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How to write an effective Course Description that sells (with examples) -

Oct 28, 2022

 Updated: 28 October 2022

A course description is among the most crucial aspects will be addressed in the beginning of your online course. It's what potential students will read before making a decision on the purchase of the course online.

This is a way to introduce yourself and your online course, therefore you must make sure you are putting your best foot forward. In this article, we'll be providing information on the importance of course descriptions and how you can craft one to support your product.

Here's a short overview of the topics we will be covering:

What is a Course Description?

A course description is an overview of the subject you are teaching, its information, and the learning objectives. Potential learners will read your outline of the course, and then make an assessment as to whether it is the best course for them. A description of the course should not be no longer than one hundred words and be written in clear, focused words.

The Reasons Why You Should write a good course description?

Imagine a description of your course as a small advertisement for the product you offer. A well-written course description will mean that many potential students are attracted to the course. What exactly does a "good" descriptions of your course refer to?

A good course description is informative.

Just like an effective ad or commercial, a well-written course description will grab the attention of your reader. Be sure to avoid boring or monotonous words. If someone who is a prospective student becomes disinterested while reading your details of your course, they'll think that your content is going to not be interesting.

An excellent course description will be complete.

Your outline should give prospective students a clear understanding of the expectations when they enroll in your course. You will need to balance the interesting/inspiring aspects of your course description with a realistic communication of what the learning objectives are.

A great course outline uses proper spelling and grammar.

This is a critical point. If you have spelling or grammatical errors in your course description, potential students will not be able to trust the knowledge you have. Let someone else read the descriptions of your course to look for mistakes, or run it through a free online editing check.

A well-written course description should use the present tense as well as active voice

This is a simple way to draw the reader in by eliminating irrelevant words and data. (If you're finding this tip unclear, don't fret as the illustrations below will help you understand.)

Four Questions You Should ask yourself before writing a Course Description

Before you start to write the description of your course You should spend some time to gather and organize your ideas about the course content. Your description should draw potential students into purchasing the course. Below are some of the questions you can ask yourself before you begin writing your course description (jot notes of your answers in bullet point format):

What is it that draws me to this subject?

It's possible that this specific knowledge has been logistically useful to you in the day-to-day routine. Perhaps it's been a calming hobby and healthy for your mind. Remember what brought you to this subject in the first place as it will assist you understand how to sell the idea.

The reason why other people would be attracted to this subject?

Imagine you are talking to a friend about this topic and telling them why you found it useful/interesting/healthy/helpful. What would you say? What can you do to get people to be interested? How would you be a bit snarky with them to convince them that this topic was worth the time of their attention?

What do you want students to understand, comprehend or have by the end of your class?

How will you impart your knowledge to them?

It is very specific. What teaching methods do you mean to employ? What content will be presented in the form of a lecture? Are your projects practical and practical? Are there any final projects?

If you've had time to spend some time considering these topics After that, it's time to go on with the step-by-step guide.

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How to Write a Course Description (Step-by-Step Instructions)

1. Choose a course's title

The course's title is essential. It should be clear as well as entices readers to go into the complete course description content. Be clear and precise. Ask yourself what kind of tone you want to convey. Does your class seem academic and research-oriented? Is it meant to appeal to casual students looking for an interest? (If you are running a course series you should include a code for the class in the event that it is appropriate.)

Here are a few examples:

  • The Fundamentals of Bookkeeping
  • Crafting the Quilt the Basics of Quiltmaking
  • Writing essays to The Next Level
  • Ultimate Graphic Design Design Training: From Beginner to Professional

You'll notice that the title of the course above provides indicators of the specific skills and also the potential students' level of proficiency.

2. Introduce whystudents should take your course

You want to begin your paragraph with a couple of sentences that appeal to the reader's desires as well as their interests, hobbies or curiosity. What's the primary reason someone is seeking out your course to begin with? What problems are you seeking to resolve in their lives? What types of changes could they accomplish after learning from your program? When you have figured that out, you'll be able to connect with them on that point.

Sometimes it's helpful to begin by asking questions. In the case of, say, if you are teaching a course in framing the image, you may begin by asking "What makes a photograph interesting?" or "Why does the way we frame a picture impact our emotional response?"

Sometimes, it may be better to start by making a statement that sparks readers' interest. Maybe there's an interesting historical fact to make on your subject or an overall consensus of interest to think about. As an example, if you're teaching a course called LOOK UP and BIRDWATCHING FOR BEGINNERS you could begin by saying, "Whether it's their colorful plumage, distinct voices, or their witty behavior bird watching has always been interesting to humans."

Again, this is an opportunity for you to engage with readers to find out what led them to study a course on your topic.

3. Communicate the things you will teach and the method by which you'll teach it

Next, you offer at least two or three sentences about the way you plan to run your course, the methods that will be employed, and what learners should come out with. Will you primarily teach through classes? Will there be articles and case studies? Are there practical, hands-on components? This is when you want to utilize present tense as well as an active voice. This is a challenge when you're used to writing in active voice. Here are some poor examples with corrections:

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Example of a POOR:"Well-known photographs will be examined and discussed to understand composition."

CORRECTION: "Lectures examine and discuss the composition of well-known photos."

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Example of a POOR: "In this course, birdwatching fundamentals are taught through lectures, group discussions, as well as assignments."

CORRECTIONStudents study the fundamentals of bird watching through lectures and group discussions. The assignments are synchronous and encourage the students to experience real-world situations.

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Tip: provides multiple lesson kinds, including video-based lessons, quizzes, surveys assignment, embeds and much more. It allows you to design an enjoyable educational experience that will appeal to different learning styles.

4. Fine-tune with specifics

  • Do not use cliches, such as "In this class we will ..."
  • Do not say "Students will learn," as you don't know that they will learn everything you aim to teach. Instead, use words like examine, investigate, discuss, interrogate.
  • Be careful when naming certain texts, media, or programs, as that element of your course might alter in time.
  • Avoid using jargon or terminology which your prospective student may not be familiar with, particularly when it's a course geared towards novices. Except meant for students who are advanced (and the conditions are explicitly stated), you want your course descriptor to feel inviting to students of different levels and backgrounds.
  • Keep in mind your target audience. For example, a course description should center the student's perspective.
  • Use gender-neutral language. If you are addressing potential customers, make sure to be able to use common terms to ensure that nobody feels excluded simply because of the language you choose. Think about the following possibilities: students, participants, artists, group members.

Course Description Examples

The LIFE OF A SHORT STORY

Why is the short story captivating? What makes short fiction uniquely capable of exploring the human situation? Lectures explore classic and contemporary stories written in short form and examine the key elements of craft in relation to plot, voice, and character development. Students write their own writing assignments for feedback and critique, with the aim of an outline of the story that is complete and a polished first paragraph.

INCLUSIVE LEADERSHIP: BEYOND THE BIZZWORDS

Can inclusion be described as a checklist to check off? Can inclusive leadership actually make a difference? By conducting a statistical and case study analysis, students examine the impact of inclusive leadership on company culture, morale, as well as productivity. Participants investigate best practices and solve problems by playing role-playing and reliving actual scenarios. Special emphasis given to developing confidence and conflict resolution.

The Past: GENEALOGY for ENTRIEPRENEURS

Understanding who we are involves knowing where we come from. What is the best place to start? The growing genealogy industry implies that there are more resources available to us. Seminars will explore methods of research and the benefit of different genealogy databases available online. Students choose their own personalized learning goals and research objectives to be the focus of their final assignment. Individual coaching sessions are available.

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There are several options about how to format the description of your course. It's really about personal preference. Before you begin editing your course, the page will appear like this:

We recommend you use the space under "Course Name," for your first sentence. The first should attract your reader's interest as well as curiosity. The content under "Example Text," can be saved for the remainder of your text. Explore different variations until you find the one that looks good. Here's an example of what you could format the description of your course : (And obviously, you'll need to choose an image that makes sense for your content.)

Again, there's no one way to format the description of your course on your page for the course. Fiddle around with it until it is what you want it to appear to you.

Advantages to selling your course online

  • Free Forever Pricing. The cost is not charged until you begin to sell your course. Then, there's just the transaction fee of 5. When your business expands, you can move to a zero transaction fee plan.
  • Diverse lessons: The platform integrates text and video lessons with assignments, quizzes, embeds and surveys. This makes for a more exciting learning experience.
  • Drip Content This allows you to decide to make available some course material at a later date.
  • Sell Courses Using other types of products: customers can also sell coaching and subscriptions as well as physical goods (among many others) which allows for a an easier learning experience as well as greater revenue possibilities!
  • Fully customizable Sales or Landing Pages:Sellers can customize their course pages using the store builder. In this way, the appearance and feel of your site is more a reflection of your brand and product. Additionally, you can implement certain website sections that will improve conversion rates from users to students who pay.
  • A Variety of pricing options: You can offer different course prices, including subscriptions, one-time payments or payment plans.

Final Thoughts

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