How to Sell Online Courses in 2022 [The Ultimate Guide] --
Selling online courses on can be extremely cost-effective and simple. Which course you decide to make is your choice - we're just here to support your efforts and make it as easy as possible.
And in that spirit this is the full guide that will help you along the right path. Also, you will find details about free software which you can utilize to create and sell an online course with a profit.
Links to quick-find things we'll cover:
- Pick a course topic
- Study Market Demand
- Outline Course Learn Outcomes and Content
- Determine the Course Formats
- Create Scripts, Film and Edit
- Choose A Platform To Sell Your Products On
- Add Your Online Class
- Set Pricing
- Promoting and Launch
- Find feedback, improve and improve
How to create Online Courses
People equate production values with quality and expertise. It's therefore worth investing into a few tools to ensure that your courses look professional. However, before we dive into the many tools will be required to make your online course, be sure to put the quality of your content before the video production quality of the online course.
With that, here are some suggestions that we think could assist you in creating an effective online course.
1. Camera
Most smartphones nowadays can record extremely high-quality videos. It is possible to improve the quality of your videos by ensuring that your phone is firmly seated on a platform, like the tripod, or a stack of books! Also, it's a great to get a good lighting kit or at least shoot your videos where there's plenty of constant daylight.
If you're considering making a an investment in the field of instructor, we would recommend buying DSLR cameras as well as a high professional lighting set-up.
2. Green Screen
Think about purchasing green screens that you can project various backgrounds on your video. It makes your videos appear more professional. In addition, you may choose to shoot your online class over many days. A green screen would ensure that your background stays consistent throughout the videos.
3. Microphone
You must ensure that your students listen to your voice clearly. You can start with either a clip-on microphone or lapel mic that usually costs about $25. There are also some excellent audio-streaming USB microphones available on the market, that don't break the budget.
4. Video Editing Software
Editing software is likely to be on your shopping agenda. If you're not planning anything complicated, you can use free video-editing software such as iMovie (for Mac users) as well as OpenShot, VSDC, and ShotCut (for Windows users).
5. Screen Recording Software
If you need to present slide shows or perform things on your PC it is possible that you require the software to record your screen. There are free software and tools online that may be able to work, including QuickTime as well as Loom. Be aware that some of these software are able to record only 1080p and not 720p or higher.
How do you create and sell Profitable Online Courses
1. Choose a Topic for a Course
Your subject of study must connect your passions and expertise, and your future customers' requirements and expectations.
Whatever your area of experience, tailoring your courses to meet the requirements of an audience in particular will pay dividends. Think about the reasons why somebody would look for courses in your particular field of expertise. Are seeking to improve something within their lives, master a new skill, solve a problem or improve their career prospects?
Make sure you are specific in your idea for the course. Course topics such as 'How to Take Wedding Photos for Beginners is likely to have the benefit of a clearly defined audience and have a higher likelihood to convert new customers "How to Improve Your Photography'.
2. Research Market Demand
Your students are excited about the course topic and you're ready to film. But , wait! Be sure to understand your target market before you start writing films and scripts for your online course. In the end, who would want to put in hours creating an online course to find out that the course isn't being sought-after by the people you want to reach? Nobody - that's who!
Making data-driven decisions is key in the development of your online course business. Here are a few methods to carry out market analysis:
- The volume of interest in a review. Using Google Trends You can enter keywords related to your subject and assess the level of interest globally or by certain countries or timeframe.
- Learn what your intended audience might be asking about. Using Answer The Public, you can find out various questions that individuals are asking regarding a particular topic.
- Engage with communities on Reddit and Qora. Identify various questions and issues that users are facing within your niche. Post your own questions to encourage other people to ask your questions via your forum. You may even be able to provide them with additional content that can be added to the course content.
- Reach out to your targeted customers. There's nothing better than getting to know the people you want to serve firsthand. Reach out and set up 1-on-1 calls to get to know their requirements and concerns. Remember to do enough calls to ensure that your results aren't biased.
- Study your competition. Find out who your competition are, and what they're offering. Do not be concerned if you find other people who have covered subjects in your field This proves there's a market that you're interested in. Think about how you can create a distinctive selling point within your program. Consider:
- Does anyone know a more efficient method of explaining the issue to the public?
- How can I tailor the content to appeal to a different audience group?
3. Outline Course Content and Learning Outcomes
Based on the information you have gathered, define the learning outcomes of your online course. Be sure you and your students can clearly comprehend the intended outcome of the course. Setting ambiguous or inaccurate expectations could not just make your students frustrated however, it can cause the creation of your course to be extremely difficult for both of you.
A good practice is to add this line: "By the end of this class, you'll be able to"
Here are some of the examples of the learning outcomes that can be derived:
- By the end of this course, you will know how to capture wedding pictures in an indoor setting
- After the completion of the course it will allow you to master the art of cooking tasty recipes using leftovers
- After completing this course, you will know how to cook vegan dishes that do not require refined ingredients
Making sure you have concise learning outcomes can also help you to market the online course towards a particular segment in the future.
Once you've laid down your goals for learning, you can begin creating a map of the entire content into sections and smaller lessons within every section. Divide your online course into logical sections where students are able to move naturally between sections to move on to the next.
Example:
Course Topic: How to Take Wedding Photographs for beginners
- Section 1: Introduction to equipment for wedding photography
- What are the tools you need to invest in
- How can you change your camera's settings to match those of a professional
- Section 2: How to frame your models
- How to frame your models outside
- How to frame models inside
After you've created a clearly defined plan of the course, you'll have an idea of how for creating your content one lesson at a time. Each lesson should be accompanied by a clear guide and a variety of exercises for students to complete. Each lesson should aim to establish clear goals for learning that students will walk away with.
4. Choose the Formats for Courses
The majority of online course creators concentrate on teaching via video, but there are many ways to create different types of lessons, including:
- Video
- Text
- Quiz
- Assignment
- Survey
- Downloadable
- Embed
Make use of the variety of lesson types to make your online course more engaging. Be aware that each student learns differently. Students learn best through video demonstrations. Others benefit from learning when they are able involved in the process through quizzes and assignments.
5. Create Scripts, Films, and Edit
By now you should have a clear idea of your course plan. You're now ready to create your course content and start creating your lessons!
If you are teaching using video, begin by writing a script. With careful writing, you can ensure that your lessons are logically well-organized, straightforward to understand, and succinct. Teleprompter is an application to show your lesson on a tablet that's attached to the camera. It's better than trying to memorize everything!
If you're truly lucky, you'll get a perfect take at the first go. Almost nobody is this lucky - not even in Hollywood. Most course creators need several takes. Practice your script, and anticipate it to take at least three attempts to record the content of your course to a level that you'll be happy with.
Be sure to edit your videos to improve the quality of your video production. Make sure your audio is in good shape, and include pop-ups and text wherever it's needed.
6. Select a Platform to Sell to
Here are some of the top features available at
- In contrast to other platforms for online learning out there, is free! And yes, it's not just a free trial and it's completely free for the duration of time. The user can use each function without having to pay a dime. Charges a 5% transaction fee when you make a sale. This is beneficial especially when you're only starting out and don't have a large amount of customers at the moment.
- It offers a range of options to help online course creators like on-site video hosting, customized branding, drip-courses, as well as a range of interesting lesson types such as video, text, quizzes, downloads, survey, assignment, and embedded.
- is an eCommerce platform which means you can build an entirely customizable landing page. It is also possible to create a complete website with its powerful store builders. You'll have more control over the course you sell on your own website.
- It is possible to set a variety of price options, such as one-time fees or subscriptions as well as installment plans.
- You get access to your store analytics and Marketing tools for running successful marketing campaigns.
7. Upload Your Online Course on
In your account, go into the Products tab, then click on the "Add New Product" button. After that, choose "Course" You'll be brought to the next screen in which you'll be able to add your course's online products specifics.
Remember to:
- Modify the sales pages of your website. This is where you will provide a comprehensive outline of the course will be about to potential clients. The information that you have on your sales page will largely affect the amount of traffic that comes from search engines as well as the transformation of your site's users into customers. You can personalize your checkout pages and thank-you pages in addition.
- Create a certificate of the completion. At you can instantly issue a certificate of completion for proof that the student successfully completed the online course. They can provide a sense of achievement for students plus, it might just encourage them to boast about their accomplishments on social networks, which in turn will provide a promotion free to the instructor!
- Make the drip program (if required). You can provide certain content to students over a duration of time.
8. Set Pricing
It's a challenge when you're trying to sell online courses for the first time. There are a variety of resources to help you determine the best cost for similar content, however you'll probably still have test the market, and be prepared for a bit of trial and error. It's possible to begin with a low price to establish a reputation and earn some good reviews prior to charging a more expensive rate later on.
There are different pricing options on the platform. These include a an annual fee for each course, payments plans, and subscriptions.
Extra content like downloadable guides, live group classes and even coaching are excellent methods to increase selling opportunities.
9. Start and promote
Now that you've finished creating your course content, it's time to launch the course and begin driving traffic to your course!
Participate in relevant Facebook groups and interact in the conversation by offering professional advice and guidance for free. The growth of your social media presence is a powerful strategy to expand your audience.
Then, you can use email marketing to promote your course online to your subscribers via email. Email marketing works better when you've established a foundation of trust with your prospective customers.
Make a blog in order to build up your email list. Build your blog content as well as social media content around what your potential students are hoping to achieve and provide a glimpse of answers that can be found in your classes.
Testimonials are like gold dust. Make every effort in order to earn them. Do everything you can with the information they provide. If someone has had a positive experience with one of your online courses they're likely to be happy to talk about their experience. However, they'll almost always have to ask. Therefore, don't be shy. Testimonials are the best marketing that you could achieve.
10. Receive feedback, refine and improve
In the most popular topics, making online courses is a highly competitive enterprise. Getting feedback from participants will aid in improving the quality of your content. Ask for specific comments on which aspects of the course people consider to be the most useful and less helpful elements of the program and what they feel can be improved.
This isn't always comfortable when you've put an enormous amount of work into the course's creation. However, this isn't the time to sacrifice your skin. React positively to feedback and use it to make your courses even better.
These tips should assist you with planning to sell profitable online courses. How to go about it through remain easy. You'll always have someone to assist you should you're stuck.
Best of luck!