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Ever feel like that you're throwing darts into the darkness with your marketing efforts you're making? This feeling is common among business owners, especially those who operate their businesses on their own or with an organization of a smaller number. It is crucial to shed the light about who your clients are and the best way to connect with them is knowing who they truly are.

What exactly are buyer personas and how can they supercharge your marketing? This is a commonly-missed method of marketing and find out how you can create and apply buyer personas efficiently.

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