Inspirational A Brand without A Doubt in Ajibade's Ajibade

Oct 15, 2023

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Oluwatosin "OloriSuperGal" Ajibade was the founder of one of the top-rated sites for entertainment and lifestyle OloriSuperGal.com. Being among the early pioneers of social media in Nigeria, Nigerian market, she was the first to use social media in order to market her brand. She also founded Media Exposure, a digital marketing department which makes up an integral part of Olori SuperGal Limited. With the help of the OSG and with the OSG brand name, Tosin was the most recent advocate for OSG's New Media Conference (NMC) every year. The conference gathers all of the major players who strive to raise the quality of advertising and marketing within the Nigerian online and digital media sector.

We had a conversation with Tosin to find out more about the process she used to establish her OloriSuperGal brand as well as how she persuaded her followers to follow her for lengthy durations of time.

   We'd love to hear more details about Olorisupergal.com. What's the story behind this?

Olorisupergal.com is a site that is dedicated to educating the general populace about the importance of entertainment and lifestyle. It was created by Oluwatosin Adibade. The initial time the site first went live was in 2010.

   How did you get to establishing your business online in the process of being an entrepreneur? Do you believe that you'd like to be partner in your business?

My journey started in 2008 when I joined Facebook and began my journey with Facebook. I'd never thought of being an entrepreneur before it due to my busy work schedule. Social media marketing was easy because I comprehended how to do it and the type of content people are looking for. Over time, I was able to understand how to use different platforms, and began developing my audience. My initial venture on the internet was run from a cell phone. I made some gains before it became a real business with each employee joining my venture. The adventure has been fun!

We'd love to know the most challenging situations you've had to face while travelling. How did you manage to overcome this challenging phase?

In the times that I've lived in, I've encountered challenging situations with this subject. The one thing I'm able of saying without hesitation is that difficulties typically occur when you're not properly prepared. When you're faced with the issues listed above, you'll be confronted with many different aspects that need to be considered. What you do with your problems that you'll face will affect your results. One of the most memorable experiences I've had was when my Instagram account was compromised by hackers in the year 2017. It was a task for our users that we were asked to finish, however we were unable to gain login to the accounts because hackers. I was frightened for a period of time, but was not sure of how to tackle it. Then I contacted Facebook to seek help. It was solved in under two days. The issue was also with our website as well with our Twitter and Facebook pages. But, these issues will be addressed. We've been working for many. duration, and the shift is usually focused on issues and how about how to handle them instead of planning how to deal with issues.

   Have you done something that you regret not doing? Did you not perform better or more quickly at work? Are you able to offer advice to females from different races that may be suffering from the same issues?

The thing that I'm not happy about is the fact that I've didn't have the correct solution in place since I was unaware of my capabilities could have for a number of years. It started as a hobby that I enjoyed. It was an entirely distinct concept then, and it's now a real enterprise with potential for earning income. One thing I tried to master at first was to create the organization of my business that's one of the areas that haven't been done.

If you're a woman from another race that wants to pursue entrepreneurship, it's vital to be determined and fervent in order to be able to commit which can result in a profit. You shouldn't be merely following the same guidelines as everyone else. What differentiates you from another group of people is the worth you bring for your employers. Your value, the capacity to solve problems as well as your determination to earn money.

   Have you had any issues in your professional life because you're a female with dark hair? Are there any challenges that you would love to pass on to others? Do you have any golden motivational/inspirational nuggets that you would share to your younger self?

The company was difficult. One thing I'd advise to consider is believing that you're an excellent individual. Everyone feels that they're not qualified or suitable for certain jobs. But the reality is much more. If you're certain that you're an expert, and are confident of your abilities then you'll have the ability to overcome any obstacles. What's kept me going over the years is the belief that anything is doable, and feasible. I've had many highs but even people saying"NO" to me. All I'm left with is me and my goals. If you're certain you've got particular talents, the only that you'll have to display your abilities is on a stage. Show them off by demonstrating the top that you are able to do!

At what point did you begin to realize that Social Media was an integral part of the brand you've developed?

It was obvious the social web was an important part of my firm or brand in 2012. I made the decision to take this issue serious and created my personal brand, as well as the business's. It required lots of time, effort and determination to develop the brands. It's impossible to create an image without keeping the company that is dependent on social media.

   Do you have two instances which saved you from the simple risk of charging influencers for their web-based services? Are you finding the process in the beginning difficult? Are you worried regarding making payments?

What I've learned from working with brands through influencers' assistance via the web is it is important to establish confidence, trust and be aware of the business's goals and mission. Brands can be gratified with an understanding of their clients and know their needs and wants. It was not easy to get started in the beginning because I wasn't sure of the type of work I was putting myself in. I worked to run my own company part-time. It was at first that I wasn't convinced regarding this, but it soon came to light that it was my responsibility to complete.

   It's amazing! The reason you chose to publish your entire manuscript? Are you able to offer some advice for those who are considering the idea of publishing an ebook?

My debut novel came out in the year 2000. It was titled Olorisupergal A trip through the journey of Social Misfit and eventually Social Media Hero. The book was designed in order to assist entrepreneurs like myself make cash by transferring their energy to. Nowadays, the world of social media has changed. My book was written to share my personal experiences along with how I began my career in 2008 and how my profession evolved into what I am today. The aim of this book is to share my personal story and inspire others. The book is available on Amazon or the my kindle!

 What do you think regarding sharing your passion or personal experience with your organization via Social Media?

It's great fun to work on this project because it's my to create and I'm fascinated by this whole experience.

   Are you able to describe the way in which someone can focus their attention on their work? Do you have any advice or suggestions you'd like to share to help make one shine on the web?

There is a myriad of methods for people to create their own niche market by engaging in social media. There's a general consensus that influencer marketing can be a great alternative when it comes to internet-based advertising.

Many businesses around the world have embraced Influencer Marketing by collaborating with powerful people to sell their merchandise. If you've thought about becoming an influencer yourself Now is the perfect time to get started!

Below are a few ideas to develop a new niche you can follow through with proper steps

  1. Make a name to advertise your business If you've ever been worried with your company and instead made content to aid in the selling of your company It's now time to look at methods to create material that can provide people with an edge, and establish your own identity simultaneously.
  2. Create authentic stories Digital media has been built on the basis of telling stories. Indeed, the most successful advertising tools revolve around stories. If you're looking to build an audience to gain from it's important to write high-quality content.
  3. Make captivating web content A way to make certain that those who are reading your business acumen and the people that you'll draw will be interested in the message of your business is to write captivating content.
  4. Increase your visibility through videos Prior to engaging businesses regardless of size, it is crucial to ensure you have influence over your fans. Live streaming is accessible every week. You can also utilize your IGTV to stream more videos. YouTube is a great platform.

Influence can be defined as an ability to influence your audience to act by communicating your thoughts and opinions. If you're seeking to expand the number of followers you have, it's time to offer ideas on the best ways to do it in the areas you are expert in. Then, you can see how your followers respond to your suggestions.

It could take several months to get the interest of your followers and get people to take action. It's a big undertaking that must be taken seriously if you wish to become an expert in the field that you're in. It takes time to learn basic concepts before you can reap the rewards in influencing others. But, you can speed up your learning process by learning the appropriate list of abilities and tips.

   Do you have an interesting account of the process of creating an impressive team in your organization, Olorisupergal? Do you remember a specific moment that you decided to seek assistance?

This was my first time hiring employees on behalf of myself back in 2012 when I was the only employee in the office. The management of employees isn't an easy job and that's why I enlisted an HR agency to manage the job for us. It's not a simple task to oversee the employees manage you, and you must seek help when you require assistance!

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Do you want to connect with Tosin? Tosin is accessible through Olorisupergal.com and tosinajibade.com

Twitter: @TheTosinAjibade

Instagram: @thetosinajibade

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