Increase the ROI of Your Email Marketing by using MailPoet

The benefits of email marketing

Based on HubSpot the majority of people check their emails daily. Email marketing is an effective and proven method that helps keep customers interested in your company's brand. Email marketing strategies are a great way to build brand awareness, drive the sales of new customers, create loyalty among your customers, and retain an impression of trust and credibility for your store.

It is also a great method to monitor your customers' desire to engage as time passes. It's:

• Measurable You can track metrics on your store dashboard with MailPoet.
• TestableDivide audiences into two segments and change one element of your email to see the most effective messaging.
• Cost-effective: Some providers, such as MailPoet will help you get started for free.
• Achievable Target: You can segment groups based on any of the factors accessible to you.
• It's almost universal Email is widely available and easily accessible. lots of people having their email (and their mobile phone) accessible whenever they need to.
• Temporary: Emails can be sent and received any time during the day and on very little notification.

How do I set up an email marketing strategy

1. Define your goals

In order to make your strategy effective, the goals for your email marketing strategy should be clear, specific and achievable. In other words, you must be aware of the exact goals you wish to achieve, the audience which your marketing strategy is likely to reach, and the way you'll measure performance and success.

2. Build your subscriber list

Encourage shoppers to sign up for marketing communications by offering a one-time discount or by letting them know what they'll receive as a reward for signing up including sales or promotional offers. Recurring customers could be encouraged by loyalty programs as well as relevant emails. When creating incentives for new subscribers make sure the offer is valuable for the consumer, attractive as well as exciting and you are able to deliver on what you promised.

3. Select an email provider that meets your needs

The majority of email service providers (ESPs) include an email builder to allow you to create stunning emails without the requirement of a developer. MailPoet makes it easier to create emails with WordPress template emails that offer a good starting from which you can customize for your shop. MailPoet's email editor uses a visual interface to assist you in selecting and apply your store's font, branding, colors as well as images into an in-house or templated layout.

4. Segment your audience

5. Choose your email marketing campaigns

What is an email marketing campaign? It is a sequence of emails on the same theme or occasioned by an moment. For example, you might mail a set of welcome emails once the shopper is subsequently enrolled as a subscriber. A marketing email campaign could be a short set of emails to promote an event or update to your shop. The majority of campaigns have a beginning and end date, except they're evergreen, in which case the campaign is the same, but the content of emails change as time passes.

6. Automate your emails

Automation can save lots of time using emails to keep in touch with customers. Additionally, it will allow you to add a a personalized touch to your interactions. You can, for instance, automate email sends for customers' birthdays, abandoned carts and notification of stock levels for your products or an entire email campaign. Automated marketing via email also guarantees that your customers hear from you on a consistent schedule and don't go in a long time between emails.

7. Measure your results and update your strategies

One of the great things with sending out emails is the amount of data that it can provide. For example, MailPoet's integration of details from your store along with your data on email to give you an extensive overview of the content your subscribers respond to. It is possible to measure the effectiveness of your campaigns by looking at open rates, click-through rates as well as sales attributions.

What is MailPoet?

MailPoet provides an email platform utilized by over 600,000 websites. With MailPoet you are able to design and distribute messages to your clients directly from your store's WordPress dashboard using a drag-and-drop visual editor. MailPoet integrates with Woo to leverage the store's information to create automated email campaigns that can help expand your business.

Through MailPoet, you can:

• Build and maintain the email lists.
• Create behavior and order-based segments and send them to the appropriate audience.
• Run email marketing campaigns.
• Personalize the transaction emails for your store.
• Automate your emails to drive higher sales.

MailPoet additionally offers extra features, like integrated analytics, which provide pertinent statistics such as email open rates or clicks as well as attributed sales, so you can keep improving your email marketing with each send.

Create your own email marketing plan with MailPoet

When you've installed and activated MailPoet on your site, it will guide you through the process and offer marketing tips to grow your business. If you want to take a deeper dive, MailPoet's documentation will provide the necessary information.