" of Brielle's site was brought to life by "the extraordinary creatives from Bodega Ltd., and the photographers and stylists I was able to work with , who gave such a vibrant the life of my designs."

"The natural and unhindered surfaces of my ceramics are an integral component of the soft, peaceful designs I strive to make," says Brielle. That same unhindered artistic vision is evident in the overall design and design of her website.