It's it's a Parisian Classic: Now Online thanks to

Oct 13, 2022

In the 18th District of Paris is the Marche Saint-Pierre. It is renowned for its long heritage in French textiles, this is where important decision-making is taken during the coming seasons in the world of fashion , furniture, bedding, and so on. This is where tourists, locals and professional travellers alike come to check out the latest fashions and classics with a modern look. You can see the image of a renowned designer strolling the streets, while you mingle with hobbyists seeking the latest design.

Since the year 1990, it's in the vicinity of Tissus Lionel, a company created in 1990 by Houri Lionel specializing in wholesale and semi-wholesale fabric. Four stores which have been designated as French in store - all located within the St. Pierre market alone, Tissus Lionel is a prominent presence in Parisian textiles.

In the year 2017, Tissus Lionel sought to increase their reach in the textile industry by bringing their retail services on the internet. Their growth today is evident with their partnerships such as Disneyland Paris, Lido de Paris, and the prestigious Opera National de Paris.

list of partners with logos

Not far from the historic St. Vincent de Paul cathedral and only a short distance from the Arc de Triomphe Then there's another of their physical locations the first of their stores which specialize in the selling of hobbyist fabrics for art as well as entertainment.

Make sales to Paris as well as beyond. increasing revenues through ecommerce

Tissus Lionel depended on their renowned word-of-mouth reputation and in-person sales for over 20 years. The company was founded in 2012 and launched an HTML-based website which was easy to navigate. The website was updated in 2016 so that customers could review the catalog online and place in phone orders.

The goal was to become the best supplier of high-quality fabrics online for an affordable price. They collaborated with an agency for the creation of an e-commerce platform that is fully functional, and launched with over 800 fabric items.

Then, shortly following, they joined forces with renowned artist Julien Gerardin to build something that could keep up with the constantly evolving world of e-commerce and grow to accommodate the growth of Tissus Lionel as well as its plans for the future.

The final product was TissusLionel.com An extremely responsive eCommerce website which can satisfy demands of individuals as well as professional customers.

On this site and in the shops they offer they have wholesale fabrics ranging from jersey and cotton to leather, felt and water-proof options and other options that span a variety of costs and styles.

dropdown menu with a variety of category links

Overall, Tissus Lionel now lists over 4500 SKUs in their site.

Picking on an online platform

Tissus Lionel invested a great deal of attention and time into picking the right e-commerce site. They compared a range of different Content Management Systems (CMSs) before making an informed choice.

The platform has a worldwide reputation. The platform was needed to support their current firm and give them the ability to grow. With over a thousand SKUs and merchandise this website had to be built upon an existing foundation that could serve as the basis for designers.

mockup of the Tissus Lionel site

Using the right equipment

The extensions are a crucial element for the users , Tissus Lionel uses several on their website. For payment, they use Viva Wallet which is a well-known payment service that caters to European merchants in addition to PayPal.

Additionally, they make use of Cubyn for managing logistical management. However, an API integration that is specific to Cubyn is needed.

Viva Wallet

Viva Wallet solves these issues and is the reason why retailers appreciate it as a valuable.

Tissus Lionel discovered Viva Wallet through the recommendation by a merchant in the area - an indication of the quality and usefulness of the solution. Tissus Lionel now cites this as one of the best instruments.

Outside of the personal advice, Tissus Lionel chose to sign up to Viva Wallet because of the many payment methods available and the possibility of connecting the system of payment online to physical stores.

On their retail outlets, Tissus Lionel enjoys new technology for payment terminals. On their website, Tissus Lionel is thrilled to take payments direct from their order page.

"The Viva Wallet implementation was ultra-fast," says Tissus Lionel Web Ecommerce Project Manager, Gerardin Julien. "Our conversion rate increased by over 2% and the funnel we used to convert reduced by just one step."

Tissus Lionel says they haven't had any problems in the past since they started of Viva Wallet. Julien says that "the setting up process is one of the easiest that we've encountered when compared with other payment options such as Stripe, PayBox, and PayPal."

They're thrilled to be associated with

The requirements of Tissus Lionel for quality is a key element in their continued expansion. The website they have is no different. In the announcement on their site, they walk viewers through the latest advancements that they're most proud of.

This includes one-click registration via users' already existing Facebook and Google profiles, as well as more secure security measures, including order tracking and wishlist functions and the option of asking for samples Local delivery with no cost, and more.

Software such as Viva Wallet make financial management more efficient for staff, while also offering users an easy experience. It results in the efficiency of the process and a higher efficiency of conversion.

The vacation to Paris may not be within your immediate plans, however you can make it happen with Tissus Lionel Tissus Lionel, the Tissus Lionel online store developed using WordPress it's possible to connect to one of the largest global textile companies from the comfort of your own home.

You can check out their website in action visit TissusLionel.com.

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