How to make an interactive video with Blog
That's not just good news for video and tech fans. It's good news also for your company. It's not just fun to watch. It's also shown as being 32 per cent more enjoyable and three times more entertaining over traditional videos.
"The Studio is an enormous leap in the right direction. It's extremely intuitive." Ian Dewhirst, Producer, Colada Creative
What is interactivity video?
Let's start with the basics of what is interactivity in video? The traditional passive video allows the viewer to pause or stop and play back the contents. Interactive video is a way to encourage engagement with the watching experience. This can take the form of branching storylines (like the games on video that you were raised with), shoppable product overlays as well as informative hotspots and many more.
In the past the idea of interactive videos was an option only for those willing to invest serious effort and dollars in order to achieve it. But makes it possible to transform any video into an immersive experience. The best part? Our team is responsible for technical issues to ensure that the technology is in good hands and provides 24/7 assistance - so you can easily move your videos to the next level.
How to make an interactive video using just 5 steps
If you're interested in diving in on your own, take a gander at the steps below.
Step 1: Decide on the kind of experience you'd like to make
There are a ton of different applications for interactive video, but these are some of the most popular:
eCommerce videos: Interactive video makes it possible convert any video to an experience that can be purchased. It is possible to include clickable elements within your content to drive viewers directly to pages for products -- or adding items directly to their shopping carts while watching.
Stories that branch: This endearingly popular video format lets viewers to choose from pre-set pathways based on their taste and needs, which leads viewers through an individualized viewing experience specific to their tastes.
eLearning and training videos because interactive video lets you easily include checkspoints as well as layered elements into every video, it's loved by teachers and HR professionals alike. Checkpoints can be embedded to ensure viewers are engaging and are retaining information plus include supplemental material that viewers can watch in their own leisure.
Step 2: Decide which interactive components you'll need to incorporate
Once you've decided on the experience for viewers, it offers complete features that you can use to make your video completely interactive. Here are some of the features you can utilize to enhance your experience interactive:
Hotspots:A hotspot can be described as a clickable or tappable element of the video, which could lead to additional actions (think add-to-carts, read more or learn more, etc.) at the point that the user selects.
Time triggers:A time trigger allows the creator to open any element of the video at a specific location without the need for a viewer's intervention like jumping to multiple points throughout the video, switching overlays on, and many more.
overlays: A overlay is exactly what it says it is a component that could be placed on top of your video to provide more details, information, photos, calls to action, other videos, and a whole lot more.
BranchingBranching gives the viewers the ability to "choose their own journey" during the viewing experience the video, by jumping between key frames in the video, skipping sections, or looping for an immersive gaming experience.
Announcing interactive videos
Videos that can be purchased to immersive training for teamsinteractive videos let viewers control their viewing experience and boosts the level of engagement, sales and insight into the user. Learn more
Step 3: Create or find the video's content
There's some good news. It isn't necessary to create content specifically for an interactive experience in order for it to be effective in the same way. You can revitalize or repurpose content by incorporating interactive elements in any type of video. But, if you're making new content, there are few things you need to think about.
Storyboard, storyboard, narrative board:Especially when you're planning to create an elaborate interactive film (like an evolving storyline), we recommend dedicating some time in the pre-production stage to understand the number of storylines that you'll pursue.
If you are planning your event, keep in mind that having too many choices may be too much of an advantage. "The easiest, most clean user experiences gain the most interaction," says Jack. "Opt to make two choices in the middle of every branch." Simple and clear can help viewers move through your content and make your production day much easier.
Make sure to hold your videos longer than normal for any video that have overlays or hotspots it's a good idea to delay your video a bit longer than you might usually. It will permit viewers to be able to read the text displayed on the screen, or perform an decision you'd prefer them to perform.
Consider your framing Based on the shape of your overlays or hotspots it is possible to consider the location where the object of your film is in your frame. If an overlay that is large is planned to unfurl to the left of the screen, you should frame your subject to the right to make your post-production easy. "This can help ensure that your images don't clash with the person or the objects that are in the scene," Adds Jack.
"The appeal of interactivity is the spectrum of what you can accomplish such as shoppable videos to overlays, to the analytics." Jack Brodie, Managing Director at Colada Creative
Step 4: Choose your distribution plan
Congratulations, you've got an interactive video! Now where do you want to make it live? Interactive videos need to be uploaded to a website or webpage to function at their full potential. That means you'll want to leverage marketing channels like emails and social to bring viewers to an immersive experience.
We recommend creating GIFs or short, looping video assets that demonstrate the interactive capabilities of your video. "Show viewers that your video is interactive right from the beginning," notes Jack. "Not anyone is aware you can click on a video. This is why we love to share with people, even in our promotional pictures."
5. Review your assessment of your
You've dreamed up a video, added your chosen interactive elements, and unleashed it to the world. However... how are people actually engaging with the video? 's reporting and analytics go beyond standard video metrics to reveal super granular insights. You can see the exact location and time your viewers clicked on various hotspots and overlays, as well as your metrics for shopping and much more. Better insights = better learnings, which means better videos for you and your viewers.