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Rio Newton has offered skincare advice in her writing work for many years. "The beauty industry--but specifically, the skin care industry is oversaturated, it can be overwhelming for people who don't have a lot of experience in this field to sort through," she says. "I enjoyed every moment of how fulfilling it was to be able to educate people and find products that are suitable for their needs."

In 2017, an event that went viral brought that message in front of a larger audience than ever before. She shared a rundown of her skincare routine after an acne flare-up that was painful, which passed through friends and friends, before eventually getting the pages of New York Magazine. Since the time, Rio has gone to esthetician school, launched a skincare consultancy and has published a work about the subject.

Learn more about how she started her consultancy to help her keep the business running efficiently and how authenticity is crucial to the way she speaks about skincare.

Moving from viral to business plan

Rio's viral skincare routine was a start, but making that moment an opportunity was a longer and more nervous journey.

"When I completed my an esthetician's school, I knew I wanted to start an organization which was more private and individualized," Rio says. "I was terrified to death and I'm sure that many people are in the beginning of new ventures."

"When I first started my journey, I was keen to make sure that I'd structured my meetings with the best way feasible, which is why I conducted an initial round of around 20 free consultations to relatives and friends before I launched and asked for their comments," she adds. "Because of this I was able to get rid of the wrinkles after I started getting my first paid customers. This was crucial, since it ensured that at the point I launched, I had so much training and was able to launch my company with plenty of trust."