How to Utilize Google Keyword Planner to Ignite Your Website (In 3 Easy Steps)
It's a good thing you have access to Google's Keyword Planner to create a successful content marketing strategy. Once you've properly installed this tool, you'll be able to identify important terms to boost your SEO as well as bring more visitors to your site.
An introduction to Google Keyword Planner
Google Keyword Planner is a free tool for research. It's designed to help website owners analyze the trends in search by suggesting new keywords:
Here are a few Google Keyword Planner's primary attributes:
- Discovers keywords that are pertinent to your site
- It shows how frequently certain words are searched
- Allows you to study the way in which popularity of keywords has fluctuated over time
- Offers projections of performance for selected key words
By using Keyword Planner Keyword Planner, you will get valuable insights into what the people who visit your site are looking for. That way, you can utilize keywords in your favor to create the most effective method of marketing you can.
The Reasons You Should Use Google Keyword Planner for Your Site
It increases the likelihood that your website will be able to appear at the top of relevant outcomes of a search:
Utilizing the Keyword Planner to find commonly searched terms and phrases, you can focus on the specific language that potential visitors are already using. This can connect your site to an audience already eager for content like yours.
If, for instance, you run a beauty site and you want to improve your SEO your site for specific keywords, such as "beauty memberships":
You can also make use of Keyword Planner to launch targeted PPC marketing. Instead of launching a blind Google Ads campaign, you can plan and devise a strategy built around the top performing Keywords.
How To Use Google Keyword Planner for Your Site (In Three Easy steps)
Like we've said, your website's members can gain from the use of Google Keyword Planner. It's fast and simple to begin using this free resource.
Step 1: Connect Keyword Planner
To begin with Google Keyword Planner to begin using Google Keyword Planner, you must first login into Google. Sign in to your Google account. If you don't currently have one, you'll have to create a New account. You should use one that is specifically for your business instead of one for personal use.
After that, go to then the Then, go to the Keyword Planner software. If you don't have a Google Ads account, you'll be asked to sign-up for one (it's cost-free).
After you have created a new Google Ads account, be sure to click on the button in the middle that reads "Switch to Expert Mode. This gives you the possibility of not creating advertising goals (you are able to return to set them later, if you like):
If you want to continue with no advertising goals, click on Create an account without an advertising campaign in the bottom-left part on the screen:
It will ask you to confirm your business information. Click on "Submit".
In the next screen you will be able to navigate to the upper right area and click Tools & Settings > Keyword Planner > Planning. Then, you'll be able to access Google Keyword Planner.
Step 2: Find New Keywords
In the Google Keyword Planner dashboard, you'll see two different options: Discover New Keywordsand Gain Forecasts and Search Volume.
Let's get started with Find new Keywords:
The Google Keyword Tool will then review your website and give keywords that are compatible with your current content.
In order to do this, you'll need to input your WordPress member site's URL into the search box, and then click on "Results". Remember that using specific pages from your site might be more effective in finding quality keywords.
For an example for an example, we used the well-known weight loss membership site Kurbo. The entire site's search engine generated 766 words. When we restricted our search to the "How it functions" page, the results dropped to 147 words - a much more manageable and targeted amount:
It's recommended to provide specific information when looking for keywords that are relevant to your site. For instance, if you're operating a membership-based weight loss site, you might want to seek out "weight loss members" and "weight loss community" instead of just "weight loss":
This is due to the fact that the more generic terms may not be as successful than specific keywords, and they might face more competition.
When you've chosen a set of terms to begin with, list them in the bar for searching. You can separate each keyword by pressing the Enter key when you type.
Remember that you may also type in your domain to use as an option to filter (under the search bar). It will block any product that are not from your brand, products, or services which you do not offer through your membership website, however, it's an option:
Along with the keywords themselves in addition, you'll be able to access numerous useful statistics. You'll see each keyword's average monthly searches, its level of competition, as well as a variety of additional data points.
We suggest choosing keyword phrases that have high monthly searches and low-to-medium competition. While it's fine to add some keywords with high competition, you don't want the strategy you choose to base it solely on these keywords.
An LONGTAIL KEYWORD can be described as a specific, 3-5 word phrase related to your main keywords. It allows you to reach a smaller audience who's more likely to buy what you're selling. For example, if your main keyword involves podcast and you're looking for a longer-tail search term could include an ancient history-based podcast.
Another method to improve your SEO with this tool is to identify particular questions the audience is searching for.
You can do this after entering your initial keywords. Select to add a filters and then Keyword Make sure that includes and Text Match are selected:
Think about what questions people in your target audience are likely to ask, and then add words such as "what", "how", and "why". Once you've finished, be sure that you click apply. This is a useful strategy, since many people type their questions directly into the Google search bar.
Step 3: Begin a Pai-Per-Click (PPC) Ad Campaign
To begin, navigate back to Tools & Settings > Planning > Keyword Planner. Click on the Get Search volumes and forecasts. Then, enter a list of keywords that you want to target in your campaign, and click Get Started:
Remember that you can always edit this list prior to running your ad.
The forecast featurewill show you the estimated effects of running this campaign. This will include the number of clicks and impressions your ad could gain over 30 days:
The Keyword Tool will also tell you about the typical total price of this campaign, along with an estimated daily budget. You can also view the click-through rate (CTR)and average cost-per-click (CPC).
To find out more details, consider entering your anticipated conversion rate. It is possible to do this using clicking the "Add Conversion Rate" button. With this option allows you to view the number of conversions per hour, which devices users are using, and the states the conversions are coming from.
Additionally, prior to launching your advertising campaign it is possible to view metrics on every key word. You can use this information to optimize your ad.
If you're noticing specific terms that don't belong to your niche it is possible to label them as negative keyword. By eliminating these terms in your advertising campaign to making the mistake of targeting the wrong target audience. This way, you will not spend money on.
If, for instance, your site provides tips for weight loss to females, it's best to market your ad for a female target viewers. An effective negative keyword in this scenario might include "fat loss for guys":
They can be easily added as unneeded keywords into the same quantity as well as forecasts tab. You just need to go to Keywords that are not relevant and then click the blue plus icon ( +).
After you customize your keywords, it's time to go live with Your Google Ad. Simply click the Create Campaign button at the top right corner of your screen.
After that, give the campaign a title. Choose the suggested daily budget or enter a custom amount, and make your edits.
When you do this it will convert your forecast into a new campaign. Then, you'll open it via your Campaigns page. Click on the View campaign to modify any settings as necessary.
Conclusion
Here's how you can easily use Google Keyword Planner to optimize your website for members and broaden your audience:
- Access Keyword Planner
- Find new keywords
- Start a PPC advertisement campaign
Have you got any queries about the use of Google Keyword Planner for your membership site? Post them in the comment area below!
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