How to start an online Business in Six Steps -

Aug 24, 2022

If you're considering starting an online business There are plenty of actions you'll need follow. From creating a successful business idea to creating an online store and promoting your goods, it can feel a bit overwhelming when you first embark upon this path. But don't worry because in this article, we break down each step you'll need to start your own online business. We also provide some tips on how to be successful, including:

  • Why start an online business
  • What are the steps to begin an online business
  • Define your audience
  • Select your preferred products
  • Create your business
  • Design an online store
  • Market your products

Why start an online business

Starting an online business is an excellent way to grow a retail shop, experiment in new product lines and/or supplement your existing earnings. This can provide a great chance for people seeking to venture into business that has less initial costs as well as faster times to go-to-market and with less effort than traditional brick-and-mortar stores.

At the end of the day, you do not need to worry about finding the ideal retail storefront, or getting employees to manage that location, or in certain cases, holding stock.

A business online allows you to expand outside of your local region. You can sell to your potential customers all over the country or even the world.

It's also an excellent method to make connections with others who are already spending in their lives. More than two thirds of Americans shop online, and that number continues to rise. So there's no better time to jump into the game!

What are the steps to begin an online-based business

1. Define your audience

Beginning with a concept in mind

If you already know the product or service you want to sell, or are you thinking of launching an concept for an online company consider who could profit the most from it. You should remain as precise as is possible.

If, for instance, you're an artist who would like to make money selling pet portraits, your audience might include pet owners who are between the age of 21 and 65, who have the ability to earn a living. Your audience also likely have expressed an interest in arts either in the visual or other sense in the form of the accounts they follow online or past purchase behavior.

artist drawing on a tablet

Start by talking to your audience.

If you don't already have a particular product in the back of your mind, begin with something that interests you. Are you enthusiastic about entrepreneurs who run small businesses? Are you a fan of being around children? Do you enjoy driving? drawn to fellow car enthusiasts?

When you've decided on your market, identify their problems or needs. Are they in need of clothes that provide greater comfort and a more comfortably fitting? Are they searching for an answer to lessen anxiety? Are they searching for ways to meet people who share their passions?

Information about their internal motivations can be even more helpful rather than focusing on the demographics (age or place of residence, gender, etc.). Why? because it allows you to compose content that is relevant to your target audience, develop effective marketing campaigns, and create your products as useful as is possible for your audience.

There are several strategies to be aware of your target audience:

  • Take advantage of the places they spend time in forums for industry as well as social media communities Subreddits, and industry forums. Get involved in discussions and ask them questions about the topics that are crucial to them.
  • Learn more about them by taking surveys. Offer low-pressure requests for surveys via social media and via the email.
  • Conduct interviews in person. Although it can be laborious, sitting down with those in your market can be extremely influential. Conversations allow them to go to new places and offer further information that you might not have thought to ask in a survey.

2. Select your preferred product

The next thing to do is choose what you want to sell. Here are just a few online business ideas:

  1. hand-crafted items This is a category of items you make yourself, like jewelry, clothing papers, wood decor, and food. This is an excellent alternative if you're a crafter and want complete control over production, and are looking to lower costs for starting. But bear in mind: it's harder to capitalize on success -- it's more difficult to grow when you personal make each and every product. Offerman Woodshop certainly is, but. They're a community of woodworkers and sell exquisite, exclusive items such as cutting boards, furniture, and Aprons.
  2. manufactured items The items are made in-house or with the help of a third party that are stored or sold and then shipped through you, such as dishes, footwear, dinnerware, electronics, or auto parts. This is a great option if you can't create a product on your own or if you want to grow, but it does involve higher startup costs since you'll have to buy inventory in advance. Seymour Duncan, for instance, makes guitar gear, like pedals, amps, as well as pickups.
  3. Digital items:These are items that can be downloaded via the web without physical form, like eBooks, music designs templates, training videos. Digital items are adaptable and usually have minimal initial costs as well as minimal manufacturing costs. Toontrack, for instance, sells downloadable sounds and digital instruments and tools for musicians and engineers.
  4. Memberships They are the ideal fit for an online business model. You can sell either one-time or recurring, exclusive access to any number of items -- like fitness library of videos, stocks photos gallery collections, templates, and forums. This is an excellent method to build an audience for your business and earn a profit you can rely upon. IAB, for example, offers a membership program with advantages for companies that promote advertising, like professional development courses and industry-specific resource guides and invitations to networking events.
  5. Pay-per-subscriptions to newsletters Cost people access to your email newsletter that is filled with top-quality great content that is interesting to the readers. This , too, is the perfect opportunity to make passive income. Learn more about the way paid newsletter subscriptions work.
  6. Bookings and reservations allow customers to book appointments, lodging or other reservations directly through your website. It's a fantastic choice for all kinds of commercial offerings, from tours or excursions to reservations and consultations. Adventure Parc Snowdonia makes use of this method to market snowboarding lessons, mountain biking excursions, camping stays, and other things.

Keep in mind that your business online doesn't require you to select one of these five options Some of the most successful stores break the mold. Rather than manufacturing or handcrafting the products they sell, Kawaii Box collects the top cute products made in Japan and packages them in themed boxes.

Kawaii Box with plush toys
Photo (c) https://www.kawaiibox.com/

You could also combine several kinds of merchandise. You can create and offer original paintings and dropship posters with your own designs. Or, like One Stop Map, sell digital products (vector maps) alongside services (custom map design). It's all up to you!

Whatever product or service you decide to provide, it's an excellent idea to check your product viability before launching your company. This reduces risk and helps you to align your product with the ideals of your target audience, and enables you to create the most effective version possible of your product.

There are several various ways to do this. Naturally, you could actually offer to sellyour items through orders in advance. Make your offer available via your site or an online crowdfunding platform, and then charge for the item in advance. This can give you an idea of the interest and allows you to gather feedback.

Or, you can simply market your concept of your product or service. Contact the people that you determined as your ideal customer. Ask them whether they're interested in the products you've got to offer, if it meets their requirements, and how much they'd pay and what you could do to enhance your offerings.

When you've gathered feedback in a way that's valid, apply that to your offerings and services to the extent that will benefit your business.

3. Start your own business

After you've chosen an item, you're now ready to create your own online business.

Legal requirements vary based upon where your business's located, but here are some guidelines to consider:

Choose your business organization's structure and then register your company.

The impact is everywhere from legal responsibility and taxes to day-to-day operations. It's an important part of beginning a business online that is successful. There's a wide range of business types you can pick from in the U.S., including:

  • Sole sole proprietorship. An unincorporated business with one owner. This is the easiest and fastest way to start your online business. But, it comes with less legal safeguards than many of the other options here as well as a greater risk of personal responsibility.
  • Partnership. An organization with several owners, who contribute money and skills, work and so on. and share the profits earned. It is a relatively easy form of company to start, but does have limited legal protections for the members.
  • Limited Liability Corporation (LLC). The LLC structure is adaptable, and is made up of a single partner or owner. But it offers more security and legal advantages for its owners.
  • Corporation. A corporation legally separates the owners of the company from their business providing the most comprehensive degree of protection. Owners become employees of the corporation. But, this also means an increase in administrative and paperwork, and fees to be paid consistently.

Make sure you understand the implications of each business type, and remember that every nation is unique in terms of alternatives. If you need help, don't be afraid to seek professional help.

Get tax IDs and understand the tax structure.

The structure you choose impacts how you pay taxes. Also, you'll need to determine the legality of being bound to charge sales tax and the way you'll need to set it up. The answer is contingent on the location of your business and the location you're shipping your products, and what items that you're selling will vary between businesses.

It is recommended to consult an accountant, particularly when you're first starting your own online venture, in order to make sure that the business is setup correctly.

You must obtain any required licenses.

If you have a business in the United States, this document by the Small Business Association HTML1walks you through the entire information you should know.

Set up a bank account for business

In the beginning of an online company It may seem simple to use your existing bank account. But there are a lots of advantages to separating your business and personal accounts:

  • Professionalism. Business partners and clients can send checks to your business, not to you personally.
  • Protection. Separating accounts protects your personal assets from business liabilities.
  • Simplicity. Combined accounts makes the accounting process and taxation complicated.
  • Extra benefits. Business accounts that are separate allow the establishment of an account with a credit card, establish an credit record for your business, and then apply for loans and credit lines.

If you are considering the bank account you want to open be aware of transactions fees, interest rates and the minimum balance of your account. You may also want to talk to other entrepreneurs and find out what they love about their current bank.

Establish an accounting

Determine the method you'll use to charge items

  • One-time payments. The charge for your product is in full at the time of purchase.

You may also want to make a mix of these. You could, for instance, give away a limited number of cat treats while also offering subscribers the opportunity to receive a box every month. When it comes to more costly things, you could have the option of a payment plan as well as paying all in advance.

pair of jeans with a price tag

If you are pricing your products, start by thinking through the cost to make each item. This is more than the cost of materials and manufacturing. Consider marketing expenses, licenses permit, warehouse costs, and labor. Of course, not all of these are applicable to every company and this will be completely specific to you!

4. Design a store

When you've got solid business procedures established, it's now time to build your online store.

Start with your website foundation

Purchase a domain name and hosting

Your first step is buying the domain name- the URL that customers enter to access your website. Pick something that represents the business you run online and is simple to remember, and does not have a lot of numbers and difficult-to-read words. This is a helpful guide that walks you through other important considerations.

Your host is the place where your website is located It holds all your site's data and presents them to visitors around the world. Your host has a big influence on the security of your site and speed, along with the way your website functions overall. Below are some of the things to consider when choosing a web host:

  • The possibility to expand. While you might not need lots of storage or bandwidth when you're just starting your online business It's crucial that you are able to expand without having to migrate your website over to a new host. Pick a service that has a range of plans, including VPS and dedicated options.
  • An affordable price to fit your budget. Remember that a high-quality host is going to cost more than a less-quality host. This goes back to the old maxim, "You get what you pay for." When you're just starting out, you also want to stay clear of high-cost overhead until you're earning a regular revenue. Think through what you can afford and what features matter to you.
  • Excellent support. If you run into any problems, you'll want an experienced support staff ready to assist. Choose a host with 24/7 live chat or phone. Or whatever option you choose.
  • Easy WordPress integration. Many hosting providers offer single-click WordPress installation. Some even move one step further and offer servers optimized specifically for WordPress and include premium WordPress plugins like Jetpack.
  • Measures to protect your site. Security for your website starts with your host. Find features like SSL certificates, firewalls scanning for malware, new software, such as PHP.
  • Tools for speed. Speedy websites are essential for search engine rankings and user experience , and again, this starts with your host. Speed tools can include a built-in CDN as well as caching and speedy servers.
Install WordPress

WordPress is a completely free site development platform that was created to make it accessible to people of all technical experience level. It includes an editor that is highly visual which allows you to create pages without any code expertise, and is fully customisable.

Use plugins (add-ons) that provide additional functionality -- for your website to become whatever you want. The flexibility and simplicity of use is precisely why WordPress powers 43% of websites.

Many hosting providers provide the option of one-click WordPress installations while others, like WordPress.com, come with WordPress already installed. Learn the complete instructions to install WordPress across all hosting companies.

Install

is an eCommerce platform created specifically to be used with WordPress which provides all the features that you require to begin an online company: include products, accept payment, setup the shipping process, establish accounts for customers, and much more.

is a plugin for WordPress.  To install it  go towards the "Plugins" area of the WordPress dashboard, search for  the plugin, then select "Install." A wizard for setting up will guide you through the procedure.

 setup wizard

Note: the WordPress.com eCommerce Plan has been pre-installed meaning you're able to simply start creating your website.

Pick the theme

The WordPress theme will to define the layout and style of your website. There are many choices for paid and free themesA little bit of research will help you find the right suitable one for your business online.

Here are some questions to inquire about the theme you choose:

  • Does it work on mobile devices? Review the demo of your theme and ensure that it looks great on tablets, desktops, and even mobile phones. This is crucial for the visitors to your website as well as search engines.
  • Does it integrate seamlessly with ? Many themes are ready for eCommerce however, double-check to make sure they provide a the best experience.
  • Do you think it offers the amount of flexibility that you want? Some themes are more plug-and-play that allows you to replace the content and have a ready-made site. This is an excellent choice for newbies, however it doesn't allow for as much customization. Others work essentially as a framework -- these can have a bit of an learning curve but let you design in a myriad of types.
  • Are you able to edit the theme easily? If you're not a developer beware of themes that need coding to make them look the way you want. Select a theme which relies on WordPress Block Editor. WordPress Block Editor for drag-and-drop content creation. Some even include demos that could be imported as a starting point.
  • Does it come with support? Be sure the theme that you pick has assistance in the event that you run across any problems. Free themes typically include forums for support, while premium themes usually come with a ticketing feature. If you opt for a no-cost theme, visit the forum to see how regularly the theme's developer is responsive and how responsive they are.
  • Does it get updated on a regular basis? Choose a theme that's updated to meet the latest WordPress specifications. This is essential for performance and security.
 theme with pictures of food
Pick a payment method

The payment gateway does the processing of credit card transactions and transfers money into your bank account- you may have had the pleasure of using PayPal and Stripe, two popular options. integrates with more than twelve payment gateways so the setup process is seamless.

If you are unsure, try asking these questions:

  • What are the fees they charge? They are charged per transaction instead of per calendar month?
  • How easy do they make the checkout process for customers?
  • Do they keep clients on your website or do they redirect them to their own platform?
  • Accept international currency?
  • Are they able to allow recurring payments?
  • How quickly can you access the cash you earn?
  • How do they handle the issue of payment?

Consider the specific needs of the business you run. If you offer subscriptions, you'll require a payment gateway that can accept recurring payments but if you only need for one-time payment, that won't be required.

In the end, it means that your process will be more efficient for your customers, more converts and a simpler control for the team and for you.

Taxes to be set up

This was briefly discussed earlier, but you may require the assistance of an expert to figure out the exact setup for your situation.

Increase the size of your store

There's no limit of possibilities that can be adapted to your model of business! And each extension includes detailed instructions and unrivaled customer support so you'll never find yourself thinking about what you should do next.

Build website content

The time has come to design your website's content that you can use to promote your product and keep customers coming back time and time again.

Pages to create

Pages comprise the main information on your site -details about your company, your store, and your policies. The exact content of your pages may differ based on your products goals, mission, and market, there are a few pages that every website needs:

  • An online home page that summarizes your company and its offerings.
  • A contact page to help clients get in touch.
  • An Privacy policy webpage to provide more information on the way you deal with customer information.
creating a page with the block editor

Use the WordPress Block Editor to add text, images, videos, buttons and more on your web pages. You can either go through the blocks library to find the element that you are looking for or type in a search term to find an item that is specific to you.

Block patterns are another option that can be used to create beautiful, ready-to-go sections (e.g. pricing tables, FAQs section and grids of products.

See the full document for steps-by-step instructions on making pages.

Design products

Unlike pages, products aren't designed using the Block Editor. Instead, they have parameters for online sales including inventory levels, prices dimensions, categories, etc. It is possible to add items to pages in order to present them to visitors through your website.

adding a product in

There are a variety of products you can install, such as:

  1. Simple products: straightforward products with none of the options like a book.
  2. Variable merchandise: products that have the option of choosing from, for example, an t-shirt that comes in a variety of sizes and colours
  3. Virtual items:items that aren't physical. They could be ebooks or digital downloads and consulting and services.
  4. Downloadable products:virtual products that customers can downloadsuch as eBooks, templates, as well as music downloads.

For a simple product like a basic product, for instance, you can add information like the product title as well as the description, price sales price, inventory level, and shipping weights. Additionally, you can include a primary image as well as gallery photos, and then add related items that you can recommend to shoppers.

The most appealing part? It doesn't require any code in any way! Learn all the details of creating products by reading our manual.

Are you looking for a professional to handle all of it for you? The WooExperts Marketplace is filled with vetted agencies ready to help! They can be filtered according to time zones, budget, and more to find the perfect match for your requirements.

5. Send products to fulfill orders and ship them out

If your store on the internet is nearly ready The next step is to figure out how you're going to manage and ship products.

These are some suggestions you should think about:

Management of inventory

What is the best way to keep your products in storage? As you'll not have a brick and mortar location, you'll need some other way to handle this. There are a variety of options:

  • Self-storage. You can store your items at workplace or at your home. This is great for startups business owners, however, naturally, it could become somewhat overwhelming as your business grows. You probably don't have space to store hundreds of things within your garage!
  • Traditional warehouse. The storage of your products is in a designated space like a warehouse or storage facility. This provides more space and control, but will cost more than self-storage.

Shipping

If you offer physical items it is essential to deliver your customers' orders safely, quickly and at a reasonable cost. It is possible to set fixed rates, offer free shipping, or charge based on factors such as size, weight, distance, or delivery speed. It is also possible to pull in live, updated costs from popular carriers like USPS, UPS, or Fedex.

To design your perfect delivery setup, you must follow these steps:

It enables you to print shipping labels right from the dashboard. It also gives your customers substantial discounts for USPS and DHL.

After you get the details of your shipping you should take a moment to consider the packing. If you are selling items that break ensure that they're secured when shipping.

6. Market your products

You're almost ready to launch your new company online! It's time to get your ideas and your product before potential customers. There are a variety of marketing methods, and you'll need some trial and error in order to find the right combination for your product and the target market.

Here are a few popular (and efficient!) options:

The right strategy for your marketing will take some time and testing Don't be discouraged if you don't see positive result immediately! Make sure you reach your audience with useful, relevant information and you'll create an impression which will eventually bring sales.

Sell your products online

Being an owner of an online shop it is possible to do the things you enjoy, resolve customer problems, and connect with people who love similar things to you. The process of starting an online store doesn't need to be complicated . offers everything that you require to start your shop and attract potential customers.