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How to Make a Video Podcast | YouTube Podcasting 101

Jul 28, 2022

It's becoming increasingly difficult to come across a company who hasn't tried podcasting in some form. Podcasts are a great method to connect with your customers and drive traffic to your website, however they typically, they don't work due to a insufficient time or funds.

If everything you require to begin a podcast is laid out in front of you, however, producing your own show becomes more manageable.

As per Edison Research, the number of people who listen to podcasts increased by 37.5 percent between 2017 and 2020 -- and is expected to continue growing during the next 10 years. Listeners to podcasts aren't just the one growth. The sheer amount of podcast episodes on the market has increased dramatically over the last several years, reaching more than 43 million total episodes available across all platforms at the time of the beginning of January in 2021. For those thinking of starting their own podcast, the first step should be to figure out how they can distinguish yourself from the crowd.

A simple way to accomplish this is by employing the video format to complement your audio-only podcast. In the event that less than 17% of podcasters choosing to create videos along with their audio recordings, creating an engaging, appealing and visually stimulating video podcast could be your fast track to gaining the attention of your following.

Let's dive in

What is a Video Podcast?

There are many variations however a video podcast is just a traditional podcast where the media format is video rather than audio. Videos can be recorded either recorded or live, and they can be as straightforward as a "fly in the air" video from the recording procedure or use additional visual elements such as animated storyboards.

Podcasts with audio and video content Advantages and drawbacks

In comparing video vs audio podcasts, it's important to consider a range of variables, including your podcast's intent and preferred platform. Both video and audio podcasts have their own distinctive advantages and disadvantages.

One of the biggest benefits of audio podcasts is the convenience it offers to listeners. The listeners can download audio podcasts from anywhere and can listen as they engage in other pursuits like tackling their journey or going to the fitness center. Videos require viewers to be fully engaged with the material which limits their appeal when compared to audio. But, sometimes the barrier to entry works for you because viewers are naturally much more engaged, because they are required to pay attention for them to fully absorb the information. In other words, an audio podcast ensures that the attention of everyone are on you!

The process of creating video is a bit daunting for the novice however, once you've got the right equipment for video podcasts and software by your side, the process is quite simple.

Video podcast software

Video podcast equipment

It is feasible to make a complete video-based podcast on your laptop, there are other pieces of video podcast equipment which can take your video content to a new standard. Here is the video-related equipment checklist to help assist you in your preparation.

Video podcast equipment checklist:

  • High def camera / multiple camerasA lot of podcasts employ a 'multi-cam' approach to their video podcasts typically to record multiple perspectives of an interview occurring inside an studio. Although it's not by any means necessary to use multiple cameras, it can give a more interesting and engaging visually appealing experience for viewers.
  • External microphone-- At the end of the day perhaps the most crucial aspect of any podcast is the sound. In order to capture the best quality audio with the highest clarity using extra microphones is suggested. External microphones are fairly easy to operate and can enhance the experience of your viewers.

Types of video podcasts (and some killer examples)

Interview with 'In-Studio'

A video podcast that is an "in-studio" interview is conducted in one room with two or more individuals. The studio for the interview may be a studio for professional production or, more commonly, a 'DIY' home studio.

Below, we see how they used an in-studio video podcast to help engage their audience in their own production of content.

Talking heads

The most popular types of video podcast especially with the increasing reliance on technology, is the  remote interview. Remote interviews involve hosts of podcasts (or hosts) interviewing guests via video conferencing software. This type of interview is useful when podcasts hosts as well as guests reside in different locations, as it enables a conversation to take place from the comfort of the home of each guest. As the world has gone more and more far away, these kinds of podcasts are becoming more commonplace. Remote interview podcasts, often permitting hosts to talk to individuals they may have otherwise not be able to communicate with they have been an absolute pleasure to watch blossom over the past couple of years.

Static image

Videos that contain only a static image are the least involved of all available options. These podcasts are generally a basic recording of a podcast which is played on a sole image, or the sole animation which often features branding of the company or podcast in question. While static image video podcasts could help you to reach out to new audiences (on Youtube, , and other platforms for video) however, they don't encourage engagement or attention in the same way as alternatives listed here. However, they are an ideal entry point to the world of storytelling through visuals.

Footage + audio

This type of video podcast contains spoken dialogue that is presented over video footage, be it animated or live. Often, these podcasts feature an image of the topic being debated between the participants, from stock footage to animated clips.

Below, we will observe that the StoryCorps podcast effectively utilizes animated video to illustrate a podcast host conducts an interview of his father.

Internal video podcast

Example of an internal video podcast from

Internal video podcasts can be a lot like talks shows for corporate audience. Consider accounts management teams, sales teams, customer service teams, etc. Like's Technical Proof HTML1is the weekly show hosted by sales engineers that talks about product releases, technical implementations, and the resources available to help clients-facing teams.

Internal video podcasts can be an effective way of connecting with colleagues on a secure and secured channel. If you're in search of innovative ways to communicate knowledge, engage remote team members, or to help create the community of your organization and foster its the culture, an internal podcast might be a great option for your employees.

How to create the perfect video podcast: a step by step guide

The steps needed to start a video-based podcast are relatively simple after you've got your video podcast equipment including software and equipment in place. We will walk you through how to set up your brand new video-based podcast up and running.

1. Decide the type of podcast that you would like to produce.

The format you choose for the video to be in boils down to what you want to accomplish as well as the target audience you hope to appeal to. But it's a relief to know regardless of the format you select, it is fairly easy to transition to a new podcast format at any given time.

2. Create or film the video that you would like to add.

3. Edit the video, and then create a unique thumbnail.

4. Send us your videos.

Uploading your podcast to a hosting platform is the final step to making your video broadcast live on the web However, it's only the beginning of the process when it comes to marketing and sharing your video material.

5. Share and promote your video.

Successful video creators know that the path to digital success does not stop at the point of upload. To maximize the reach of your video podcast, the creators of your content should leverage social media amplification on various platforms. It allows users to easily publish their videos to different social media sites -- even including an easy-to-create video template to announce a new podcast! You can check it out here:

Do you want to get more advanced? Take your video podcast live

Lights, camera, podcast!

For those who have been thinking of creating their own podcast Why are you putting off the idea? With the knowledge, the tools and an area that you're passionate about, creating an incredible video podcast is definitely within your reach.