How to Make It Easy for gift buyers to shop at your Store
The holidays are coming. No, not those holidays. All the other ones!
When the year begins to take its place, there's Valentine's Day in February, then Easter and after that, Mother's Day and Father's Day. All these special days, as well as the celebrations of birthdays and anniversary, are occasions to tailor your online store to gift shoppers.
The question is -- can your store online provide an easy way for gift shoppers to find what they're looking to purchase? Remember: This is a completely different customer than your traditional clients.
To succeed, you want to concentrate on three aspects:
- Creating a special Experience
- Providing exceptional customer service
- An increase in average order value
Create a memorable gift-giving experience
People put a lot of time and effort into gift giving and want their recipient to feel special. There are a few ways to deliver a great gift-giving satisfaction.
1. Offer gift wrapping
This makes the experience special and easy in the same way. You should have a range of wrapping paper choices ready for use, provide the option of a variety of patterns and consider charging a small cost. When a business takes the time to take care of all things that is needed, the client will feel valued and special.
The people who buy this service will appreciate the time and hassle you save them. In addition, it enhances the value of your purchase since it provides buyers with assurance that their purchase will stand out from all others.
2. Allow personalized gift messages
In offering personalized wrapping and message, you're providing an 'all-in-one' gifting experience for your customers. It's a wonderful service since everything can be completed in one go. Your package will be packaged and with a personal message.
All the work has been done.
3. Create greeting cards and personal messages
For the gift shopper who is willing to go all the way, you shouldn't offer the option to write an inscription to the presenter. Include a complete card with a message inside, just as they would if they were preparing the gift themselves.
It's an extraordinary, memorable gift-giving opportunity.
Offer exceptional customer service
Service is about solving problems, making it easy, and maintaining a positive attitude. There are three methods to accomplish all three of these for shoppers looking for presents.
1. Include a "great gifts" area on your site
The process of shopping for someone else's birthday can be difficult. The simpler you can make your shopping experience, the easier to attract buyers who have never been shopping before on birthdays, anniversary, or special days like Mother's Day and Valentine's Day.
The gift section of your store could include already-packed gift boxes with a variety of things. It will be more memorable to the recipient as well as make your orders larger.
2. Update delivery information and track delivery
In most cases, gift buyers are trying to make it happen by a specific deadline. You can put them at ease by establishing clear expectations for shipping dates as well as providing periodic updates regarding their purchase.
3. Easy to return
You can increase your average size for orders
Good service and great experiences help the customer. You also want it to help your business. It's great to make sales however, making more profits is much better. Three ways can be used to increase average order size and the long-term value for customers.
1. Offer gift cards for sale and advertise them on key webpages
Gift cards -- including digital ones -- make great gifts on their own. However, they can also be used as part of a bigger package. Many people buy something first. But when you give them a gift card at checkout or on the thank you page, they'll buy that also.
2. Recommend related products
It is the ideal method of increasing the average size of orders. Many products can be connected to other products. There are some that come with accessories such as batteries or cases. Keep in mind that your gift givers aren't your typical target audience. They may not know what items will be needed to complete the present they're gifting.
Another option is to make sure most of the products recommended come at a lower cost that the original item so it doesn't feel like an enormous increase in the final price. But it still pushes up the amount you earn.
3. Make it easy to gift a subscription
Nothing beats recurring revenue from delighted customers. If you have any products or services that can be classified into a subscription model then you are aware of how wonderful it can be.
However, it could be more effective if you let people to buy subscriptions as gifts.
Watch your language
Be aware that if you're selling your product to the gift-shopper instead of the receiver of the present, the content of your site as well as any ads targeting this audience must be slightly different. Your site must be appealing to those who are looking for easy and great presents, outstanding service and a great experience.
Congrats! You're operating in the business of services.
When you consider extending the reach of your intended audience to people who purchase presents foryour customers, you'll be able to open new revenue streams all through the year. Even if you sell physical goods, you're providing a a service experience that needs to be top of the line in the eyes of gift buyers. It is your goal to ease the process for them and boost confidence in the fact that the person receiving it will be delighted and thankful.
The suggestions and extensions provided included in this post can assist you to achieve your objectives. Remember, you're the one who has to provide the best customer experience.