Interviews and news

Increase sales in eateries Using WordPress

Apr 22, 2023

Contents

     Reader Disclosure

You're incredible. Your restaurant's business has remained strong after the pandemic. Your strength has been demonstrated and you've showed shrewdness, resourcefulness and creativity when dealing with the business world. That's probably the reason why you're in this position!
   
    Costs are increasing and a slowing economy might force other entrepreneurs to put their heads out of the dirt. Yours, however, is unique. It is obvious that you must be agile and responsive to boost sales at your restaurant and keep business flourishing.

This guide will demonstrate how to set up your WordPress site to get orders from a non-third party platform. Then, you can get back full control over your online order.

We'll assist you in identifying the immense potential that your web presence and the community can bring to your company.

Learn ways to gain the maximum value out of your WordPress website and reap the benefits of the popularity of membership which is taking food and dining to the streets.

What are the tools you'll need

If your website serves as the platform to post your menu and also provide your contact info for reservations You're lacking in the work to accomplish. However, that's fine.

You only need a handful of plugins and integrations for transforming your WordPress site into an effective selling tool, and to compete against big chain retailers.

Best of all it's super easy with only a little of insider knowledge. It doesn't require a lot of technical skills to do this.

WordPress has created it simple for non-techies to run their online business. No programming necessary.

Here are the tools that you'll require:

  1. WordPress WordPress WordPress: the largest popular CMS to manage content (CMS) that manages around 810 million websites.
  2. Easy Affiliate It is the "all-in-one" affiliate-related program software that integrates together with WordPress

How to Increase Sales at Restaurants With WordPress

Step 1: Select Step 1: Choose a WordPress hosting provider and a theme.

If you don't have an WordPress website (sorry it's not possible, however the most popular platforms like Wix and SquareSpace do not have all the features you need) you'll need to pick a host.

After you've registered your domain you'll be required to choose a WordPress theme to design your restaurant.

Step 2. Install the Plugin

It is one of the most well-known WordPress membership and monetization plugin for the reason that it is. The ever-growing library of plugins and integrations make it extremely flexible and allows you to develop the best subscription service to your clients.

Follow these steps to learn how to set up WordPress.

You can do:

  • make money from an increasing trend within the food industry to offer subscription service that offer either the option of monthly or annual fees.
  • boost sales at restaurants through rewards programs to reward loyalty or discount offers for members. enhance sales at restaurants by offering loyalty bonuses or special discounts only for membersfor regular dining customers.
  • and create a community of loyal customers who are valued.

There are numerous chains across all sizes who use subscription-based services. We'll provide more details regarding how restaurants of all sizes are using their websites to create new membership services that are unique.

3. Step. Include WPCafe and the WooCommerce WordPress Plugins

It's been a long process to create your menu perfect, provide top-quality services and expand your customer base. So, why should the third party platforms charge outrageous fees as well as commissions?

DoorDash is charged a whopping 30 percent for their total marketing plan. However, even if you opt not to participate in the marketing of their company and instead pay their 15 percentdelivery fee, your business is still being marketed against the other competitors.

This means you can connect your clients with these apps from third parties. What's to say you're not going to lose out to the competitors paying for a priority marketing program?

Additionally, you're also in the midst of these platforms' changing terms and conditions.

With WPCafe it is easy to create your own menu, define your operating hours and the number of reservations available as well as cancellation policy, and many more.

By utilizing WPCafe and WooCommerce It is possible to remain completely independent and retain total controlover the activities of your business at half the price of hosted platforms.

Step 4. Upload Your Menu

You're now ready to create the menu items you'd like to add.

In WooCommerce In WooCommerce, under the category"Products", add the description. Add tags and categories such as for example, starter primary, main, soft drink, cocktail, vegetarian, gluten-free, etc.

Furthermore, you're given the ability to upload photos of your dishes so people are able to see the food they're eating.

5. Develop customer loyalty with a membership Program

Now that you have all the tools you need to run your business on the internet, and with no need for an outside platform. Now it's time to think outside the box and come up with ways to increase the customer loyalty.

An optimistic figure: a 5% growth in the number of customers who are loyal to you generates greater than 25% increase in profit.

It is important for you to encourage those customers who are already there to come back.

     Yet, loyalty to customers is at a low point.    

Costs are rising and changing how consumers think about the brands they love.

They're not happy with the data: More than three-quarters (30%) of respondents say price increases affect their trust with the brands they trust. In addition 22% of people believe that they're losing loyalty to brands has decreased.

The corporate world must discover ways to provide value (or at the very least, perceived value) to their customers. And membership programs are just the solution.

A membership program gives customers incentives to keep coming back for special offers as well as internet-based material. It is also possible to use the new site to upsell or cross-sell items and drink.

Watch out for helpful suggestions and examples of effective membership programs.

This type of arrangement provides an income that is reliable and steady, which makes the process of budgeting and planning more easy task.

Additionally, if you provide different levels of membership, members are able to upgrade their memberships as they are more involved in your establishment.

All is possible, and simple by.

Step 6: Create the Snowball Effect with Easy Affiliate

In the world of restaurant the aim of enhancing the satisfaction of customers has an added impact, increasing overall sales: it brings many more patrons in!

Food-related outings are an event which is a social event. Restaurants are not like the retail store, for instance. The majority of people seek out a premium dining establishment and enjoy the experiences with families, friends, and even with their loved ones.

That's why why customer loyalty is especially significantin the realm of dining. Maintain your customer's loyalty and you'll be able to see them bring numerous guests along with them. Be sure to ensure that your customers return and bring more guests along with them.

Look at this, there's an effect known as a snowball effect!

Membership programs may enhance the effect that snowballs have. It is possible to reward inviting relatives or friends into your establishment and encourage members to join your program too.

So you're not only making sure that customers return, but also as bringing new customers through the door.

Affili-what?

Affiliate programs allow you can earn a reward to promote your company's services to others. Every "affiliate" receives an individual URL to your website. When someone purchases or joins a club through their URL, you are able to offer them rewards!

Through Easy Affiliate, you'll be able to be rewarding your members for inviting their friends and family to become members. What do you need to do.

  1. Include the plugin called Easy Affiliate to your WordPress dashboard
  2. Within on the WordPress dashboard, go to Easy Affiliate > Settings.
  3. Click on the Affiliates tab.
  4. Where it states registration typeat at the top, it states Registration Type at the highest point,select private.
  5. Turn On Automatically Add Affiliates to ensure that new customers will automatically receive an affiliate link for your website.
  6. Select the Advanced tab.
  7. Modify the welcome emailto describe how it all functions to your customers.
  8. It is possible to select and alter to modify the Make Affiliate Sales emailto instantly send out an email that contains the example of an incentive voucher each time someone registers with their promo coupon.

Notice: Easy Affiliate is designed to provide affiliates with the opportunity to earn a cash-based commission for each purchase made through their own hyperlink. If you'd prefer to offer vouchers to your customers that can use at your establishment, be sure you change the settings and Ts&Cs to reflect this.

Tips to Reward Members and Increase Restaurant Sales

Incentivize frequent diners with special discount coupons

Be aware that when you keep your customers happy, you'll be saving on costs in the future.

If you're nervous about squeezing the margins of your business already squeezed, be sure to give discounts on food items that carry higher markups like beverages and appetizers.

Set minimum orders

There is the option of setting an order minimum (e.g. no cost drinks after paying $X for your primary) to ensure that you're getting the most benefit from the deal.

Do a members-only happy hour

In this case, you could offer exclusive only for members Happy Hour promotions to allow the sales to grow during slower period. Whatever is the most profitable for your company, while increasing the perceived value for your customers.

Comedy Central Season 6 Episode 9 GIF by Workaholics - Find & Share on GIPHY
Be sure to ensure that the house wins!

Be Strategic in Order to Increase Size

A restaurant's membership plan gives opportunities to increase sales and cross-sell or up-sell items.

The time is now to become strategically.

You should think about ways you could benefit from promotions in your membership programs to encourage customers to spend more.

Another common method is to utilize combos or packages offers. A patron who usually only has a main course as well as a soft drink for $20 may be attracted by a combination deal with wine and dessert for just $28.

It's possible to take data from a previous purchase by customers to customize offers depending on the items they've purchased in the past.

For example, if a customer is accustomed to having the same menu each time they come to you, offer them a discount on a wine that goes well with the meal. Give a discount for an expensive meal that has a similar taste profile.

It's possible to create your own new one with a more expensive order that they'll keep returning to.

Create a unique online hub

Membership programs aren't only about offers and discounts. It's also a place where your customers feel valued and as a member of a group that's special.

The installation setup process is easy and fast and bbPress provides you with an admin panel that is unified and allows you to easily handle and manage forums.

If customers get the most benefits from their membership, the longer they'll remain in your establishment. The benefits are shared by both of the parties.

5 examples of membership programs that can boost the sales of restaurants.

1. Drink Clubs

In light of the higher price markups, their low cost as well as the high value of their drinks can be a good choice to take advantage of membership offers and discounts.

Discount drinks for them and guess where they're planning to eat? at your establishment Of course.

Here are three instances of businesses that have developed their membership programs around alcohol:

Cooper's Hawk Wine Club

Cooper's Hawk restaurant offers monthly subscription to its wine group.

Members can bring home three bottles from the wine of the restaurant's "wine of the month" along with tasting notes as well as pairing recipe.

There are a variety of wine clubs which are red, white, sweet, or various wine clubs depending on your taste preferences. They can either have the wine at home alongside their meal or order their wine delivered.

Members also gain access to a variety of other discounts such as birthday gifts 10 percent off take-out in addition to catering and special discounts on wine tastings.

Cooper's Hawk also offers gift membership! It's a great choice to those who love wine in addition to corporate gifts. It's a fantastic way for establishments to increase their business and also introduce new customers to their establishment.

     Boris and Horton Coffee Club

East Village's only dog-friendly cafe offers a coffee subscription for a month.

The members get eight drinks per month (which can cost up to 40 dollars) only $25.

This program is especially suitable for independent, small companies that have a strong community such as B&H's pet-loving customers.

Panera Sip Club

Panera launched the $8.99/month unlimited coffee subscription in February of 2020 to massive satisfaction. In the following year, customer loyalty had eclipsed 40 million.

Three years later, Panera has extended its offer to include a range of hot and cold drinks.

Interview of Fast Casual, Panera's chief concept and brand chief Eduardo Luz, explains the advantages of their free model:

"Subscription services are table stakes across numerous other areas as well, and coffee was just one of the products we considered fitting in with that model for a more efficient and economical choice [...] and providing us with a continuous revenue stream."

2. Frequent Diner Member

Through this model of membership, customers are able to are charged a fee in exchange for discounts and offers. When more customers dine at your restaurant, the more they maximize their savings, in addition to the greater revenue you earn from them. All of us benefit!

Oprah Winfrey Car GIF - Find & Share on GIPHY
Everybody wins!

Blood & Sand

The St. Louis restaurant Blood & Sand customers are required to shell out just $15 in order for a variety of discounts, including:

  • 20% off their bill
  • 30% off wine in the car
  • Champagne and a meal are included.
  • A welcome bonus for members who join
  • Tables of preference
  • Midweek reservations with guaranteed bookings
  • Drinks are included every when you return 10 times.

3. An Exclusive VIP Experience

In this type of model, participants are charged to enjoy the status of VIP. The goal is not to create an experience for your customers, but more about providing them with an all-out, luxury, an experience that is VIP.

M Den

In London, Gaucho steakhouse and M restaurants in London have joined forces in the creation of M Den M Den, which is a private member's club that offers exclusive deals and invitations.

A year-long membership at any of the venues is PS1000 (about $1240) and includes VIP offers such as:

  • The invitation is to join an event called the "M refers to Monaco" Formula 1 Grand Prix weekend-long event.
  • A bottle of premium spirit they prefer.
  • Members only Lounge access to Events only once per year.
  • Reservations at guaranteed restaurants, as well as a VIP phone line.
  • The Members Lounge is open to up to 5 guests.
  • Four tickets for sporting events, in the VIP section with famous people.
  • Social gatherings every month.
  • Concierge services that can assist with accommodation, travel and other events.

Members can also access The Portal The Portal is A website that provides information of upcoming events and extra advantages.

4. Community-Supported Restaurant Memberships (CSR)

It's a fantastic solution for restaurants who are in the need of financing at the start. It operates on the as GoFundMe or Kickstarter However, for establishments.

Patrons who pay in advance cash out the same amount (or even) in services and food in time.

Your business will benefit by a quick infusion of capital that will help fund things like refurbishments or expansions. Your patrons benefit from greater ROI on their investment.

Lenoir

Austin-based Lenoir restaurant gives patrons the opportunity to join of their CSR.

They offer 3 different levels of investment

  • $1,000 will get you $1200 into their account for house.
  • The amount of $2000 will result in $2500 to the account of your house.
  • The amount of $5,000 will give the homeowner a credit on their home of $3,000, a special five-course dinner that is all inclusive for eight people in your home or at the dining area ($3,000 worth) Two complimentary knife sharpenings First access to the special events and first reservations.

5. Content Hub Membership

If your restaurant has solid image, but has traditional origins in its cuisine, then you've got the ideal recipe for creating an exciting website that provides members with content.

Create behind-the-scenes videos sharing methods for making food, stories about cooking and pairing suggestions.

      L'Oca d'Oro

The restaurant is located In Austin In Austin, the restaurant L'Oca D'Oro, is one of the restaurants that has received awards. A significant brand identity and strong relation to Italian dishes.

There are two kinds of subscription on their site. If you're someone who loves food you can pick Fiore's Regional Pasta Club, priced at $90 a month for those wanting to be Sommeliers are able to choose the Wine Share Club at $65/month.

Each month, those who are members of The Pasta Club not only receive the essential ingredients as well as essential pantry products However, they also get the chance to immerse themselves in Italian lifestyle.

Members are invited to join Chef Fiore Tedesco on a tour of the cities and countries which inspired his food, telling stories and sharing recipes as he goes.

L'Oca d'Oro combines subscription deals along with online content, creating a unique exclusive experience for the members.

These instances should inspire you to create a membership program that will keep you loyal, provide an income stream that is regular, as well as increase revenue.

Conclusion

We've shown you the process Now it's your turn!

It's crucial to setup your site to accept deliveries so that you're not in the hands of third-party platforms hosting your website. Take back control of your website by using WPCafe.

It's time to be creative! Take a look at the strategic membership plans will be the most effective for your restaurant and get your revenue up!

Here's a list of actions you can take to increase sales at your restaurant on your website:

  1. Choose the WordPress host and Theme.
  2. Set up the add-on.
  3.       Add WPCafe or WooCommerce plug-ins.
  4. Menu download.
  5.  Increase customer loyalty by implementing an active membership program.
  6. You can get the snowball effect by using The Simple Affiliate.

Have you discovered any interesting restaurant membership programs? Are you able to offer suggestions about how you can increase sales at restaurants that use WordPress? Please share them with us in our comment box below.

cta character

Get Today!

Revenues for your restaurant can be increased by hosting your own membership programs.

Article was posted on here