Infuse humanity back into your marketing with personalized videos
If you think that video fuels growing your marketing and sales personalization is the next step Turbo-charged rocket fuel.
You can learn from 87% of those who have seen positive ROI by using video advertising including an increase in leads, traffic, as well as brand recognition. In terms of personalization, 81% also report that customized videos are increasing their sales.
Indeed, individuals tend to be 13% more likely to retain a message packaged in the form of a video email than a text-based send.
If you're thinking of making use of video customization to boost your earnings, we'll help you get there in this guide. The guide will also highlight the advantages of creating custom videos, and give you strategies for creating videos that generate ROI.
Top 4 benefits of videos personalization
Marketing that is human-centered
Sending personalized videos is an effective strategy to stand out in a noisy world of marketing and sales.
Think of it, really. Do you think a short video with a thumbnail of a smiling face -- waving hello -- grab your attention better or a boring one that is text-based and appears to suggest that the sender distributed it in mass to all who is on their outreach list? If you were paying attention, then the video would you not?
In fact, video personalization is not just a way to draw attention, but it also allows you to show your personality in order to build trust with potential clients.
The numbers support this, as 70% of sales reps who use customized video for outreach report an increase in their responses rates.
Time savings for all
The preparation for meetings, the creation of appealing presentation slides, as well as making time to schedule demonstrations of products all require lots of time.
When you've mastered the art of the art of video prospecting the process, you'll be able to quickly create personal videos, which will help you save time and your viewer's time.
Internally, recorded videos are super helpful for fighting the case of this-meeting-could-have-been-an-email minus the boring part of having to write and read long emails.
Externally, personalized videos are amazing for efficiently (and humanly) making new suggestions as well as prospecting more effectively, and helping to educate new customers and customers about your products.
It supports your ABM strategy
Marketing based on accounts involves targeting selected firms with customized content designed to keep them in the loop and help them move along the sales funnel.
The key to nailing the ABM strategy, however? Personalized content that answers the particular questions that your target customers have.
Thankfully, customized video content is the best form to build these crucial account types.
One, personalization stands out in a sea of written material, and will help you gain a client's attention without taking up a ton of their time.
And two, because personalized videos have a range of uses, it is possible to make use of them throughout the sales or sales funnel. For example, use video personalization to share introduction messages, respond to inquiries from customers and establish relationships with folks at target accounts.
It makes work simpler
Lastly, customized video helps overcome misunderstandings and confusions caused by poorly written or rushed briefs create.
Sometimes, in spite of our efforts to remain in touch, we forget that everybody has different styles of working and communicating.
In addition, you can automatically generate your video's transcript for a written record of the video's message. This makes the entire dialogue searchable using CTRL-F capable as well as easy to reference in the future.
9 tips that will help you create a personalized video
Are you convinced that it is time to begin making personalized videos to help with prospecting, pitching, partnering up with others, assigning jobs, and much more? Begin by creating. We'll be honest when we say recording your own video is simple.
The tips we've gathered and video personalization software to help you get started- let's kick off with the tips below:
1. Draft up an informal script that will help you stay on the right track
It's not necessary to have detailed plans but you don't need a detailed one. Simply create a bullet list of what to cover on a piece of paper and you're set. Use this list when you create your video so that the message stays focused on the right topics and you won't miss anything.
2. Keep it short and simple
Video that is long, lengthy and boring fails fast and hard. Simple, straightforward videos work better in keeping people's attention. Actually, more than 60 percent of people will continue watching videos for sales until end if it's shorter than 60 minutes.
The act of writing your video will remind you to use simple language and stick to your message, which, in turn, ensures the video will be brief.
Three more helpful tips to apply today are:
- Speak to your camera as you would talk to a person! Just because you're creating an advertising video does not necessarily mean that you have to employ fancy words to make your voice sound professional.
- Be authentic. Your authentic self! Potential employers and coworkers appreciate sharing your authentic self on video. They don't want an edited video, therefore it's fine if your perfectly perfect video does have a small slip up -It's just human after all.
3. Don't settle with the first shot
If this is your first time using video prospects, we recommend starting with some preliminary work by recording the video at least a few times prior to completing the first time.
The reason? Each time you record a version, you'll learn new things such as:
- Your delivery style
- Enhancing the audio and lighting
You'll also find yourself coming up with ways to showcase your character and connect better with your viewer.
4. Be sure to add your face
The reason: showing your face is the strongest method to engage with the people you want to reach. It's step one to personalizing prospecting videos and is a guaranteed way to build your account's' trust.
When it comes to marketing videos, showing your face is beneficial for more than just gaining trust -- it helps build brand familiarity. The explainer video for SparkToro that he publishes on social networks, such as, for example, aid in branding recognition, in addition to product education and connecting with the viewers.
5. Pepper in your personality
Speaking naturally and being yourself are the main tips to follow on this page. However, there are other ways to showcase your character too. Examples:
- Make an "uniquely-you" video recording workspace. While keeping the background clear, add in items that define you. For example, add books, if you're an avid reader (they're excellent for starting conversations also!) and antique showpieces if you love those. The wall decor can show what you like.
- Include a defining piece of clothing to your collection. This could be anything from a specific-colored scarf to wearing a t-shirt that features your company's logo or even wearing a cap on all your videos.
All these tips not only highlight your persona and build the brand's reputation too.
6. Research prospects to correctly personalize your outreach video
Personalization can be restricted to a person's name. But it's more than this. If you would like to create a memorable impression on viewers and generate positive outcomes through video marketing You must personalize your video in the best method.
What can you do to take your personalization and take it to the next step?
Through researching your potential customer's problem. Doing so helps you make a video which addresses the person's particular problem by offering them a solution they actually require. It also ensures favorable responses.
7. You should include a concise recap of the event or a summary of what you'll be covering.
Based on the audience the video will be aimed at and how long depending on the audience, putting up a text-based slide featuring what you'll talk about or have talked about in the past can help.
When making internal videos, we recommend including a slide that highlights what you'll discuss during the video. Bring it up in the course of your talk about what you'll share during the video.
For external videos like sales pitches, include a recap or summary slide sharing how your tool can assist the viewers. It should be placed before the call-to action (CTA).
8. Go the extra mile through interactivity
A video that uses these options like hotspots and overlays, time triggers and branches that encourage viewers to take part in the content.
Take a look:
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9. Offer the user a follow-up step (aka CTA). CTA)
It's also important to navigate your viewer on the next steps they need to follow after viewing your customized video.
In the case of outreach emails, this could include inviting recipients to respond to your email for a product demo. If you are sending marketing emails the CTA may be a small-scale conversion like subscribing to your newsletter, or inviting viewers to try the freemium version of your software.
As for internal team videos, you should make your message explicit. As an example, ask the viewer to review the outline and then get back you with any queries that they might have.
Start recording your own personalized videos today
To recap, personalized videos:
- Easy to make
- Increase speed and performance and also support the work of remote workers that are async
- They are a great method to make yourself stand out in a crowd