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How to increase sales by creating an Ad-Free Member for your website

Apr 28, 2023

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Remember when you last browsed through a newspaper article or, perhaps, your favourite recipe on a site. Advertisements can be way excessive.

In some industries, though authors and publishers need these ads in order to make money from their products - no matter if readers like them or not.

And most readers don't. That's why nearly all recipe websites have the Jump to Recipe link. I'll bet those are the most frequently clicked hyperlinks on the web!

There's also an opportunity to make a profit in the disdainful cloud hovering over your ads. And that silver lining is selling up.

If you've got an WordPress website that is built on an ad-based monetization strategy there's an amazing chance to convert free users into paid members.

It's possible to do this easily, regardless of how or where you display your advertisements.

Low Hanging Fruits to use on WordPress Websites

can create an ad-free experience the people who read your blog will be grateful (and be willing to pay) for.

You are able to easily block your advertisements from view of paid members. Because it is so flexible, you can create custom ad experiences that are based on the membership level.

As an example, a recipe blog might publish all the content on its website for free and then have ads all over the place. Some options for ad locations are:

  1. Sidebar Widgets
  2. Header Widgets
  3. Footer Widgets
  4. Blocks that are in-line
  5. Popups

To provide value to premium members, the site administrator might block some or all of the ad spaces from paid members.

Convert visitors who are free to paid Members easily

For example, you can block pop-up and advertisements in-line for members of the basic level.

Your basic users would still see the sidebar, or other ads located outside the content section. Then, you can give them a pro upgrade in order to block ads.

The structure might look like this:

  • Free Users who sign up for free will get all ads displayed in headers, footers, sidebars and in-line with content as well as pop-ups
  • Basic visitors only see ads in footer, header and sidebar
  • Pro - Visitors see no ads

Strategies for Serving Ads on WordPress

We'll first look at the two most popular methods of serving advertisements on the WordPress website - static insert and dynamic insertion.

Static Insertion

This technique is ideal for those with a single image or link to share as an advertisement. It's as simple as adding your image and inserting a link using Block Editor.

 Dynamic Insertion

This is the more popular technique that inserts pertinent ads in predefined locations. A plugin or theme often decides when ads should show on. Often, a third party ad-serving network, such as Google Adsense, will determine the ads that will be displayed.

If you're using static or dynamic advertising, the strategies to block your ads to paid users are exactly the identical.

How to hide advertisements to Subscribers and Paid Members on WordPress

If you're searching for the ideal method of providing your visitors a superior free of ads, it's best to begin by installing .

It's the best option for regulating the visibility of content on WordPress. I'll show you what I mean.

cta character

Get today!

Begin to earn money for your work.

What can you do to configure your system for an ad-free experience

The installation process is the same like installing any other plugin. After installation the program guides you through the main setup activities without difficulty.

There's been a great deal of writing on the topic in the past, and now we've put together this handy video tutorial to start you off fast.

Watch >> Setup OVERVIEW

If you don't have a theme or plugin which can manage ads, you'll want to set up the plugin. Several free and premium plugins allow for dynamic ad placement. My favorite, and the one we use with a is AdSanity.

For the example that I've included in this article, I'm using my second favorite ad management plugin, Advanced Ads.

Using Rules to Remove Ads for Members

After you've been the software installed and set up now, you're ready to set up your ad-free rule. In the admin panel, go to -> Rules, and then create a new rule. Make use of the Partial rule type in this.

In my sandbox I've got two membership levels named Premium and Executive. The rule I've set up is to limit the content I offer my Executive members. I'm planning to block ads from people who have joined the Executive membership.

In the screenshot above there are examples of shortcodes for displaying or block content according to this rule. We'll start with.

Utilizing a shortcode to hide ads on WordPress

The majority of the well-known Ad Management plugins allow you to deliver ads with shortcodes. In this example I'm employing the paid plugin Advanced Ads..

This method works with our preferred software, AdSanity, as well as virtually any other advertising management software.

Put your advertising shortcode in the place you would like to display advertisements. Wrap it around it with the Hide shortcode. This is how it appears when you insert an advert spot between paragraphs in my fictitious blog.

The method is designed to hide the advertisement's contents from my Executive members. Anyone not a member of the Executive level will see the ad. In my particular case, Premium members are still able to view the advertisement.

You can see ads within the sidebar too? It's a widget I'll teach you how to deal with adverts in widget areas afterward. First, let me show you what my Executive members experience when they read the same article.

Use Protected Blocks to hide Ads on WordPress

Once you have installed  the plugin, you'll notice a brand newly created block item that is called Protected. This is a protected block. You can control almost any element of content in WordPress.

You can add a protected block within a blog post, webpage, course and/or lesson or an element in a widget. The AdSanity plugin permits you to insert an ad or group of ads into the widget.

In order to block ads within a widget, first create a block that is protected to the widget. This is how you would use Divi.

In the WordPress Admin Menu Navigate to Divi->Theme Customizer. Then select Widgets Then Sidebar.

Once you have added the secured block, just set it up to refer to the rule you want to reference. Be sure to choose an option that allows you to hide information from the members that are in the rule.

The next step is to drop your advertisement or group in the block that is protected. Then be sure to save your configuration, and then test it!

Wrapping Up

As you can see, allows for easy control of content. If you're using advertisements to monetize your blog, you'll need . Imagine generating consistent, reliable income from paying users or subscribers.

It's a great way to upsell those who are your faithful readers. It doesn't take much effort. The most difficult part may be deciding how much to charge for a member...

What is the cost to charge for ad-free membership

And it doesn't take several paid members for this to be worth the effort. Set a goal to determine how many repeat visitors you'd like to convert into paid members. Do you think you could convert just 10% of frequent users to join?

If you want to see an excellent illustration of how this technique is that is being used check out my personal favourite recipe blog 40Aprons. Of course, they're also among our most loyal customers as well.

WATCH NOW >>40 Aprons STORY OF A CUSTOMER

Have any questions about ways to boost sales through the creation of an advertisement-free version? Post them in the comments section!