How to Sell On Facebook (A Strategy that is a must for Facebook Group Administrators)

Jul 11, 2024

If you're looking to promote your online courses, then you'll need an audience. And ideally, you don't require waiting to the time of you've created your course to start building the crowd. There's something I've learned from my experiences as an entrepreneur is that building products and then to find a community that can promote your product it is like making your cart ride before your horse. The best approach is to establish a network first. Then, you need to understand exactly what your customers are looking for, and then sell them that.

Creating a is a great way to build an audience for your online course. It will help you build a community of prospective customers and leads that will give you an insight into what people are looking for, want and are looking to purchase. In a Facebook Group you can watch posts and get a better understanding of the desires of your customers, the languages they use and the any gaps that aren't getting the services they need - then you'll be able to provide them with exactlywhat they require, with less effort than to work out the details by yourself.

In this article, I'll show you how to establish an online community by using an Facebook Group, tap into the group and find out what the members would prefer, before you create the group.

An error that is dangerous to avoid

In my years of in consulting, as well as launch of online courses, I've seen one deadly oversight that I'd like guide you to stay clear of. The mistake you make is launching courses prior to creating a members of the community.

Perhaps you've witnessed this happening in the past or maybe you've been there. You've invested a great deal of energy and time develop your online course. You are determined to increase sales and help others as you work on the course's online content with great determination - and then you make it accessible to the entire world to enjoy as well...

... crickets.

There's no need to buy.

It's sad. However, this is happening much more often than course creators want to admit.

Instead of trying to sell something that could or won't sell the best way to make money is to invest your energy in building your own community first. When you're at the top of your group, you'll find it simple to market and earn money from classes, coaching and other services you wish to provide.

As I was beginning to develop my business and business plan, I was unable to figure how to build the foundation of a social media network. It was a blessing that I decided to put my focus more on my Facebook community over everything else, including and podcasting. When I think back how I was able to sell the online class and make a big impact that's because of my Facebook community. It was an effective source of connections, socializing and tapping to the desires of existing members.

For a Community To Form Based on your Course's Theme

If you want to sell your course online to the members in your Facebook Group, you first have to create a Facebook Group with a high-quality relevance to the subject you are focusing on and.

For me I've set up various groups. One that has the highest returns for me has been my Secret Weapon for Podcasters group along with groups like the Pay2Podcast groups (the latter of which is a paid-for group). The existence of a group specifically for podcasters has enabled me to sell to people in the podcasting niche.

Had I created groups that focused on weightlifting, fasting, diets or something other than my specialty I could build communities of people who would not have an interest in my on-line classes on podcasting.

If you don't already do this, you should log into Facebook and set up a fresh Facebook Group. When you've finished this then you'll have to pick the name for the group. This leads me to my next tip:

 Create Your Facebook Group Name for SEO

If a lot of people sign up to groups, they often try to come up with catchy names. On Facebook this doesn't go so well. If you consider Facebook as a sort of search engine, you'll notice that it is extremely proficient in sifting through specific information - rather, it uses words that are more meaningful.

In the case of, say, you named the group "Fantastic Beasts" and you're a group that is for fitness enthusiasts, Facebook doesn't know that. Create your group's name as "The Weight Room" or "Gym Fans - want to be ripped." The name can be used to refer to the or search phrase "Gymnasium" within your group's name.

If the group you're creating is for social media marketers or other users, you can put keywords into the first line of the group's name. The only time you'd do better with fancy names is if you've got a strong follower base and you can get a good number of followers to join the group. If you've developed a substantial following with a significant following (like Lewis Howes or Hal Elrod as an example) it's a good idea to use your name as the name. However, if there aren't a ton of people who would likely to look up your name on Facebook or email to your group via mailers, ads, podcast and other media, make sure to include keywords that are relevant to the subject of your class group name.

You Have A Focus on The Facebook Group you are in

As with my first idea of creating groups that are niche-specific and relevant to the people you want to target in your online course, your group should also be able to serve a reason.

Your group's goal isn't to provide items (including on-line classes) to members. Yes, you'll utilize your group to build leads, acquire customers, as well as make additional courses available, but do not frame it this in a way that isn't logical.

A great example of a community with an essential purpose is the Order Of Man Facebook Group. More than 40000 members active and growing, Ryan Michler's group on Facebook is now a place on the web that stands out from the other internet communities. There are numerous posts on the group, ranging from fifty comments and more often at the hundred mark. Men who are focused on their work can gather, discuss a specific topic: the manhood of a man and methods to be a better man.

When you create your own Facebook Group to build a group of your followers, ensure that your group's focus is on. Like you've observed, every group I've listed are focused and have the same goal. A strong focus on your goals will assist you later on when you need to market your training program in your community.

Ask People To Sign Up to Facebook Group Facebook Group

It's hard to do. In the event that you don't have a community, you'll need invest some time and effort in it, but in the end, the work will be worth it. It's what Arne Giske is a Facebook Group Growth Hacker told me in my Thriving launch Podcast: "At first it'll require a lot of effort. If you're a newbie, you'll have spend some hours and energy on it. When you've established your community, you'll be able to build a community that will buy the things you've got. Additionally, you'll be able to build a community that will give you information people want to know, and you'll have the ability to create it and sell them that."

The effort required in the beginning will be worth the time and effort for the product.

One of the most effective methods of building this community is simply creating Facebook posts. This is exactly what my friend Tim Hoover did with his Elite Fitness Group. There was no list of email addresses or a community that was not yet created, the group was put up by Tim Hoover of posting posts inviting fans to join his fitness group. The group has more than 500 engaged members. Much like what I did at first however, after a brief amount of time, I did not ask members to join my group as my peers began to refer and join with their friends.

It can be daunting or a long time to set up an online community. This is especially true in the event that you don't already have one. However, everybody was a beginner. Take Arne Giske as an example. The time he founded the group when he initially began it, he was just 23 years old and still living in his parent's basement, unemployed, and brand novice to the marketing business. He continued to follow this approach of constantly inviting members of the intended audience to join his group, and now his group is home to more than fifty thousand members who are engaged. If you're among the Millennial entrepreneurs, you should join the group to see what he's doing so you can mimic his strategies for your own group.

Here are some options to tell people about your community

  • Videos are displayed on Facebook (if you're only getting started with online advertising, take it easy on this)
  • Your audience via email as well as friends and anyone else who you think might be interested
  • Private Facebook message to people you believe would like the contents of the page
  • Links to the Group on the main menu, or from details on your site
  • Social media posts that include links to your business
  • Your podcast should be blaring at your organization
  • Asking your friends to share information about your group and to share on social networks about your organization

Enhance Group Membership by offering people rewards for joining

It is possible to encourage members to join by offering giveaways or offering exclusive content, such as videos, and information that isn't available in other places.

Additionally, you could offer an extra hour for your entire group and your team - time you'll never give any other time. The specialness and exclusivity can also aid in the establishment of you and your staff as the ideal place to get exceptional customer service and knowledge in your field.

Below are a few ideas to give away prizes:

  • Special PDF reports
  • Hacks not seen or sought-after that typically only offer to customers
  • Video tutorials and walkthroughs are what clients are seeking.
  • Online classes for no cost

It's the type of things that make people want to give their emails the attention they deserve, as well as support. This is precisely why people want to be in a community.

Offering giveaways and exclusive gifts precisely the kind of thing Ryan Levesque did while the group was being created. The group Next Level Mastermind (it's an element of a paid-for course However, he still is a shining example to perfection). In the beginning of the group, he offered an array of tempting prizes. He offered gifts to people who wrote the most posts in the group (which encouraged members to post and write in the first place, and they did!). Then he offered affiliate prizes for members who joined with the most members.

This strategy Ryan Stewman utilized to grow his sales talk with Sales Pros group, which has become the biggest and active sales community on Facebook. Incentivize members to sign up. Make use of the resources you have. It may initially appear like you're sharing every piece of artillery in your arsenal Once you've established a community of devoted and happy members - it'll result in rewards.

The idea of giving such a large amount of money to an unpaid group might seem tiring, but this is the method you're using to attracting the attention of others. This is how you're gaining fans. If you're tired and you're not accustomed to giving all the attention you're due, take an interest in the words Gary Vaynerchuck is saying in his video: "I Day Don't Give Attention." If you're in the business of selling paying attention to your customers is paramount. This is why Coca-Cola, TMobile, and many other major companies spend millions of dollars on advertising to grab your interest.

It's a way to earn the attention of others and for loyalty, which will help you create the support of loyal customers and supporters.

Join your Facebook Group to conduct Market Research

Now, we're getting closer selling, however we're still far from getting there. It's currently a group. It's focused, it's going in a flurry of activity, and growing numbers of members are signing up to. You're providing value and building loyalty and involvement.

The next step is to ask individuals about their issues. Find out what they need. Discover what they're up to and learn more about them - all to create an online program that's specifically what they're looking for. It will ensure that when you to offer your clients something, they'll buy it.

Be aware of the comments and struggles, their most painful points as well as all important information required to market the course.

Here are a few ways for conducting market research in your organization:

  • Conducting polls within your group ( here's how you can do it)
  • Asking questions about pains
  • Inviting discussions
  • Inciting more conversations

The market needn't be difficult, it's just easy as simply asking. Make a note of all the details being asked for and also what's being asked for.

Utilize The Data to Sell the Course

I'm not the biggest lover of the phrase "build it, and they'll show up." I prefer to have the builders come in, then gather and buy what they want.

According to Russell Brunson has said in his book Dotcom Secrets In the places where people congregate, there are businesses to be found. It was hard to locate groups that you could join and legally use in order to sell and make sales. Facebook Groups let you do this all for yourself with a minimal expense.

If you've been a part of the community, you're familiar with what they want You're trusted by them and they will gladly purchase from your.

Pre-selling does not have to be a hassle as you've already completed your research in order to establish trust, establish communication and captivate the attention of your customers.

Now you'll have to discuss how you want to create courses that satisfy the needs of your clients (which you've had the pleasure of meeting and your studies has helped you gather the details). With posts and content it is possible to plan how to develop an online course to help them solve these problems.

Instead of creating the course to be unsuccessful in the event that no sales occur - you could pre-sell the course to a limited number of beta-users. As your course is in beta and is active, it's not nearly as cost-effective as it would be if it was in beta, and it also comes with perks which won't be offered in the future. If you've conducted your research thorough, you'll understand what the requirements would be for an online class and so your pricing shouldn't be difficult to determine.

As you've gained trust and attention - people are likely to be reading your posts and curious about the work you're doing (which is crucial for selling). As you've given value free of charge, you have no motive to doubt that the content you offer premium is more valuable and worthwhile.

In my case I've accomplished this through my paid2podcast programme along with my ProfitFromFB course. The courses have been validated with real sales that justify the necessity of promoting this course to anyone outside members of my Facebook Group.

Build Your Community Before You Create your Course

If you follow these guidelines that I've provided to you in this piece There's no reason to be stopped from establishing an engaged community of people that have an interest in your topic. In doing so, you'll save yourself from making a course that can't be bought by anyone, simply through analyzing the content that they're seeking out upfront, then creating a course that teaches the students precisely what they'd like to know.

Luis Congdon is a digital marketing expert in business. He's been featured and quoted in his website, the Chicago Tribune, Forbes, JP Morgan, Entrepreneur Magazine, Inc. Magazine, Huffington Post, Huff Live, Elephant Journal, and many more. For the free training in digital marketing and how to boost the sales you make online, visit

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