Learn to master the art of event recap video
However, before you realize it, the weeks of planning are done in a flash In the average, companies need between 3 to 6 months to plan and advertise the event in a tiny virtual format. The creation of videos for event recaps is an effective way of ensuring that the content you created is available for a long time after your event is over.
Video recaps of events are ways to boost the visibility of your brand, encouraging the next event, as well as reaching a wider intended audience.
In this blog, we'll share the best practices, tips, as well as examples to help you create shareable event recap videos which not only aid participants remember what happened and also inspire people to register for your next event.
In this article
- What is an event recap video?
- What is the reason to you should create and distribute event recap videos?
- How do you create and distribute videos of event recaps
- Event recap video best practices
- The wrap-up
What is an event review video?
Videos of recaps of events are generally between one and three minutes in length. They're designed to give viewers the full picture of what the experience was.
These edited clips are then added to on-brand images, and music to create a memorable snapshot of the event. Here's an example from 's event which was held in conjunction with The Vendry in Los Angeles.
How do you create and distribute recap videos?
Capturing videos for recaps helps marketers to capture the essence of events. Participants can relive the experience while those unable to attend could be motivated to join next time.
Videos of event recaps can also make the production budget of your event go higher, which means your event continues to entertain, educate, and delight following the closing curtain call.
Make sure you maximize your return on investment and produce evergreen Content
After weeks of meticulous plan, you'll want your event to be forgotten after the event is over. Videos that recap your event can increase your event's exposure and ensure it is at the forefront of your audience's mind.
These are also ways to reuse event videos into evergreen content and getting more value from your initial purchase. Use event recap videos to create web-based content, newsletters, and future promotional campaigns.
Maximize the impact of your event and increase the number of people who attend
By publishing event recap videos will reach a wider population of people who couldn't take part in your event. People who couldn't be there or weren't conscious of your event may still experience its highlights and gain an understanding of the value of it, and possibly get enticed to attend your next edition.
An increase in engagement can be the cause of conversions, such as subscribers, event registrations or sales.
Latha Youngren, Chief Marketing Officer of event managing software Tripleseat Latha Youngren, CMO of event management software Tripleseat the summary video from their annual conference EventCamp aids them with multiple digital marketing initiatives and in promotion of their corporate brand's culture.
"Beyond the recap content itself it also serves other reasons. We use it when promoting next year's EventCamp via emails, social media, blog posts, as well as paid-for video content. This is a fantastic way to show our customer care and our company's culture while applying for event awards."
Show the success of your celebration
Videos of recaps are visually representation of a great event. By showcasing attendee testimonials or positive comments, as well as the overall energy of the event, marketing professionals will be able to convince people that there is worth in the events they host. People who haven't attended previously get the chance to see what they've missed and unable to experience.
How to create and distribute video recaps of events
The secret to creating a memorable event recap video is all about the planning. Know what story you want to convey and how you will do it before beginning to create. Create a thought out distribution plan to are able to get it noticed by the right audience.
Plan your recap video before the event has wrapped up
Prior to your event, develop an outline of important moments that you would like to include in your recap video.
Latha of Tripleseat explains that the secret to an effective event recap video is plenty of preparation. Before the company's annual conference kicks off, they already have a clear vision for their post-video content.
"At Tripleseat, the planning starts much before EventCamp starts. We determine the kinds of images we'd like add to the film and the most inviting venues within the event with high-profile speakers, as well as attendee reactions" She says.
"We hire a local videographer and brief them about what they should film and the mood that the music will create, size of work and the deadline."
Choose your audience of choice and the key messages you want to convey
A recap of an event video made for past attendees may look different from one designed to convince future attendees to register. Before you begin filming your videographer, determine the purpose of your video and the audience it is intended for.
Is it the highlight reel or social proof? Or a teaser for next year, or something else? When you know exactly what purpose you intend to communicate with your recap video, it's much simpler to develop your storyline.
Nebojsa Savicic, the co-founder of the video automation software Simply, says the event recap should be able to make the audience feel as if they're there.
"You have to think of a strategy. Think about what you want viewers to learn from your video. Are they looking for the best of the occasion, the keynote speaker, or the action behind-the-scenes? When you've got a clear goal in mind, you can start mapping out your content for the video."
In order to assist those who attended your event in the past remember it, you may choose to include key insights as well as highlights of Q&As. However, a teaser to draw people back may feature more testimonials or footage of the overall energy of the event.
In this case, Snap uses their event recap videos to create excitement for their latest new feature launches.
Format it according to channel specs
How you format your video is contingent on the distribution channels that you use. So, think about the vertical or landscape orientations are best for your chosen platforms.
Create a distribution plan
The creation of a strategy for distribution can help to draw more attention to your film. Before you hit publish make a list of all your channels that you would like to make use of to market your recap video. Post it on those places where your target audience is most likely to be.
Today, 60% of marketers use social media for driving registrations to events. However, if the audience you want to reach is there it's worth posting your recap video.
Latha Youngren describes the process by which Tripleseat shares the video in several places to maximize its reach.
"We share our recap video email follow-ups to participants as well as publish it on multiple social media posts, ask employees to spread the word to their networks, and embed it in the recap blog post as well as on the EventCamp Website," she says. "We are also tagged participants and speakers in the video to make them aware of it and can send it out to their networks."
"We enhanced the video using keywords like 'marketing conference recap,' 'industry insights,' and 'networking success.' Then we transcribed the audio, designed an SEO-friendly landing page on our website and embedded the video alongside the blog's compelling post," she explains.
"Our video recap went viral, making waves in the world of marketing and drawing thousands of viewers. The video increased the visibility of our brand and established ourselves as a thought-leader and also brought leads." Maria Harutyunyan, co-founder & the Head of SEO at Loopex Digital
Timing is everything
The time you share your recap video is based on the goals you have set. If you want to engage with recent participants and remind them about important lessons and highlights, you'll want to publish your video shortly after the event so they can remember it.
If you want to increase sign-ups at the next event you'll be hosting in three months, then post videos in the days before the event.
Event recap video best practices
Are you ready to make an event recap video? Follow these three guidelines before getting to work.
- Short and sweet
Your video recap of the event provides an e-mail summary of that happened, not a blow-by-blow account of what happened.
Be mindful of your viewer's duration and their attention span. For instance, Nexus created a recap video of just two minutes that included views from the industry's thought leaders who were in attendance.
If you've got leftover footage, you can repurpose it for posts on social media or promotional videos to reduce your budget for production.
- Include social proof
Incorporating elements of social proof will help build brand credibility. If potential guests see positive experiences recent participants enjoyed and enjoyed, they are more likely to sign up to attend your next occasion.
Business community online, Tweak Your Biz, includes social evidence in their video recap by asking speakers and participants to write about the highlights of their experiences.
- Showcase big names
If you've hosted any famous brand names, thought-leaders in the industry or influential people, you should feature their names in your articles. It's a kind of social currency which could convince other people to subscribe to the next issue.
Additionally, when you include these individuals or their brands in your content you share, they might share your video to their friends, expanding your reach.
As an example, the artistic festival SXSW includes well-known actors and TV personalities like Robert Downey Jr, Elizabeth Olsen and Eva Longoria in their daily events.
FAQs about event recap videos 1. What is the length of an event recap video be?
A recap of events should be in the range of one to three minutes. It must be similar as a highlight reel rather than a full-feature movie. 2. What are the benefits of videos that recap?
Videos of event recaps have many key benefits including:
- Increase the visibility of your event
- Enhance the value of your event
- Encourage the future participants to sign up
- Establish trust with your public
The wrap up
Event recap videos can help those who weren't there feel like they were part of the event and encourage attendees to join next time. They're also a way to keep your event content relevant to keep participants engaged long after the program has concluded.
From highlight reels to attendees' reviews, video recaps of events help broaden your event's reach. Follow these guidelines and ideas in mind to showcase your events' highlights, create social proof, and boost sign-ups.